# Marsden Creative

> Explainer Videos, Illustration, Design & Visual Storytelling


## Posts

- [I received my first proof copy of my new graphic novel "Marvin"](https://marsdenillustration.com/marvin-proof-copy/): I am very excited. I have just received my first proof copy of my new graphic novel “Marvin” from my publisher Schiffer Books.
- [Creative Direction, Logo & Mascot Design by Ian David Marsden](https://marsdenillustration.com/logo-and-mascot-design/): Logo & Mascot Design by Ian David Marsden — Creative Direction and Visual Identity As a Creative Director, Designer, and Illustrator with over two decades of international experience, I specialize in visual brand storytelling — helping companies, agencies, and entrepreneurs express their identities through custom mascots, vector logos, crests, and
- [Abeille pour Rucher de Saint Mathieu de Tréviers](https://marsdenillustration.com/design-personnage-abeille/): Création de personnage / création de logo Petit personnage ABEILLE par dessinateur Ian David Marsden Créé en tant qu’art vectoriel modulable dans diverses déclinaisons pour utilisation dans des supports visuels de petite et grande surface.
- [Logo pour Mika ARVIEU Électricité, Plomberie, Climatisation](https://marsdenillustration.com/logo-pour-mika-arvieu/): Logo Design / Shirts / Carte de Visite  Novembre 2019 Client:   MIKA ARVIEU Électricité, Plomberie, Climatisation, Vacquières 34270, France
- [Schweizer Land Liebe - Wo wächst der beste Pinot?](https://marsdenillustration.com/schweizer-land-liebe-wo-wachst-der-beste-pinot/): Wo wächst der beste Pinot?Illustration: Ian David MarsdenSchweizer Land-LiebeMai/Juni 2019 Santé! Über Geschmack kann man sich streiten. Land-Liebe Experten und Weinliebhaber Geny Hess und Elsbeth Hobmeier über die Diva – den Pinot noir.
- [Breaksru / Suzanne Ruf - Logo Identity, Webdesign, Icons](https://marsdenillustration.com/breaksru-suzanne-ruf/): For Client Suzanne Ruf / Breaksru Gmbh design of a new logo and corporate identity and a custom tailored website with matching iconography and illustrations. Artist / Designer: Ian David MarsdenClient: Suzanne Ruf / Breaksru Gmbhhttp://breaksru.com Media: Vector Art in Adobe Illustrator and digital paint in Adobe Photshop and Clip
- [Vin-Tage — affiche illustrée rétro pour le Centre Apighrem à Saint-Mathieu-de-Tréviers](https://marsdenillustration.com/graphiste-affiche-evenementielle-montpellier-pic-saint-loup/): Graphiste pour affiche événementielle à Montpellier et dans le Pic Saint-Loup — exemple avec Vin-Tage Graphiste et illustrateur basé à Claret, près de Montpellier et du Pic Saint-Loup, je crée des affiches événementielles illustrées, visuels locaux, supports imprimés et images de communication pour associations, institutions, producteurs, marchés, concerts, événements culturels
- [Signage / Signalétique Parc Le Duc](https://marsdenillustration.com/plan-orientation-parc-le-duc-vacquieres/): Parc Le Duc – Plan d’orientation illustré et système de signalétique Ce projet complet de design environnemental et d’illustration a été commandé par le Parc Le Duc, un parc résidentiel de vacances privé situé à Vacquières (34270), dans la région du Pic Saint-Loup en Occitanie. L’objectif : transformer un plan
- [Restaurant Ô Mas'Troquet - Logo Design](https://marsdenillustration.com/restaurant-o-mastroquet/): Creation of logo and identity for the Restaurant Ô Mas’Troquet The briefing asked for something fun but also elegant incorporating the initials of the establishment. Artist / Designer: Ian David MarsdenClient: Laurent Forgeau / Restaurant Ô Mas’TroquetMedia: Vector Design in Adobe Illustrator2019
- [Explainer Whiteboard Videos for Vital Mushrooms - Hawlik Gesundheitsprodukte GmbH](https://marsdenillustration.com/hawlik-explainervideos/): Vital Mushroom Video Series from Harvest to Production for Hawlik Gesundheitsprodukte GmbH I had the great pleasure of adapting a series of texts for Hawlik Gesundheitsprodukte GmbH about the harvesting and production phases of their high-quality vital mushroom products and adapt them to short videos with elegant water color illustrations
- [Google Doodle Retrospective Feature: First Google Doodle Series (2000)](https://marsdenillustration.com/first-google-doodle-series/): Google Doodle Retrospective Feature: First Google Doodle Series (2000) When Google celebrated 20 years of Google Doodles, I was deeply honored to be mentioned in their official retrospective. In the article, Google makes a clear distinction between the first Google Doodle (the original one-off from 1998) and the first Google
- [Cartes d'invitation pour le 30e anniversaire des entreprises E.T.I Vendargues - Etanchéité](https://marsdenillustration.com/cartes-invitation/): Cartes d’invitation pour le 30e anniversaire des entreprises E.T.I Vendargues – Etanchéité L’idée et la conceptualisation, les croquis bruts et ensuite le travail artistique final pour 3 cartes d’invitation pour le 30e et 10e anniversaire des entreprises E.T.I Vendargues – Etanchéité et Couvertures envoyées sur une période de plusieurs semaines
- [Midi Libre: Ian David Marsden - L'ascension par le dessin](https://marsdenillustration.com/ian-david-marsden-graphiste-claret-midi-libre/): Midi Libre : Ian David Marsden – Graphisme et illustration à Claret Lien: https://www.midilibre.fr/2018/01/16/ian-ddavid-marsden-et-son-imaginaire,1614832.php Le quotidien régional Midi Libre a publié un article élogieux sur mon parcours et mon travail d’illustrateur et directeur artistique, dans son édition du samedi 13 janvier 2018. Intitulé “Ian David Marsden – L’ascension par le
- [Whiteboard Explainer Video for "All Stars Project"](https://marsdenillustration.com/erklaervideo/): Whiteboard Explainer Video elements storyboarded, illustrated and produced by Marsden Illustrationwww.marsdenillustration.com Client: Max Curious, New York Cityfor “All Stars Project”2016 I create custom storyboards, and illustrate and produce motion graphics and whiteboardand explainer videos for clients in Europe and the United States. I speak English, German and French but videos can
- [Wacom: Drawing Tutorial Videos on official Wacom homepage](https://marsdenillustration.com/wacom-tutorials/):   Various drawing tutorial videos demonstrating how I work with Wacom Cintiq 21UX and Cintiq27QHD pen displays in Adobe Photoshop, Adobe Illustrator, Autodesk Sketchbook Pro, Manga Studio and other design software. More videos for Wacom are in production. Follow this link to view the videos: http://www.wacom.com/en-de/support/product-support/tutorials Artist: Ian David Marsden
- [Mensa France Interview – Creative Director and illustrator Ian David Marsden](https://marsdenillustration.com/mensa-interview/): Mensa France Interview – Creative Director Ian David Marsden I was featured in Contacts Magazine (Mensa France, Issue 253, Autumn 2016) — a profile celebrating my career as a Creative Director, Designer and Illustrator. In this exclusive interview, I discuss my lifelong passion for drawing, my international design journey, and the logo
- [Illustration vectorielle pour coffrets cadeaux vin — Domaine Cammaous, Pic Saint-Loup](https://marsdenillustration.com/packaging-vin-coffrets-cadeaux-domaine-cammaous/): Illustration vectorielle pour coffrets cadeaux vin — Domaine Cammaous, Pic Saint-Loup Pour le Domaine Cammaous, cave indépendante située à Vacquières, dans le secteur du Pic Saint-Loup, j’ai créé une illustration vectorielle destinée à être utilisée sur des coffrets cadeaux de vin pour la période des fêtes. Le visuel représentait une
- [Midi Libre : Portrait de Ian David Marsden, graphiste-illustrateur à Montpellier](https://marsdenillustration.com/midilibre-illustrateur/): Midi Libre : Portrait de Ian David Marsden, graphiste-illustrateur à Montpellier Le 26 octobre 2016, Midi Libre publiait un article intitulé « Ian David Marsden, un illustrateur designer très talentueux », mettant en lumière ma carrière depuis mon atelier à Vacquières, dans l’Hérault, jusqu’à mes collaborations internationales avec Google Doodles, Métro, Wacom et d’autres agences de renom. Actif
- [Interview avec Ian David Marsden – Créateur du logo IBD 2017, Illustrateur et Designer pour Google, Coca-Cola et Mensa](https://marsdenillustration.com/interview-contacts/): “J’ai toujours dessiné!” Publié dans la revue CONTACTS (n°253 – Automne 2016), cette interview exclusive nous plonge dans l’univers d’Ian David Marsden, illustrateur franco-suisse, graphiste à Claret dans l’Hérault et créateur du logo officiel du IBD 2017 de Mensa International à Nice. Avec plus de 30 ans d’expérience, Ian a
