Blog Archives

10 Sep '24

Creating the Artwork for the Mercedes-Benz Employee Manual

10/09/2024 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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Two smartphones with animated screens and colorful business comic strips displayed.
26 Feb '23

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

26/02/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, Bande dessinee, Bandes Dessinees, BD, business comics, Cartoon, cartoon animation, cartoon GIF, Cartoonist, Character Design, comic, comic strip, comic strips, comic zeichner, comiczeichner, comiczeichner deutschland, explainer illustration, explainer video, explainervideos schweiz, Illustration, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, vector comics

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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24 Feb '23

Nebelspalter Caricature – Appenzell not happy

24/02/2023 | Comments: 0 | Posted by: idmarsden | In: caricature, Erklärvideo Schweiz, Illustration, Illustration Schweiz, Illustrator Schweiz, karikatur, nebelspalter, Nebelspalter Zeichner, portrait cartoon, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, swiss cartoonist, swiss illustrator

Cartoon / Caricature Illustration for Nebelspalter Magazine 02/2023 – Tor des Monats.
Apparently Swiss Bundesrat Elisabeth Baume-Schneider said a few things that made the inhabitants of the Appenzell regions somewhat upset.

Elisabeth Baume-Schneider VS Appenzell: Satirical Caricature for Nebelspalter
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Gianni Infantino, FIFA, Caricature, Karikatur im Nebelspalter, Tor des Monats
13 Nov '22

Gianni Infantino – Tor des Monats

13/11/2022 | Comments: 0 | Posted by: idmarsden | In: Cartoon, Cartoonist, Cartoonist Marsden, comic strip, comic strips, comic zeichner, FIFA, Illustration, karikatur, nebelspalter, Nebelspalter Zeichner, Schweizer Cartoonist, schweizer comic zeichner, Schweizer Karikaturist, World Cup 2022

Gianni Infantino – Tor des Monats

Gianni Infantino – FIFA President – Tor des Monats, Nebelspalter

Karikatur von FIFA Präsident Gianni Infantino für den Nebelspalter “Tor des Monats”


Stell Dir vor, es ist Fussball-WM und keiner will hin.
In Qatar gibt es Gratis-Tickets und Glühwein zu Feuerwerkskerzen auf dem Adventskranz.
Zum Artikel “Infantino freut sich auf die infantilste WM” von Hans Abplanalp
Karikatur von Cartoonist Ian David Marsden für Nebelspalter Nr. 11 2022

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Energy savings illustration with expenses for food, transport, leisure, housing, and utilities.
23 Oct '22

Comic Strips Sustainable Energy

23/10/2022 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, vector comics

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Nebelspalter May 2022 cover, chaotic and humorous scene inside public transport vehicle.
12 Sep '22

Cover Illustration – Nebelspalter Magazine May 2022

12/09/2022 | Comments: 0 | Posted by: idmarsden | In: Cartoon, cartoon sketchbook, Cartoonist, Cartoonist Marsden, Cover Illustration, Editorial Illustration, experienced illustrator, Freelance Illustrator, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Marsden Illustration, nebelspalter, newspaper illustration

Commissioned cover illustration in a fun, colourful, cartoon style on the topic of „public transportation“

Appeared in Nebelspalter Magazine, May 2022

Nebelspalter Titelblatt Mai 2022 “Stossverkehr” von Ian David Marsden

The Nebelspalter is a Swiss satirical magazine. It was founded in 1875 by Jean Nötzli of Zurich as an “illustrated humorous political weekly.” The magazine was modelled on British magazine Punch. When Punch ceased publication in 2002, Nebelspalter became the oldest continually published humour magazine in the world.

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Whiteboard video ad with cartoon character and logos, promoting YouTube and Facebook.
23 Oct '20

Erklaervideos in Deutscher Sprache

23/10/2020 | Comments: 0 | Posted by: idmarsden | In: Advertising, advertising comics, advetising comics, Animated GIF, clean illustration, comic strip, Deutschland, Erklaervideo, Erklärvideo, explainer video, Freelance, Freelance Illustrator, Ian David Marsden, Ian Marsden, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Marsden Illustration, Music Video, Schweiz, Scribing, scribing video, Vektor, Video, Whiteboard Animation, Whiteboard Video, YouTube, YouTube Video

Ich bin nicht nur ein veröffentlichter Cartoonist, Comic Zeichner und Graphic-Novel-Autor und erfahrener Illustrator mit internationalen Kunden, sondern biete auch individuelle animierte Erklärvideos und handgezeichnete Videoanimationen an. Seine hochwertigen, einzigartigen Visuals erwecken Markenbotschaften zum Leben. Mit einem Diplom in Animation von der AET Academy of Entertainment Technology am Santa Monica College reicht Ians Expertise von frühen professionellen Animationsdiensten in Macromedia Shockwave und Flash bis hin zu Projekten mit Adobe Creative Cloud. Sein Prozess deckt jeden Schritt ab – von der Konzeptentwicklung über Storyboarding und Charakterdesign bis hin zur Animation – mit Optionen für Standbilder und druckfertige Grafiken für umfassende Kampagnen.

