Blog - Page 2 of 8 - Marsden Creative

Neuer Webauftritt für Personal Trainer Tim Müller in Zürich

September 7, 2025 | Communication Visuelle, Création de logo, Création de Logo France, Création Print & Web, creative services, Design Graphique Occitanie, Direction Artistique, Direction Artistique en Languedoc, Graphic Design, graphisme, graphiste claret, graphiste freelance, graphiste montpellier, Graphiste Pic Saint-Loup, icon design, Identité visuelle, Identité Visuelle & Logos, Identité Visuelle / Branding, Illustration, infographiste, infographiste claret, logo design, logos, Marketing Illustration, Visual Storytelling for Enterprises, Visuelles Storytelling für Unternehmen, wordpress webdesign

Neuer Webauftritt für Personal Trainer Tim Müller in Zürich Der Launch von fit-mit-tim.ch zeigt, wie ein klar definiertes Branding, präzises Webdesign und sorgfältig aufbereitete Visuals zu einem stimmigen Gesamtauftritt führen. Als Creative Director, Illustrator und Webdesigner habe ich die Bereiche Markenentwicklung, UX-orientiertes Webdesign, Bildbearbeitung und Content-Entwicklung zu einem konsistenten, responsiven […]

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Illustration tribute by Ian David Marsden for Viva Cavandoli exhibition, La Linea with Italian starlet and paparazzi

Viva Cavandoli! La Linea – Osvaldo Cavandoli Tribute Exhibition in Italy

September 1, 2025 | Cartoonist Schweiz, freelance cartoonist europe, Illustration, Karikatur & Cartoon, Nebelspalter Cartoon, Nebelspalter Cartoonist, Schweizer Cartoon, Schweizer Cartoonist, Viva Cavandoli | cartoon exhibition Italy, Cavandoli tribute, European cartoon exhibition, international cartoonists exhibition, La Linea cartoon, La Linea character art, La Linea exhibition, La Linea tribute art

Viva Cavandoli! La Linea – Osvaldo Cavandoli Tribute Exhibition in Italy In spring 2015, I had the honor of contributing to “La Linea – Viva Cavandoli”, a major exhibition at the Musil Museum of Industry and Work in Rodengo Saiano, Brescia (Italy). The exhibition ran from April 10 to June

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Schwingbegriffe im Nebelspalter mit Cartoons von Ian David Marsden zum Schwingerfest 2025

Schwingbegriffe einfach erklärt – Nebelspalter 7/8 2025

August 30, 2025 | Cartoonist Schweiz, Erklärvideo Schweiz, Illustration Schweiz, Illustrator Schweiz, Nebelspalter Cartoon, Nebelspalter Cartoonist, Nebelspalter Zeichner, Schweizer Cartoon, Schweizer Cartoonist, Schweizer Comic Zeichner, Schwing und Älplerfest | editorial illustration, ESAF 2025 Glarnerland, Nebelspalter Cartoon, Nebelspalter Zeichner, schweizer cartoonist, schweizer karikaturist, Schweizer Kulturillustration, Schwingen Illustration, Visual Storytelling Schweiz

„Schwingbegriffe einfach erklärt“ – Meine Doppelseite im Nebelspalter zum ESAF 2025 In der aktuellen Doppelausgabe 07/08 des Nebelspalter durfte ich einen Beitrag zum Eidgenössischen Schwing- und Älplerfest 2025 gestalten – eine gezeichnete Hommage an den urtümlichsten Sport der Schweiz. Unter dem Titel „Schwingbegriffe einfach erklärt“ präsentiere ich fünf (nicht ganz

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Cartoon band illustration of The Toyes with alien UFOs and cannabis leaves — animated music video artwork for “Smoke Two Joints” by Ian David Marsden

The Toyes – Website Illustrations and animated music video

July 23, 2025 | advertising illustration, Bildgeschichten & Storytelling, Cartoon Mascot, Character Design, Erklärvideo Deutschland, Erklärvideo Schweiz, explainer video, explainervideos schweiz, illustrateur montpellier, Illustration Schweiz, Illustrator Deutschland, Marketing Illustration, Mascot & Character Design, Whiteboard Animation, Whiteboard Video | 2D animation, animated music video, animated video production, cartoon band illustration, character design, custom illustration, Freelance Illustrator, hand-drawn animation, Ian David Marsden, illustrator portfolio, music illustration, music video animation, music website illustrations, vector illustration