- [Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics](https://marsdenillustration.com/drawingtutorial001/): Youtube Drawing Tutorial Video: Wacom Cintiq 27QHD photoshop and illustrator cartoons and comics  Published on Aug 23, 2016 Drawing tutorial with illustrator, cartoonist and designer Ian David Marsden. My homepage: https://marsdenillustration.com My facebook: https://www.facebook.com/IanDavidMarsden My instagram: https://www.instagram.com/marsdenillustration Follow my YouTube channel and share my videos! 🙂 Feel free to ask
- [Ritzenhoff Coffee Love Cappuccino Cups by Ian Marsden](https://marsdenillustration.com/ritzenhoff-coffee-love-cappuccino-cups-ian-marsden/): Ritzenhoff Coffee Love Cappuccino Cups by Ian Marsden The full Ritzenhoff Collection by Designer Ian David Marsden RITZENHOFF is a German company that produces high-quality, designer glassware and homeware, and Ian Marsden is a globetrotting Swiss illustrator and graphic designer with over 30 years of experience. His work has been
- [Interview avec illustrateur et dessinateur Ian David Marsden sur le blog Stampaprint](https://marsdenillustration.com/interview-avec-illustrateur-et-dessinateur-ian-david-marsden-sur-le-blog-stampaprint/): Interview avec illustrateur et dessinateur Ian David Marsden sur le blog Stampaprint   Stampaprint.fr, vedette du secteur de l’impression en ligne, vous introduit aujourd’hui dans le monde de l’art graphique et de la satire. Ce sont les pierres angulaires de la carrière de Ian David Marsden, dessinateur américain désormais installé en France.
- [Midi Libre : Ian David Marsden, illustrateur et graphiste reconnu dans l’Hérault](https://marsdenillustration.com/midi-libre-ian-david-marsden-graphiste-illustrateur/): Midi Libre: Ian David Marsden a été remarqué par des publicitaires. Dans son édition du 13 novembre 2015, le quotidien régional Midi Libre m’a consacré un article intitulé “Notre illustrateur peaufine ses créations”. Cette parution souligne l’étendue de mes compétences en illustration, direction artistique et design graphique, avec un ancrage
- [Unique illustrated Wrestling Shirt Design for Pro Wrestler Johnny Mundo](https://marsdenillustration.com/illustrated-johnny-mundo-wrestling-shirt/): I was thrilled to have the opportunity to collaborate with the pro wrestler Johnny Mundo, also known as John Morrison, to create a unique front and back shirt design for his wrestling persona. Johnny is a former WWE Intercontinental Champion, ECW World Tag Team Champion, and Lucha Underground Champion, among
- [Dessin Taureau avec chapeau de paille et pastis pour des comités des fetes ou fetes votives](https://marsdenillustration.com/dessin-taureau-fete-votive/): Dessin gratuit à télécharger : un taureau festif avec chapeau de paille, pastis à la main et croix camarguaise. Cette illustration haute résolution (300 dpi, JPEG RGB) est spécialement conçue pour les Comités des fêtes et les organisateurs de fêtes votives en Camargue, Languedoc et Provence. Vous cherchez un dessin
- [Midi Libre: Le savoir-faire de Yan - graphiste et illustrateur region Pic Saint-Loup](https://marsdenillustration.com/ian-david-marsden-illustrateur-claret-midi-libre/): Midi Libre: Le savoir-faire de Yan – graphiste et illustrateur region Pic Saint-Loup Nouvelle parution dans la presse régionale : l’article publié dans le Midi Libre le 18 avril 2015 met en lumière mon activité d’illustrateur et directeur artistique basé à Claret, dans l’Hérault. Intitulé « Le savoir-faire de Yan », (C’est
- [Behance Illustrator and Graphic Designer Portfolio: Ian David Marsden](https://marsdenillustration.com/behance-illustrator-graphic-designer-portfolio/): Behance Illustrator and Graphic Designer Portfolio – Ian David Marsden I’ve recently updated my Behance portfolio to showcase a more complete and strategic selection of client work, organized as in-depth case studies. As a freelance illustrator, cartoonist, and creative director, I focus on helping clients communicate visually — whether through
- [Ausgezeichnet: Dfreeeze Whiteboard Video ist Top Kampagne 2014  ](https://marsdenillustration.com/dfreeeze-whiteboard-video/): Ausgezeichnete Whiteboard-Kampagne für dfreeeze App von digades Top-Auszeichnung für animierte Werbekampagne: Die gezeichnete und animierte Whiteboard-Kampagne zur dfreeeze Smartphone-App von digades GmbH wurde zur “sit & watch Top Kampagne 2014” gekürt. Ich hatte große Freude daran, als Charakterdesigner, Illustrator und Whiteboard-Video-Produzent mit dem Team von digades an dieser erfolgreichen Werbekampagne
- [FrenchEntrée Magazine Interview – “Life’s a Doodle” Illustrator Ian Marsden in the Hérault](https://marsdenillustration.com/frenchentree-magazine-interview-ian-david-marsden/): FrenchEntrée Magazine Interview – “Life’s a Doodle” Illustrator Ian Marsden in the Hérault FrenchEntrée Magazine Interview – “Life’s a Doodle” Illustrator Ian Marsden in the Hérault https://www.frenchentree.com In the January/February 2015 issue of FrenchEntrée Magazine, I was featured in a full-page profile titled “Life’s a Doodle,” written by journalist Sylvia
- [How to Draw Halloween Monsters in Adobe Illustrator - Tutorial Videos by Ian David Marsden](https://marsdenillustration.com/adobe-illustrator-halloween-tutorial/): Halloween Monster Drawing Tutorial Videos in Adobe Illustrator Are you ready to create your own Halloween monster designs? Join me on my YouTube channel for a series of tutorial videos where I show you how to draw spooky and fun characters in Adobe Illustrator. With the help of my Wacom
- [Midi Libre : Ian David Marsden, graphiste et illustrateur Region Montpellier](https://marsdenillustration.com/article-midi-libre-sur-illustrateur-designer-et-graphiste-ian-marsden/): Midi Libre : Ian David Marsden, graphiste et illustrateur Region Montpellier “Ian Marsden, un graphiste et designer polyvalent” Le 26 juillet 2014, Midi Libre a publié un portrait illustrant mon parcours créatif sous le titre « Vacquières : un artiste hors du commun ». Découvrez comment un New‑Yorkais devenu graphiste en Occitanie a su mêler rigueur, imagination
- [Was kostet ein Erklärvideo?](https://marsdenillustration.com/was-kostet-ein-erklaervideo/): Was kostet ein Erklärvideo? Wer sich für ein individuell illustriertes Erklärvideo interessiert, möchte in der Regel früh wissen, mit welchem Budget zu rechnen ist. Viele meiner handgezeichneten Erklärvideo-Produktionen liegen ungefähr zwischen 3.000 und 6.000 Euro. Kürzere oder einfachere Projekte können darunter liegen, besonders aufwendige Produktionen entsprechend darüber. Ich berechne dabei nicht einfach einen festen Minutenpreis, sondern kalkuliere jedes Erklärvideo als komplettes Projekt. Der vereinbarte Festpreis umfasst die gesamte visuelle Produktion – von Konzeption und Storyboard über Originalillustration und Animation bis zu Korrekturphasen, finaler Auslieferung, den vereinbarten Nutzungsrechten sowie den hochauflösenden Illustrationen zur weiteren Verwendung. Sie wissen also vor Produktionsbeginn, was das komplette […]
- [Jury Member for the ESMA Grand Prix Illustration Concept Art 2026](https://marsdenillustration.com/esma-illustration-concept-art-jury-2026/): Jury Member for the ESMA Grand Prix Illustration Concept Art 2026 It was a pleasure to take part as a jury member for the Grand Prix Illustration Concept Art 2026 at ESMA Montpellier, held on 17 and 18 June 2026. The Grand Prix marks the end of the Illustration Concept Art students’ course of study. Over two days, the final-year students presented the result of several years of work: first through oral presentations, then through fully staged project displays in the large studio at the Écoles Créatives campus in central Montpellier. Public exhibition: the final Illustration Concept Art projects will also […]
- [Triangulation — a hand-drawn explainer video for Men Harvesting Wisdom](https://marsdenillustration.com/triangulation-hand-drawn-explainer-video-illustrator-cartoonist/): Triangulation — a hand-drawn explainer video for Men Harvesting Wisdom I have been working on a new illustrated explainer video for Men Harvesting Wisdom: Triangulation — Choosing the dimensions that need attention now. The film, part 2 in the series, belongs to the larger Men Harvesting Wisdom framework, but this particular video is not an overview of the 10 Heroic Dimensions. It focuses on a more precise idea: how to narrow attention when life feels too large, too noisy or too complicated to take in all at once. The subject is triangulation. The visual challenge was to make that idea clear without reducing […]