Illustrated poster titled “I Want YOU to Change the World,” by Ian Marsden, created for Anne Weber with a bold, motivational theme.
Custom animated workflow explainer video for graph databases, created by Ian Marsden with hand-drawn illustrations.
Illustration of a German marketplace scene, animated as a timelapse explainer video by Ian Marsden.
Custom illustrated video scenes with Einstein and client portraits, hand-drawn by Ian Marsden.
Lernnuggets explainer video for Zurich courses, with hand-drawn animations by Ian Marsden.
Educational explainer video for Lernnuggets Zurich, animated by Ian Marsden with hand-drawn visuals.
English explainer video for the Dfreeeze app by Digades, demonstrating remote car preheating with animated characters.
German explainer video by Ian Marsden showcasing the Dfreeeze app for remote car preheating.
Static comic strip for Dfreeeze by Ian Marsden, showcasing a winter car mishap and the solution with remote car heating.
Static comic strip by Ian Marsden for Dfreeeze, showing high-tech car upgrades with app-controlled heating.
Toulouse Lautrec illustration in Montmartre, featuring fairies and whimsical storytelling by Ian Marsden.
Timelapse of a French photographer drawing with a butterfly by Ian David Marsden.
Animated greeting card collection by Ian Marsden for GMX, Web.de, and Mail.com.
Illustration of a man by a fireplace holding wine, luxurious setting with chateau painting; classic and inviting tone.
Hand-drawn illustration of a woman with a white dog near a lake, a castle in the distance; calm and elegant scene.
Seele workplace safety comic series by Ian Marsden, illustrating safety scenarios.
Swiss postcard-style illustration of Nebelspalter Narr character timelapse.
Live caricature timelapse of Tatort Münster characters by cartoonist Ian David Marsden
Whiteboard animation style by Ian Marsden, customizable for explainer videos or educational content.
Comic-style illustrated advertisement for Zurich Gym by Ian David Marsden.
Jean Paul Belmondo caricature holding Dijon mustard by Ian David Marsden.
Elisabeth Baume-Schneider caricature for Swiss magazine Nebelspalter by Ian David Marsden.”
Revisionsgesetz explainer video for St. Gallen, Switzerland, created by Ian David Marsden.
Flat earth theory debunked in whiteboard explainer video by Ian David Marsden.
Children playing in a playground scene explainer video by Ian David Marsden.
Famous quotes and portraits explainer video by Ian David Marsden.
whiteboard animation, explainer video, educational visuals, Swiss whiteboard art, Ian Marsden illustration
Ian Marsden erklärt Erklärvideos und Whiteboard-Animation in einem explainer video
Friars Club NYC website animation intro by Ian David Marsden.
Die Rote Karte animated and illustrated comedy sketch from Fussball ABC by Ian Marsden and Helmi Sigg on Blick Online
Die Rückrunde comedy sketch from Fussball ABC with Ian Marsden and Helmi Sigg
James Brown animated birthday card by Ian David Marsden for KomedyKards.com.
NSFW animated Christmas sketch ‘Greasy Christmas Goose Blues’ by Ian Marsden and Helmi Sigg.
Ian David Marsden interviewed on SRF Radio about mascot design.

Was Sie mit den Animationsdiensten von Marsden Illustration erhalten

Ians Animationen begeistern Zielgruppen auf Plattformen wie YouTube, TikTok, LinkedIn und Websites. Jedes Full-Service-Projekt bietet individuelle Kunstwerke, Storyboarding und einen reibungslosen, professionellen Ablauf mit Pauschalpaketen und vollständiger Rechteübertragung.

Warum Ians Videoproduktionen wählen?

• Individuelle, handgezeichnete Illustrationen: Originalkunstwerke, die speziell auf die Bedürfnisse jedes Projekts zugeschnitten sind.

• Umfassendes Projektmanagement: Vom ersten Konzept bis zum fertigen Endprodukt.

• Multiplattform-Anwendungen: Ideal für Kampagnen, soziale Medien, Printmedien und Präsentationen.

• Transparente Preise & Rechte: Pauschalpakete sorgen für volle Eigentumsrechte ohne Überraschungen.

Bereit für eine unvergessliche Animation? Kontaktieren Sie Ian Marsden, um Ihre Vision zu besprechen und ein individuelles Angebot zu erhalten.

PDF-Portfolio herunterladen


Skizzenbuch | Werbung und Business | Videos und Animation | Redaktionelle Illustrationen | Logo- und Charakterdesign | Cartoons und Comics | Verpackungsdesign | Google Doodles | Kinderbuchillustrationen | Ritzenhoff | Wacom Featured Artist | Latoya Jackson

Lebenslauf Ian Marsden Englisch | Lebenslauf Ian Marsden Français | Lebenslauf Ian Marsden Deutsch

Für eine Übersicht meiner Kundenliste und Kundenbewertungen besuchen Sie bitte meine Biografie-Seite.

© Copyright 2024 die jeweiligen Kunden / Künstler: Ian David Marsden

(Auf meiner Homepage zu Selbstpromotionszwecken angezeigt
gemäß den in meinen Nutzungsbedingungen festgelegten Rechten.)

individuelle erklärvideos, animierte erklärvideos, handgezeichnete videoanimationen, professioneller animator, zeichner deutschland, illustrateur montpellier, zeichner schweiz, illustrator frankreich, whiteboard animation, videoanimationen für social media, macromedia flash animation, adobe animate projekte, storyboard und charakterdesign, videos für youtube, videos für linkedin, videoanimationen für tiktok, kreative animationsprojekte, illustrateur france, animation und design, videoanimationen für präsentationen

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Black-and-white comic panels with purple accents, people working, talking, ink jar in corner.
09 Jan '19

Business Comics

09/01/2019 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, graphic novel, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Marsden Illustration, Marvin Graphic Novel, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, vector comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.

Business Comics by illustrator Ian David Marsden
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Marsden Illustration