The Toyes – Animated Music Video & Website Illustrations for “Smoke Two Joints” I had the pleasure of collaborating with legendary reggae-rock band The Toyes to bring their cult classic “Smoke Two Joints” to life through a fully animated music video and a suite of original illustrations for their official

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Lindt Santa Claus figures, illustration to chocolate sculptures, "Lindt Concept Studies" text.

Concept Art for Lindt Chocolate

July 21, 2025 | Bildgeschichten & Storytelling, Business Comics auf Deutsch, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Freelance Illustrator, graphisme, Ian David Marsden, Ian Marsden, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, Marsden Illustration | character design for brands, festive packaging design, food packaging illustrator, holiday illustration, Illustrator Ian David Marsden, Lindt illustration, vector art packaging, vector illustrator

Lindt Chocolate Illustration & Packaging Design This post showcases a series of hand-drawn, original illustrations developed for Lindt Chocolates, commissioned by German agency Rock Brasiliano and created under the art direction of Stephan Eisenblätter. These designs highlight my work as a character designer, packaging illustrator, and visual storyteller, merging festive

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Dräger – Break the Chain of Infection

July 9, 2025 | Bildgeschichten & Storytelling, Business Illustration, Cartoonist Schweiz, Comic Illustrator Deutschland, comiczeichner deutschland, explainer illustration, explainer video, Freelance Illustrator, Ian Marsden, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrationen für Unternehmen, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, Marsden Illustration, Whiteboard Animation, Whiteboard Video | comic posters, explainer videos, healthcare communication, healthcare marketing, Ian David Marsden, infection prevention, language-free animation, Motion Design, retro comic design, Visual Storytelling

Dräger Global – Infection Prevention Posters and Animated Visuals As part of a global initiative on Infection Prevention and Control, Dräger Global — a German-based leader in medical and safety technology — commissioned a visual storytelling series featuring four large-format comic-style posters and accompanying animated explainer videos. Designed without text

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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

July 3, 2025 | advertising illustration, Business Illustration, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, Communication interne en entreprise, Corporate Training Illustration, Design Graphique Occitanie, Editorial Illustration, Erklärfilme & Animationen, Erklärvideo, Erklärvideo Deutschland, Erklärvideo Schweiz, Freelance Illustrator, Graphisme & Illustration, HR training materials, Ian David Marsden, illustrateur montpellier, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, illustrator europe, Illustrator Schweiz, Interne Kommunikation & Illustration, Mascot Design, Mascot Designer, Mascot Illustration, Maskottchen Design, Maskottchen Illustration, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung, Montpellier, Visual Storytelling for Enterprises, Visuelles Storytelling für Unternehmen, Whiteboard Animation | Branding Illustration, business comics, comic-style business communication, corporate communication design, editorial illustration, explainer graphics, HR training visuals, illustration case studies, mascot design, Onboarding Illustration, packaging illustration, Procreate illustrator, SaaS platform graphics, training comics, UX illustration, vector map illustration, Visual Storytelling

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

Professional Case Studies (PDF) Read Post »

Creating the Artwork for the Mercedes-Benz Employee Manual

June 20, 2025 | advertising illustration, Bildgeschichten & Storytelling, Business Comics auf Deutsch, Business Illustration, Cartoonist Schweiz, Character Design, Comic Illustrator Deutschland, comiczeichner deutschland, creative training materials, Editorial Illustration, HR training materials, illustrateur montpellier, Illustration, Lehrmittel, Mitarbeiter-Onboarding & HR Design, Mitarbeiterhandbuch Gestaltung | business comics, Business Illustration, cartoonist, character design, Comic Art, comic strips, comiczeichner, Creative training materials, Illustration, illustrator, Lehrmittel, Luxury brand, Marsden, Mercedes-Benz, vector artwork, Visual communication

Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally

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Elegant Concept Art for Volkswagen’s SEDRIC

June 14, 2025 | advertising illustration, Business Illustration, comiczeichner deutschland, Erklärvideo Deutschland, Erklärvideo Schweiz, graphiste montpellier, Ian David Marsden, Ian Marsden, illustrateur montpellier, Illustration, Illustration Deutschland, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Marsden Illustration, Montpellier | automotive concept art, concept art, digital illustration, elegant line illustration, Hamburg agency illustration, Ian David Marsden, illustrator montpellier, mobility illustration, Pic Saint-Loup illustrator, presentation illustration, urban mobility drawing, Visual Storytelling

Elegant Concept Art for Volkswagen’s SEDRIC – CEBIT 2018 Commissioned by CMV Cross Media Verlag GmbH, Hamburg Download full case study (PDF File)marsdenillustration.com/PDF/casestudy-Volkswagen-marsden.pdf In 2018, I was commissioned by CMV Cross Media Verlag GmbH (Communications. New Media. Content.) in Hamburg to create a series of highly refined concept illustrations to

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Illustrated Resort Map & Signage System – Parc Le Duc, France

June 12, 2025 | 34270 Claret, Business Illustration, Claret, Cover Illustration, Design Graphique Montpellier, Graphic Design, graphisme, graphiste claret, graphiste montpellier, Graphiste Pic Saint-Loup, Herault, Herault 34, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration France, illustration montpellier, Illustrator Schweiz, infographiste claret, logo design, logo design montpelliler, Montpellier, Pic Saint Loup, pic saint-loup, Pic St Loup, Saint-Mathieu-de-Tréviers | environmental graphic design, family-friendly cartography, Graphiste Saint-Mathieu-de-Treviers, Ian David Marsden, multilingual safety signage, Occitanie resort map, orientation map design, Parc Le Duc, resort map illustrator, resort orientation system, saint mathieu de treviers, Saint-Mathieu-de-Treviers

Parc Le Duc – Illustrated Orientation Map, Wayfinding & Signage System Voir plus de mes prestations: Graphiste a 34270 Claret – Ian Marsden How do you transform a technical civil engineering plan into a clear, visually engaging orientation system that speaks to international visitors—regardless of language or age? Download Full

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Energy savings illustration with expenses for food, transport, leisure, housing, and utilities.

Sustainable Energy Comics, Illustrations & Visual Storytelling for Urban Projects

June 5, 2025 | Bildgeschichten & Storytelling, Business Comics auf Deutsch, Business Illustration, Cartoon Maskottchen, Comic Illustrator Deutschland, comiczeichner deutschland, Comiczeichner für Unternehmen, creative training materials, dessinateur BD, graphiste freelance, Illustration, Illustration & Communication Visuelle, Illustration Deutschland, Illustration France, illustration montpellier, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Lehrmittel | comic for sustainability, comic pédagogique énergie, ecological comics, educational comics, Energieeffizienz Comic, energy awareness illustration, illustrator Germany, nachhaltige Comics, nonverbal storytelling, schweizer illustrator, sustainable energy comics, urban renewal illustration, Visual Storytelling, wordless comics

Energy-Saving Business Comics for Urban Sustainability Client: Sustain‑D (Toulouse, France) Project: Illustrated Comic Strips for Energy Awareness and Eco-Behavior As part of a national initiative to promote energy efficiency and environmental awareness in urban housing, I was commissioned by Sustain‑D, a Toulouse-based organization specializing in maîtrise d’œuvre sociale au service

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PILLAGE autour du Pic – Board Game Design & Illustration | Pic Saint‑Loup, Montpellier

June 1, 2025 | Claret, Design Graphique Montpellier, graphisme pour jeu de societe, graphiste claret, graphiste montpellier, illustrateur montpellier, Illustration, illustration montpellier, infographiste claret, logo design montpelliler, Montpellier, Pic Saint Loup, pic saint-loup, Pic St Loup, Saint-Mathieu-de-Tréviers | board game illustration, character design, France illustration, game character art, game layout, Graphiste Saint-Mathieu-de-Treviers, Montpellier illustrator, Occitanie illustrator, Pic Saint‑Loup, saint mathieu de treviers, Saint-Mathieu-de-Treviers, tabletop game design, Visual Storytelling