- [Men Harvesting Wisdom — Hand-Drawn 4K Explainer Video for a Transformational Self-Leadership Platform](https://marsdenillustration.com/men-harvesting-wisdom-hand-drawn-explainer-video/): Men Harvesting Wisdom — Hand-Drawn 4K Explainer Video for a Transformational Self-Leadership Platform Men Harvesting Wisdom — The 10 Heroic Dimensions of Transformational Self-Leadership is a book, teaching framework and wider personal-development platform created by J. H. Parker. It offers men a practical structure for navigating change, transition, responsibility and the deeper work of self-leadership. In May 2026, I created a hand-drawn 4K explainer video introducing the book’s core framework and inviting viewers into the larger world of Men Harvesting Wisdom. The video was produced from the approved narration as a complete illustrated film: visual development, scene planning, original illustration, symbolic […]
- [Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System](https://marsdenillustration.com/creative-direction-packaging-design-wellness-products/): Sanafort AG — Complete Creative Direction, Brand Identity, Packaging Design and Multi-Channel Visual System From 2014 to 2018, I served as Creative Director for Sanafort AG, a Switzerland-based health and wellness company developing nutritional supplements, vitamin products, medicinal mushroom ranges and associated consumer communication for an international market. This was not a single branding commission, nor a limited packaging assignment. It was a complete, long-term creative directorship. I was responsible for shaping and executing the company’s visual world from the ground up: corporate identity, logo design, packaging systems, print-ready product artwork, catalogs, flyers, sell sheets, campaign materials, customer mailings, newsletters, digital […]
- [MARVIN — The Graphic Novel Biography of Marvin Hamlisch, Adapted, Written and Illustrated by Ian David Marsden](https://marsdenillustration.com/marvin-hamlisch-graphic-novel-ian-david-marsden/): MARVIN — The Graphic Novel Biography of Marvin Hamlisch, Adapted, Written and Illustrated by Ian David Marsden MARVIN: Based on The Way I Was by Marvin Hamlisch is the first published graphic novel I adapted, wrote and illustrated. Released by Schiffer Publishing Ltd. in 2020, the book tells the early life story of composer, pianist and conductor Marvin Hamlisch — from his parents’ escape from Nazi-occupied Austria to his childhood at Juilliard, his early encounters with show business, and the first remarkable steps of a career that would eventually place him among the most decorated figures in American music. The book […]
- [The Science of Kindness — Hand-Drawn Explainer Film for 52 Lives and The School of Kindness](https://marsdenillustration.com/hand-drawn-explainer-video/): The Science of Kindness — Hand-Drawn Explainer Film for 52 Lives and The School of Kindness For the UK charity 52 Lives and its educational initiative The School of Kindness, I created The Science of Kindness, a fully hand-drawn explainer film introducing children to the neuroscience, emotional effects and social consequences of kind behaviour. Released in November 2025 ahead of World Kindness Day and Anti-Bullying Week UK, the three-minute animation was designed for young audiences, schools and wellbeing programmes. The brief was not simply to make a cheerful film about kindness. It was to explain, clearly and accurately, what happens in […]
- [Samara – 10-Page Bande Dessinée, Character Design and Color Illustration for Create Your Voice](https://marsdenillustration.com/samara-bande-dessinee-character-design/): Samara – 10-Page Bande Dessinée, Character Design and Color Illustration for Create Your Voice Samara – De Minuit à Minuit is a ten-page bande dessinée that I illustrated and colored for Create Your Voice, a cultural project centered on artistic expression, transmission, access and the visibility of emerging creative voices. My contribution included the complete visual development of the BD: character design, page illustration, sequential storytelling, final line work and full color artwork. The project allowed me to bring together several aspects of my practice as an illustrator and cartoonist based near Montpellier: comic art and sequential illustration, editorial and educational […]
- [National Cartoonists Society New Media Award Nomination — Reuben Awards 2002](https://marsdenillustration.com/national-cartoonists-society-nomination-new-media/): National Cartoonists Society New Media Award Nomination — Reuben Awards 2002 In 2002, I was nominated by the National Cartoonists Society for a Reuben Award in the New Media category. It was a particular moment in cartooning history: newspaper strips, editorial cartoons and magazine illustration were still central to the profession, but cartoonists were also beginning to move into websites, interactive storytelling, online animation and emerging digital platforms. For me, the nomination was both an honor and a professional marker. It recognized work that sat between cartooning, editorial illustration, interactive media, character design and what would later become a natural part […]
- [Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz](https://marsdenillustration.com/erklaervideos-lap-vorbereitung-schweiz-berufsbildung/): Handgezeichnete Erklärvideos für LAP-Vorbereitung in der Schweiz Für LAP-Vorbereitung.ch und Blocklearning.ch entstand eine Serie kurzer, handgezeichneter Erklärvideos für Schweizer Lernende, die sich auf die Lehrabschlussprüfung (LAP) vorbereiten. Die Videos verbinden Educational Animation, Business Illustration, Cartoon-Storytelling und klare visuelle Kommunikation für ein konkretes Bildungsthema im Schweizer Berufsbildungskontext. Die Aufgabe war, die Vorbereitung auf einen wichtigen beruflichen Meilenstein freundlicher, zugänglicher und einprägsamer zu vermitteln. Statt abstrakter Lernkommunikation entstanden kurze visuelle Lernnuggets mit Figuren, Szenen, Humor, Bewegung und einer klaren didaktischen Struktur. Dieses Projekt ist ein weiteres Beispiel für meine Arbeit im Bereich handgezeichnete Erklärvideos, Whiteboard-Animation und Lernvideos für die Schweiz und den DACH-Raum: […]
- [Visual Architecture for a Professional Software Engineering Training Tool](https://marsdenillustration.com/software-engineering-training-deck-illustration/): Visual Architecture for a Professional Software Engineering Training Tool Download FULL CASE STUDY PDF In 2025, I collaborated with Loïc Audiger (CTO, Audiger EURL) to develop the visual identity and instructional framework for a professional software engineering training product: a 59-card deck designed to teach core principles of modern development practice. The training content and sequencing were already defined. My job was to build a visual system that could make abstract concepts legible and usable at a glance—supporting comprehension, navigation, and retention across topics such as Domain-Driven Design (DDD), refactoring cycles, and Test-Driven Development (TDD). The goal was a tactile learning tool that felt […]
- [Handgezeichnetes Erklärvideo für Planungs- und Baugesetz in St. Gallen](https://marsdenillustration.com/handgezeichnetes-erklaervideo-st-gallen-planungs-baugesetz/): Handgezeichnetes Erklärvideo für Planungs- und Baugesetz in St. Gallen Für ein Erklärvideo-Projekt im Bereich Planungs- und Baugesetz, Raumplanung und Sondernutzung im Kanton St. Gallen entwickelte ich eine Serie von handgezeichneten Illustrationen, Character Designs und animierten Szenen im Stil von Business Illustration, Business Comics und visueller Kommunikation. Der Auftrag entstand für YJOO Communication Strategy Design und basierte auf einem Kundenskript, das komplexe baurechtliche und planerische Themen verständlich vermitteln sollte. Die Aufgabe war nicht, ein trockenes Verwaltungsthema dekorativ zu bebildern, sondern es visuell so zu strukturieren, dass die wesentlichen Begriffe, Abläufe und Unterschiede klarer erfassbar werden. Das Projekt ist ein gutes Beispiel für […]
- [New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro](https://marsdenillustration.com/new-york-friars-club-cartoon-illustrations-animated-intro/): New York Friars Club: Cartoon Friar Characters, Website Illustrations and Animated Intro The New York Friars Club commissioned me to create a series of custom cartoon Friar characters, website illustrations and animated sequences for its official online presence. The assignment combined cartoon illustration, character design, caricature, vector artwork and short-form web animation. The central idea was to take the club’s Friar emblem and develop it into a flexible cast of expressive cartoon figures: Friars in different poses, situations and comic attitudes, suitable for use across the website, animated homepage material and selected printed applications such as cocktail napkins. The Friars Club […]
- [Logo événementiel et illustration vectorielle pour les 90 ans de la fête votive de Quissac VIELE](https://marsdenillustration.com/logo-evenementiel-fete-votive-quissac-viele-90-ans/): Logo événementiel et illustration vectorielle pour les 90 ans de la fête votive de Quissac VIELE Le Comité des fêtes VIELE de Quissac m’a demandé de créer une illustration originale et un logo événementiel circulaire pour les 90 ans de la fête votive de Quissac VIELE, 1936–2026. Le visuel devait réunir plusieurs éléments précis fournis ou demandés par le comité : un croquis de composition, des références photographiques, l’église de VIELE, la cascade, les baigneurs, le raseteur, le cheval, les scènes taurines, le sigle du comité et une scène marquante montrant un taureau semblant sauter au-dessus du comptoir de la buvette. […]
- [Illustrated Explainer Video for Graph Database Workflows](https://marsdenillustration.com/illustrated-explainer-video-graph-database-workflows/): Illustrated Explainer Video for Graph Database Workflows For Elephant Bird Consulting, I created a custom illustrated explainer video to help explain a graph database workflow: from initial client requirements to architecture, database administration and developer implementation. The project was commissioned by Tom Geudens, a graph database specialist and O’Reilly author, and required a visual approach that could make a technical process clear without turning it into generic software marketing. The result was a short, character-led animation built around custom business illustration, workflow visualization, technical storytelling and explainer video production. This project connects closely with my wider work in hand-drawn explainer videos […]
- [Domaine Les Tuileries — Hand-Drawn Wine Label Design and Winery Logo for the US Market](https://marsdenillustration.com/illustrated-wine-label-design-domaine-les-tuileries/): Domaine Les Tuileries — Hand-Drawn Wine Label Design and Winery Logo for the US Market For Domaine de Coursac, a wine estate based in Carnas in the Gard, I created a complete illustrated label system and custom hand-drawn logo for Domaine Les Tuileries, a range of IGP Cévennes French wines developed for the American market. The project brought together several things I have always enjoyed working with: drawing by hand, lettering that behaves like an illustration rather than a font choice, character-driven imagery, and packaging that is allowed to have a little personality. In this case, quite literally a rooster in […]
- [Mon portfolio d’illustration sélectionné par Ultra-book](https://marsdenillustration.com/ultra-book-illustrateur-graphiste-montpellier/): Mon portfolio d’illustration sélectionné par Ultra-book Mon portfolio figure actuellement dans les dernières sélections d’illustrateurs freelances sur Ultra-book. Ultra-book fait partie des plateformes de portfolio bien installées dans le paysage français des métiers visuels. Elle est utilisée par des illustrateurs, graphistes, directeurs artistiques et autres créatifs indépendants, et consultée par des agences, des commanditaires et des professionnels à la recherche de travaux sur commande. Cette mise en avant est donc une reconnaissance que j’apprécie beaucoup. Vous pouvez voir le portfolio ici :https://marsdenillustration.ultra-book.com/ Il rassemble une sélection de mon travail en illustration éditoriale, dessin de presse, bande dessinée, narration visuelle, communication visuelle, […]
- [Étiquettes illustrées pour vins et rhum arrangé — design sur mesure dans le Pic Saint-Loup](https://marsdenillustration.com/etiquettes-vin-illustrees-pic-saint-loup/): Étiquettes illustrées pour vins et rhum arrangé — design sur mesure dans le Pic Saint-Loup Pour Ô Mas’Troquet, bar-restaurant installé à Vacquières, dans le secteur du Pic Saint-Loup près de Montpellier, j’ai conçu une série complète d’étiquettes illustrées sur mesure pour plusieurs boissons de la maison : un vin rouge, un vin blanc, un rosé et un rhum arrangé. Le nom de l’établissement importe, bien sûr, mais ce projet m’intéresse surtout pour ce qu’il permettait de faire graphiquement : créer quatre petits mondes imprimés, chacun lié à une boisson précise, chacun racontant quelque chose du lieu, de son ambiance et de […]
- [Google MentalPlex: the first Google Doodle project I created](https://marsdenillustration.com/google-mentalplex-first-google-doodle/): Google MentalPlex: the first Google Doodle project I created Google MentalPlex went live on 1 April 2000 as an April Fool’s Day page on Google, inviting users to search not by typing, but by staring into a spiral and mentally projecting what they wanted to find. The original page is still archived by Google, complete with its mock-serious instructions: remove hat and glasses, keep your head still, concentrate on the circle, and let Google do the rest. What I did not know at the time was that this odd little piece of work would end up with a second life. Guinness […]
- [Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control](https://marsdenillustration.com/draeger-infection-prevention-communication-campaign/): Dräger Global — Illustrated Healthcare Communication Campaign for Infection Prevention and Control For Dräger Global, I created a series of large-format illustrated campaign posters and short animated visual pieces for an international communication initiative on infection prevention and control in hospital environments. The project sits at the intersection of healthcare communication, campaign illustration, poster design, visual metaphor, storyboarding and animated communication assets. The central challenge was to make a serious clinical subject immediately legible for an international audience — without relying on voiceover, dialogue or explanatory copy. Dräger is an international medical and safety technology company founded in Lübeck in 1889. […]
- [Let's connect on Linkedin](https://marsdenillustration.com/linkedin-illustration-portfolio/): LinkedIn Profile Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling A searchable archive of client work, career history, and selected case studies My LinkedIn profile is now fully updated and includes more than 75 detailed project entries spanning two decades of international work across illustration, character design, branding, UX/UI, animation, and visual communication. Rather than functioning as a social feed, it works as a practical professional archive: a searchable overview of client collaborations, creative disciplines, and selected case material. Each entry documents a specific project or collaboration, ranging from editorial illustration and business comics to character design, […]
- [Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study](https://marsdenillustration.com/visual-storytelling-business-communication-case-study/): Visual Storytelling for Business Communication — Strategic Wealth Creator System Case Study Visual Identity, UX Interface & Instructional Visual System Design Case Study — Visual Storytelling for Business Communication and Executive Education The Strategic Wealth Creator System™ (SWCS) is a visual learning platform developed for executive training and strategic business education. I was commissioned to design a complete visual system that translates a complex strategic methodology into clear, structured visual communication — combining illustration, information design, and UX interface thinking into a unified learning environment. This project sits at the intersection of business comics, explainer visuals, instructional illustration, and UI/UX design […]