PILLAGE autour du Pic – Board Game Design & Illustration, Pic Saint‑Loup (Montpellier, France) Voir plus de mes prestations : Graphiste à Claret – Ian Marsden Game Design • Card Design • Character Creation • Art Direction • Visual Narrative Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-Pillage-marsden.pdf PILLAGE autour du Pic is an

PILLAGE autour du Pic – Board Game Design & Illustration | Pic Saint‑Loup, Montpellier Read Post »

Henkel BREF & GENERAL – Cleaning Product Vector Illustrations

May 29, 2025 | Character Design, Erklärvideo, explainer illustration, Freelance Illustrator, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, independent illustrator, infographiste, logo design, logos, Marsden Illustration | agency collaboration, Claret illustrator, commercial illustration, explainer graphics, France-based illustrator, illustrated workflows, infographic-style artwork, no AI artwork, professional illustration, spot illustration, vector illustration, Visual Storytelling

BREF & GENERAL – Cleaning Product Illustrations (Commissioned via Rock Brasiliano) Commissioned by: Rock Brasiliano – Communications & Corporate Innovation End Client: Henkel (Brands: BREF / GENERAL) Art Direction: Stephan Eisenblätter (Rock Brasiliano) Illustration: Ian David Marsden Location: Hamburg, Germany Duration: 1 week, July 2015 Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Henkel-marsden.pdf I

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Creative Direction for iSHEPHERD AG and TRM360®

May 25, 2025 | Business Illustration, Design Mascotte, dessin vectoriel, Freelance Illustrator, graphisme, Ian Marsden, icon design, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, illustration vectoriel, Illustrator Deutschland, Illustrator Schweiz, infographiste, logo design, logos, Marsden Illustration | branding illustrator, business illustration Switzerland, comic-style illustration, Compliance Software Design, Corporate Illustration, creative direction, cross-platform UX, custom icon design, enterprise UX, explainer visuals, French illustrator, german illustrator, hand-drawn illustrations, IAM illustration, IAM software marketing, icon system design, illustration case studies, illustrator corporate SaaS, Infographic Illustrator, investor presentation design, Marsden Illustration, Motion graphics, product onboarding graphics, security software illustration, storytelling for SaaS, swiss illustrator, UI design case study, UI/UX storytelling, UX Design Switzerland, UX icons, UX illustration, Visual communication, Visual Storytelling, Zurich illustrator

Creative Direction for iSHEPHERD AG and TRM360 As Creative Director for iSHEPHERD AG from July 2019 to August 2020, I was responsible for the complete development of the company’s visual identity and UX system for their SaaS platform TRM360 — a tool-agnostic solution for risk and entitlement monitoring across enterprise

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Behance Portfolio of Illustrator, Cartoonist & Explainer Video Creator – Ian David Marsden

May 13, 2025 | advertising illustration, Business Illustration, Claret, Editorial Illustration, explainer illustration, Freelance Illustrator, graphiste claret, graphiste montpellier, illustrateur, Illustrateur France, illustrateur montpellier, Illustration, Illustration Deutschland, illustration montpellier, illustration portfolio, Illustration Schweiz, Illustrator Deutschland, illustrator portfolio, Illustrator Schweiz, infographiste claret, logo design, logo design montpelliler, Maskottchen Illustration, Montpellier | Behance illustrator, creative direction, editorial cartoons, explainer video artist, freelance illustrator france, graphic novel illustrator, Ian David Marsden, illustration portfolio, Logo Design, mascot designer, Motion Design, professional cartoonist, Visual Storytelling

Discover My Behance Illustration, Logo Design & Explainer Video Portfolio My Behance portfolio presents a curated, client-centered collection of my work as an illustrator, cartoonist, visual storyteller, and creative director. It reflects my 20+ years of professional experience — from hand-drawn editorial cartoons and mascot design to branding systems, UX

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