- [Custom Cartoon Portraits, Illustrated Gifts & Animated Greeting Art](https://marsdenillustration.com/custom-cartoon-portraits-illustrated-gifts/): Custom Cartoon Portraits, Illustrated Gifts & Animated Greeting Art I create custom cartoon portraits, illustrated gift artworks and animated greeting pieces for people, families, companies, teams and special occasions. Some are intimate one-off portraits. Others are larger scenes built around a couple, a group of friends, a band, a retirement, a birthday, a company milestone or a festive message that deserves something more personal than a stock card with suspiciously cheerful typography. These commissions sit somewhere between portraiture, storytelling and cartoon art. The likeness matters, of course, but so do the details around it: the landscape, the pets, the motorbike, the […]
- [Ian David Marsden und der Nebelspalter — 43 Jahre Cartoons, Titelbilder und Schweizer Satire](https://marsdenillustration.com/ian-david-marsden-nebelspalter-cartoonist-schweiz/): Ian David Marsden und der Nebelspalter — 43 Jahre Cartoons, Titelbilder und Schweizer Satire Als meine ersten Cartoons 1983 im Nebelspalter erschienen, war ich 16 Jahre alt. Der damalige Chefredaktor Werner Meier hatte einige meiner Zeichnungen angenommen. Damit begann eine Zusammenarbeit, die sich über 43 Jahre erstreckte — von meinen ersten Veröffentlichungen als sehr junger Cartoonist bis zu meinen letzten Arbeiten für das Magazin im Januar 2026. Der Nebelspalter, 1875 gegründet, ist das älteste durchgehend erscheinende Satiremagazin der Welt. Für mich war er früh ein ungewöhnlich ernstzunehmender Spielplatz: ein Ort, an dem Cartoons, politische Karikatur, groteske Bildideen, Schweizer Eigenheiten und redaktioneller […]
- [Cartoonist Schweiz — Editorial Cartoons für den Nebelspalter und über vier Jahrzehnte satirische Illustration](https://marsdenillustration.com/cartoonist-schweiz-nebelspalter-satire-illustrator/): Cartoonist Schweiz — Editorial Cartoons für den Nebelspalter und über vier Jahrzehnte satirische Illustration Diese Serie von fünf farbigen Editorial Cartoons entstand für die Septemberausgabe 2025 des Schweizer Satiremagazins Nebelspalter. Die Zeichnungen begleiteten den Artikel „Bin ich ein Heuchler? – Der grosse Ehrlichkeitstest“ von Stefan Kämpfen, eine satirische Selbstprüfung über Doppelmoral, moralische Selbstdarstellung und jene angenehme Gewissheit, dass selbstverständlich immer die anderen gemeint sind. Für mich steht diese Arbeit zugleich in einem viel grösseren Zusammenhang. Ich veröffentlichte meine ersten Cartoons im Nebelspalter im Jahr 1983, im Alter von 16 Jahren, nachdem der damalige Chefredaktor Werner Meier erste Zeichnungen angenommen hatte. Damit […]
- [Top Source Wine Label Redesign — A New Visual Identity for Three Washington State Wines](https://marsdenillustration.com/top-source-wine-label-redesign-washington/): Top Source Wine Label Redesign — A New Visual Identity for Three Washington State Wines In 2025, Top Source asked me to revisit the visual identity of its Washington State wine range: Walla Walla Valley Syrah, Columbia Valley Syrah-Grenache and Columbia Valley Sauvignon Blanc. I had designed the earlier labels for these wines in previous stages of the project. They already had a light, painterly and hand-drawn character, but one inherited element had continued to sit somewhat uneasily above them: the original Top Source brand treatment, presented in a heavy black header band with very utilitarian lettering. It was clear, visible […]
- [Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication](https://marsdenillustration.com/explainer-video-full-pipeline-one-creator/): Explainer Video Full Pipeline, One Creator: A Studio Model for Clear Visual Communication When the UK charity 52 Lives commissioned me to create a hand-drawn explainer video for its School of Kindness initiative, the task was not simply to animate a script. The real challenge was translation: how to turn neuroscience, empathy and social connection into a visual story that children could understand, remember and feel. The resulting film, The Science of Kindness, is a good example of the kind of hand-drawn explainer video work I often create for clients: concept clarification, script support, character design, storyboard, illustration, animation and reusable […]
- [Hand-Drawn Art Prints by Ian David Marsden – Modicum Editions](https://marsdenillustration.com/illustrated-art-prints-marsden/): https://www.etsy.com/shop/ModicumEditions Hand-Drawn Art Prints by Ian David Marsden – Modicum Editions Modicum Editions is a curated gallery of hand-drawn illustration prints by Ian David Marsden — created in Claret, Occitanie just north of Montpellier, and available exclusively on Etsy. City & Landscape Collection Montpellier Arc de Triomphe — Day & Night – Elegant Art Print Modern illustrations based on original photography and digital painting — capturing the limestone elegance of Montpellier’s Arc de Triomphe by daylight and by moonlight. Day Version | Night Version Pic Saint-Loup — Graphic Poster and Art Print Editions A luminous, stylized view of the iconic Hérault […]
- [The French Cartoon Wolf of Pic Saint-Loup (Near Montpellier)](https://marsdenillustration.com/french-cartoon-wolf-pic-saint-loup-montpellier/): The French Cartoon Wolf of Pic Saint-Loup (Near Montpellier) Why France (and the whole world) Fell in Love with a Hand-Drawn Wolf If you somehow missed the extraordinary success of Intermarché’s animated short Le Loup — a tender, hand-crafted commercial about a wolf who becomes vegetarian — then you truly have not been paying attention. In less than two weeks, the film crossed the billion-view mark worldwide, becoming one of the most widely shared animated commercials in recent memory. I saw it the moment it aired during the Miss France television broadcast and reacted instantly. In fact, I believe I was among the very first LinkedIn […]
- [Cozy Holiday Wishes – Santa & Rudolph Christmas Card Illustration | Ian David Marsden](https://marsdenillustration.com/illustrated-animated-christmas-card-santa-rudolph/): Cozy Holiday Wishes – Santa & Rudolph Christmas Card Illustration | Ian David Marsden As the year draws to a close and winter wraps the world in its quiet magic, I wanted to take a moment to send you my warmest wishes. Here is my Christmas card to you — a small, peaceful scene of Santa and Rudolph taking a break to enjoy some hot cocoa under the stars. I hope it brings a little calm, a little joy, and a little warmth to your day. Thank you for following my work, for your kind words, your encouragement, and for simply […]
- [Doppel-Ausstellung in Bern: Zwei Anlässe, viele Menschen, noch mehr Zeichnungen](https://marsdenillustration.com/gezeichnet-2025-massen-ausstellung-bern/): Gezeichnet 2025 Schweizer Pressezeichner & Massen – Doppel-Ausstellung in Bern Ich freue mich sehr, dieses Jahr gleich bei zwei Ausstellungen in Bern vertreten zu sein – beide eröffneten am 12. Dezember 2025 und zeigen, wie vielseitig Illustration, Satire und visuelle Kommunikation sein können. 1. Gezeichnet 2025 – Die besten Schweizer Pressezeichnungen des Jahres  Museum für Kommunikation, Bern 12. Dezember 2025 – 22. Februar 2026 🔗 Zur Ausstellunghttps://www.mfk.ch/besuchen/ausstellungen/ab-121225-gezeichnet-2025 Rund 50 Schweizer Karikaturist:innen – darunter auch ich – zeigen in dieser großen Jahresrückblicks-Ausstellung über 200 Cartoons und Pressezeichnungen, die das Jahr 2025 kommentieren, überzeichnen, sezieren oder einfach auf den Punkt bringen. Ich bin mit […]
- [Midi Libre : portrait d’un illustrateur, dessinateur de presse et membre de Cartooning for Peace près de Montpellier](https://marsdenillustration.com/illustrateur-montpellier-dessinateur-presse-cartooning-for-peace/): Midi Libre : portrait d’un illustrateur, dessinateur de presse et membre de Cartooning for Peace près de Montpellier Publié le 1 décembre 2025 Le journal Midi Libre a consacré un article à mon parcours d’illustrateur en France, de dessinateur de presse, d’auteur BD, de créateur de vidéos explicatives illustrées et de membre de Cartooning for Peace. Installé à Claret, dans la région du Pic Saint-Loup, et travaillant régulièrement avec des clients à Montpellier, en Occitanie, en France et à l’international, je développe des projets d’illustration, de dessin de presse, de bande dessinée, de communication visuelle, de character design, de mascottes, d’illustration […]
- [Sending a Comic Book to Robert Crumb Is Like Sending a Mixtape to Mozart](https://marsdenillustration.com/robert-crumb-france-story/): Sending a Comic Book to Robert Crumb Is Like Sending a Mixtape to Mozart A Cartoonist, a Postcard, and a Lesson About Steamships By Ian David Marsden Substack Article Link In 2006, I committed an act of transatlantic defection, trading the over-caffeinated bustle of the United States for a tiny, sun-blasted village in the Languedoc region of the South of France — the kind with Roman stones, irregular tavern hours, and eight wineries for every cartoonist. Very good wineries. Professionally, I was still doing everything you’ll find on my site or by googling me (and I encourage you to do both, […]
- [Illustration de couverture et dos de cartes pour Les 9 du Pic, jeu local du Pic Saint-Loup](https://marsdenillustration.com/les-9-du-pic-illustration-couverture-ian-david-marsden/): Illustration de couverture et dos de cartes pour Les 9 du Pic, jeu local du Pic Saint-Loup Les 9 du Pic est un jeu de cartes local consacré au territoire du Pic Saint-Loup. J’ai réalisé l’illustration principale du jeu, utilisée sur la couverture du paquet et au dos des cartes : une scène dessinée spécialement pour évoquer l’esprit du Pic Saint-Loup, avec une Méhari orange conduite par un loup cartoon, des animaux anthropomorphes en promenade, les vignes, le paysage méditerranéen et la silhouette immédiatement reconnaissable du Pic en arrière-plan. Ce projet s’inscrit dans mon travail d’illustrateur et graphiste basé à Claret, […]
- [RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden](https://marsdenillustration.com/ritzenhoff-beer-glass-design-viking-weizenbier/): RITZENHOFF Beer Glass Design: Viking Weizenbier Glass by Ian David Marsden This Viking Weizenbier glass design was created for the RITZENHOFF Designer Collection as part of my wider work in collectible glassware illustration and product design for RITZENHOFF. The project combined character design, product illustration, packaging-aware artwork and decorative design for a functional object. The brief was not simply to create an image that looked attractive on paper. The illustration had to work on the curved surface of a tall wheat beer glass, remain readable in use, and carry enough personality to function as a collectible design object. The result was […]
- [Animated eCards for GMX, WEB.DE and mail.com](https://marsdenillustration.com/animated-ecards-gmx-webde-mailcom/): Animated eCards for GMX, WEB.DE and mail.com This page presents a large series of hand-drawn animated eCards created for 1&1 Mail & Media Applications SE, including GMX, WEB.DE and mail.com. The illustrated digital greetings were used across major email platforms and reached a very large European audience. The project combined concept development, custom illustration, character-led humor and short loopable animation. Each card was designed to make a simple message — thank you, sorry, get well soon, invitation, birthday or seasonal greeting — feel more personal, memorable and visually distinctive. This type of work can also be developed for other clients as […]
- [Hair is Important — Animated Awareness Campaign for HairLoss.com](https://marsdenillustration.com/animated-awareness-campaign-hairloss-com/): Hair is Important — Animated Awareness Campaign for HairLoss.com Hair is Important was an animated awareness campaign created for HairLoss.com, addressing the emotional and psychological impact of hair loss through a series of short illustrated films. The campaign explored subjects including alopecia, trichotillomania, androgenetic hair loss, cancer-related hair loss, self-image, confidence and identity. My role covered the full visual production pipeline: creative direction, storyboarding, character design, illustration, animation, motion design and final video delivery. The project is an early but still relevant example of the kind of hand-drawn explainer video and animated visual storytelling work I continue to create for clients […]
- [Site WordPress, catalogue et communication visuelle pour Domaine Cammaous, Pic Saint-Loup](https://marsdenillustration.com/site-wordpress-catalogue-domaine-cammaous-pic-saint-loup/): Site WordPress, catalogue et communication visuelle pour Domaine Cammaous, Pic Saint-Loup Entre 2014 et 2022, j’ai accompagné Olivier Panchau et le Domaine Cammaous, cave indépendante située à Vacquières, dans le secteur du Pic Saint-Loup, pour plusieurs supports de communication visuelle : site internet, catalogue imprimé, photographie produit, cartes, fiches techniques, signalétique et éléments graphiques. Ce projet illustre bien mon activité de graphiste illustrateur à Montpellier, Claret et dans le Pic Saint-Loup : un accompagnement direct, complet et sur mesure pour des entreprises, domaines viticoles, indépendants, collectivités et structures locales qui ont besoin d’une communication claire, cohérente et professionnelle. Mon rôle principal […]
- [Neuer Webauftritt für Personal Trainer Tim Müller in Zürich](https://marsdenillustration.com/personal-trainer-website-design-zuerich/): Neuer Webauftritt für Personal Trainer Tim Müller in Zürich Der Launch von fit-mit-tim.ch zeigt, wie ein klar definiertes Branding, präzises Webdesign und sorgfältig aufbereitete Visuals zu einem stimmigen Gesamtauftritt führen. Als Creative Director, Illustrator und Webdesigner habe ich die Bereiche Markenentwicklung, UX-orientiertes Webdesign, Bildbearbeitung und Content-Entwicklung zu einem konsistenten, responsiven One-Pager gebündelt. Branding & visuelle Identität Die visuelle Leitidee basiert auf einer starken Schwarz-Gold-Palette, die Kraft, Fokus und Premium-Qualität vermittelt. Das Typologo, die klare Typohierarchie und das reduzierte Layout geben Tim als Marke ein eigenständiges, zeitloses Profil – passend zum Anspruch eines Personal Trainers in Zürich. Technische Umsetzung: WordPress, Astra & […]
- [Viva Cavandoli! La Linea - Osvaldo Cavandoli Tribute Exhibition in Italy](https://marsdenillustration.com/viva-cavandoli-la-linea-tribute/): Viva Cavandoli! La Linea – Osvaldo Cavandoli Tribute Exhibition in Italy In spring 2015, I had the honor of contributing to “La Linea – Viva Cavandoli”, a major exhibition at the Musil Museum of Industry and Work in Rodengo Saiano, Brescia (Italy). The exhibition ran from April 10 to June 2, 2015 and paid tribute to the brilliant Italian cartoonist Osvaldo Cavandoli, creator of the iconic animated character La Linea. Viva Cavandoli! brought together more than 100 illustrators, animators, and cartoonists from around the world, each creating a personal homage to Cavandoli’s unique humor and timeless line-art style. My work was […]
- [Schwingen satirisch erklärt — Schweizer Cartoons zum ESAF 2025 von Ian David Marsden](https://marsdenillustration.com/schwingen-cartoons-esaf-2025-cartoonist-schweiz/): Schwingen satirisch erklärt — Schweizer Cartoons zum ESAF 2025 von Ian David Marsden Zum Eidgenössischen Schwing- und Älplerfest ESAF 2025 im Glarnerland entstand für den Nebelspalter meine gezeichnete Doppelseite „Schwingbegriffe einfach erklärt“ — eine kleine, bewusst nicht offizielle Einführung in fünf Schwünge, die in dieser Form vermutlich noch nie auf einem Schwingplatz zum Einsatz kamen. Man weiss es nicht ganz sicher. Die Archive des Eidgenössischen Schwingerverbands sind umfangreich. Die Arbeit verbindet zwei Bereiche, die meine Laufbahn seit Jahrzehnten prägen: satirische Zeichnung und Schweizer Themen. Seit 1983 veröffentlichte ich Cartoons, Karikaturen und humoristische Illustrationen im Nebelspalter, damals begonnen im Alter von 16 […]
- [The Toyes “Smoke Two Joints” – Animated Music Video & Website Illustrations](https://marsdenillustration.com/smoke-two-joints-animated-music-video-toyes/): The Toyes “Smoke Two Joints” – Animated Music Video & Website Illustrations I created the animated music video artwork, character designs and website illustrations for The Toyes, the original writers and performers of the cult reggae track “Smoke Two Joints.” The project combined hand-drawn cartoon illustration, 2D Flash animation, band caricatures, surreal character scenes and illustrated website content for the group’s online presence. The song has an unusual cultural afterlife. It was first released by The Toyes in the early 1980s and later became widely known through Sublime’s 1992 cover version. Because of that later visibility, the song is often associated […]
- [Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork](https://marsdenillustration.com/lindt-chocolate-packaging-concepts/): Lindt Chocolate Packaging Concepts – Character Illustration & Vector Artwork This page presents a series of concept renderings and packaging illustration studies developed for Lindt Chocolates, commissioned through the German agency Rock Brasiliano and created under the art direction of Stephan Eisenblättler. These visuals were developed as art-directed concept proposals. They were not final produced packaging and should be understood as exploratory design renderings rather than manufactured Lindt products. Their value here is in showing the kind of commercial illustration, character design, vector artwork and packaging thinking involved in early-stage brand and retail concept development. The project sits at the intersection […]
- [Professional Case Studies (PDF)](https://marsdenillustration.com/professional-pdf-case-studies/): Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces, maps, product visuals, and comic-style storytelling. To make the process more transparent for potential clients, I’ve created a curated selection of downloadable PDF case studies — all accessible in one place. Each case study walks you through the complete journey: from concept and early sketches, to final artwork prepared for specific […]
- [Mercedes-Benz Employee Manual Illustration Case Study](https://marsdenillustration.com/mercedes-benz-employee-manual-illustration-case-study/): Mercedes-Benz Employee Manual Illustration Case Study This case study presents a major corporate illustration project created for Mercedes-Benz: the illustrated Mercedes-Benz Mitarbeiterknigge, an internal employee conduct and communication manual developed for customer-facing teams. The project was commissioned through the German communications agency Sieber & Wolf and required more than decorative illustration. It called for a complete visual language: character design, corporate storytelling, dealership environments, customer interaction scenes, and scalable vector artwork that could support a professional training and onboarding context. As a case study, it remains one of the clearest examples of how illustration can help explain tone, behavior, culture and […]
- [Elegant Concept Art for Volkswagen’s SEDRIC](https://marsdenillustration.com/concept-drawings-volkswagens-sedric/): Elegant Concept Art for Volkswagen’s SEDRIC – CEBIT 2018 Commissioned by CMV Cross Media Verlag GmbH, Hamburg Download full case study (PDF File)marsdenillustration.com/PDF/casestudy-Volkswagen-marsden.pdf In 2018, I was commissioned by CMV Cross Media Verlag GmbH (Communications. New Media. Content.) in Hamburg to create a series of highly refined concept illustrations to accompany a journalist presentation surrounding the Volkswagen Group’s autonomous mobility concept, SEDRIC.
- [Illustrated Resort Map & Signage System – Parc Le Duc, France](https://marsdenillustration.com/parc-le-duc-orientation-map-signage/): Parc Le Duc – Illustrated Orientation Map, Wayfinding & Signage System Voir plus de mes prestations: Graphiste a 34270 Claret – Ian Marsden How do you transform a technical civil engineering plan into a clear, visually engaging orientation system that speaks to international visitors—regardless of language or age? Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-ParcLeDuc-marsden.pdf This was the creative and logistical challenge I was commissioned to solve by Parc Le Duc, a privately owned resort village located in 34270 Vacquières, Occitanie. As a professional illustrator and environmental graphic designer based in southern France, I developed a complete visual signage and map solution that […]
- [Sustainable Energy Comics, Illustrations & Visual Storytelling for Urban Projects](https://marsdenillustration.com/sustain-d-energy-efficiency-comics/): Energy-Saving Business Comics for Urban Sustainability Client: Sustain‑D (Toulouse, France) Project: Illustrated Comic Strips for Energy Awareness and Eco-Behavior As part of a national initiative to promote energy efficiency and environmental awareness in urban housing, I was commissioned by Sustain‑D, a Toulouse-based organization specializing in maîtrise d’œuvre sociale au service de la transition énergétique (social project management for energy transition). Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-SustainD-marsden.pdf Their mission: to empower tenants and residents to become active participants in reducing energy consumption—particularly in the context of rénovation urbaine (urban renewal) and projets de type BBC (low-energy building programs / bâtiments basse consommation). In partnership […]
- [Pillage autour du Pic — illustration, direction artistique et design de jeu autour du Pic Saint-Loup](https://marsdenillustration.com/pillage-autour-du-pic-jeu-societe-illustre-pic-saint-loup/): Pillage autour du Pic — illustration, direction artistique et design de jeu autour du Pic Saint-Loup Pillage autour du Pic est un projet de jeu de société illustré autour du Pic Saint-Loup, conçu comme une aventure visuelle ancrée dans le territoire : vignes, garrigue, villages, reliefs, routes, personnages, trésors et imaginaire local. J’ai travaillé sur la direction artistique, l’illustration, la création de personnages, le design des cartes, le plateau de jeu, les éléments de packaging et les supports graphiques nécessaires à la cohérence de l’ensemble. Ce projet réunit plusieurs aspects de mon travail d’illustrateur, graphiste et directeur artistique basé à Claret, […]
- [Henkel BREF & GENERAL – Cleaning Product Vector Illustrations](https://marsdenillustration.com/henkel-cleaning-product-illustrations/): BREF & GENERAL – Cleaning Product Illustrations (Commissioned via Rock Brasiliano) Commissioned by: Rock Brasiliano – Communications & Corporate Innovation End Client: Henkel (Brands: BREF / GENERAL) Art Direction: Stephan Eisenblätter (Rock Brasiliano) Illustration: Ian David Marsden Location: Hamburg, Germany Duration: 1 week, July 2015 Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Henkel-marsden.pdf I was commissioned by the agency Rock Brasiliano to create a series of instructional vector illustrations for their client Henkel, covering their BREF and GENERAL cleaning product lines. The goal was to visually explain how to apply the products and illustrate the action of various formulas (liquids, tabs, powders) in a clear, […]
- [Creative Direction for iSHEPHERD AG and TRM360®](https://marsdenillustration.com/ishepherd-brand-identity-ux-design/): Creative Direction for iSHEPHERD AG and TRM360 As Creative Director for iSHEPHERD AG from July 2019 to August 2020, I was responsible for the complete development of the company’s visual identity and UX system for their SaaS platform TRM360 — a tool-agnostic solution for risk and entitlement monitoring across enterprise identity and access management (IAM) systems. Download Full Case Study (PDF): iSHEPHERD – Brand Identity & UX System Scope of Engagement The goal was to craft a design system that balanced technical clarity with visual resonance, conveying trust, oversight, and usability. My role encompassed: Brand Identity & Visual Language The visual […]
- [Behance Portfolio of Illustrator, Cartoonist & Explainer Video Creator – Ian David Marsden](https://marsdenillustration.com/behance-illustration-explainer-video-portfolio/): Discover My Behance Illustration, Logo Design & Explainer Video Portfolio My Behance portfolio presents a curated, client-centered collection of my work as an illustrator, cartoonist, visual storyteller, and creative director. It reflects my 20+ years of professional experience — from hand-drawn editorial cartoons and mascot design to branding systems, UX visuals, and animated explainer videos. Each entry is documented as a clear, structured case study including visuals, project insights, and role descriptions. Explore my Behance profile:www.behance.net/marsdencartoons Featured Project Categories Here’s a glimpse at key sections from my Behance illustration and video portfolio, each linked to full case study galleries: • Awesome […]
- [seele GmbH — Visual Safety System & Character Design](https://marsdenillustration.com/oskar-seele-industrial-safety-illustration/): seele GmbH — Visual Safety System & Character Design OSKAR for SEELE — Visual Storytelling for Safer Sites Oct 2012 – Feb 2013 Client: seele GmbH (Gersthofen, Germany) Illustration Agency: DieKleinert Illustration Agency, Munich Role: Character Designer · Illustrator · Visual Communicator Download Full Case Study (PDF):marsdenillustration.com/PDF/casestudy-Seele-marsden.pdf When seele GmbH — a global leader in high-end façade and glass construction — commissioned a visual safety system for their international teams, the goal was clear: communicate complex site risks and safety protocols instantly and across language barriers. Renowned for landmark projects such as Apple Park, The Broad Museum, and the Apple Cube on Fifth Avenue, seele operates […]
- [Official CELSYS Event – Live Clip Studio Paint Illustration: “The City at Night”](https://marsdenillustration.com/clip-studio-live-drawing-marsden/): Clip Studio Paint Live Drawing Party On November 17, 2020, I was officially invited by CELSYS, creators of Clip Studio Paint, to participate as a featured artist in their Creative Together! Connected Ink 21-hour Drawing Party. This global livestreamed event was part of Wacom’s Connected Ink—a major international forum exploring the future of creative pen and digital content technology. Watch my full segment (starts at 6:27:39): YouTube Livestream – Ian David Marsden: “The City at Night” Broadcast live from my studio in France, I illustrated the theme “The City at Night” using Clip Studio Paint on a Wacom Cintiq 27 QHD Touch. The 90-minute session allowed real-time interaction with a global […]
- [Advertising Illustration for Künzli Optik – Swiss Print Campaign with Minimalist Portraits](https://marsdenillustration.com/kuenzli-optik-advertising-illustration/): Advertising Illustration for Künzli Optik, Zürich – Campaign Case Study In 2013, I was commissioned by renowned Swiss advertising agency Matter & Gretener to create a series of concept-driven advertising illustrations for their client Künzli Optik, the long-established eyewear boutique at Zürich’s Hegibachplatz. The campaign, directed by Creative Director Daniel Matter, was built around a strikingly original concept: could minimal portrait illustrations, paired with real glasses, create the illusion of celebrity? The agency’s creative brief required the illustrations to be as minimalist as possible—each character rendered with the fewest lines while still evoking a specific mood or resemblance. The challenge was […]
- [Inside the Studio: My Work as the first Google Doodle Artist | Ian David Marsden](https://marsdenillustration.com/first-google-doodle-artist-ian-david-marsden/): How I Became the First Google Doodle Artist For the full Ian David Marsden Google Doodles gallery, see: https://marsdenillustration.com/ian-david-marsden-google-doodles/ Before “Google Doodle” became a cultural staple, I had the unique opportunity to help shape its origins. In 2000, I was commissioned to create all the homepage illustrations for Google—making me the company’s first official Doodle illustrator. These drawings were hand-crafted to mark global events, holidays, and occasions, and they played a foundational role in defining one of the most recognizable visual identities in tech today. Wall Street Journal Article that mentions my involvement in the early days at Google LINK The […]
- [Designing the Official Mascot for the FIS Alpine World Ski Championships in St. Moritz](https://marsdenillustration.com/official-mascot-design-fis-st-moritz/): Designing “Smoony” — Official Mascot of the FIS Alpine World Ski Championships 2003 in St. Moritz Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Smoony-marsden.pdf In 2002, I was commissioned by the organizing committee of the FIS Alpine World Ski Championships in St. Moritz to create the official mascot for the 2003 event — one of the most prestigious competitions in the world of alpine skiing. This project marked a significant step forward in my career as an illustrator, introducing me to the field of mascot and character design at the highest level of international sports branding. A Unique Creative Brief Before I joined the project, […]
- [Carte de Vœux Animée, Logo 3D et Branding Éditorial pour l’AN2V](https://marsdenillustration.com/carte-voeux-animee-logo-an2v/): Communication Visuelle sur Mesure pour Institutions et Associations Professionnelles Projet : Carte de vœux animée personnalisée pour l’AN2V – Association Nationale de la Vidéoprotection, accompagnée de la refonte de leur logo en 3D et du design éditorial du guide PIXEL. Voir plus de mes prestations : Graphiste à Claret – Ian Marsden À l’approche des fêtes 2022, l’AN2V m’a confié la réalisation d’une vidéo de vœux animée sur mesure pour transmettre ses messages à ses membres et partenaires. L’animation, en timelapse, évolue d’un croquis noir et blanc vers une scène hivernale colorée et chaleureuse — un chalet enneigé, une lumière douce, […]
- [25th Euro-kartoenale Kruishoutem](https://marsdenillustration.com/25th-euro-kartoenale-marsden/): Ian David Marsden – Editorial Cartoon Submissions for the 25th Euro-kartoenale Kruishoutem As a cartoonist, I often find creative fuel in thematic challenges. The 2025 edition of the Euro-kartoenale Kruishoutem invited artists from around the world to explore the theme “The Hat – Hats Off.” I submitted five hand-drawn editorial cartoons, each interpreting the theme through humor, visual metaphor, and narrative detail. These illustrations continue my exploration of character-driven cartooning and visual satire—expressing commentary through traditional techniques and storytelling composition. My Submitted Cartoons – Concept Overview “Crown Wars” – A satire of status and rivalry, showing two monarchs locked in a […]
- [Kakémonos professionnels illustrés pour l’AN2V — design événementiel et communication visuelle à Montpellier](https://marsdenillustration.com/kakemonos-professionnels-illustres-montpellier-an2v/): Kakémonos professionnels illustrés pour l’AN2V — design événementiel et communication visuelle à Montpellier Pour l’AN2V — Association Nationale de la Vidéoprotection, j’ai conçu une série de trois kakémonos professionnels grand format, destinés à présenter clairement les principaux domaines d’action de l’association lors de salons, conférences, rencontres sectorielles et événements institutionnels. Le projet associait illustration sur mesure, design éditorial, mise en page événementielle et déclinaison visuelle cohérente sur trois supports verticaux de 210 × 85 cm. Chaque kakémono devait fonctionner de manière autonome tout en appartenant à un système graphique commun, immédiatement identifiable sur un stand ou dans un espace de congrès. […]
- [Ian David Marsden Joins Cartoon Movement](https://marsdenillustration.com/marsden-cartoon-movement/): Editorial Cartoonist Ian Marsden Joins Cartoon Movement Cartoonist Ian David Marsden joins Cartoon Movement, the global hub for editorial cartoons, satire, and political illustration. A long-time contributor to international publications, Marsden now shares his work with a global audience through this respected platform. → View My Cartoon Movement Gallery From the Absurd to the Insightful: Recent Cartoons Recent works include: Long Career in Editorial Illustration I sold my first cartoons at 16 to the legendary Swiss satire magazine Nebelspalter, making my debut as a Swiss cartoonist in the world of editorial illustration. My work was also published in Penthouse Germany—leading my […]
- [21 Janvier – Journée Internationale des Câlins](https://marsdenillustration.com/journee-internationale-calins-21-janvier-dessin-gratuit/): 21 Janvier – Journée Internationale des Câlins 21 janvier – Journée Internationale des Câlins Parfois, rien ne réconforte autant qu’un câlin sincère. Que vous soyez ours, lapin ou simplement humain en quête d’un peu de chaleur, la Journée Internationale des Câlins (21 janvier) nous rappelle qu’un petit geste peut avoir un grand impact. Voici une illustration que j’ai spécialement réalisée pour cette journée symbolique. Vous pouvez la partager librement pour un usage personnel et non commercial — sur vos réseaux sociaux, dans un e-mail, ou comme petit message surprise à quelqu’un qui aurait bien besoin d’un sourire. Partagez un câlin : Cliquez sur l’image […]
- [Nouveaux t-shirts Pic Saint-Loup : deux illustrations exclusives pour célébrer Montpellier et le sud de la France](https://marsdenillustration.com/t-shirts-pic-saint-loup-montpellier/): Nouveaux t-shirts Pic Saint-Loup : illustrations exclusives inspirées de Montpellier et du sud de la France Deux nouveaux t-shirts illustrés viennent d’arriver dans ma boutique Modicum Editions — un espace dédié à mes créations originales, tirages et objets illustrés. Des t-shirts pensés pour le printemps et l’été dans le sud : parfaits pour les apéros en terrasse, les grillades entre amis, les balades dans les vignes ou les fêtes votives autour de Montpellier et du Pic Saint-Loup. Imprimé sur un t-shirt Gildan Softstyle doux et respirant — léger et agréable à porter, parfait pour l’été, les moments entre amis et les […]
- [Step Inside Marsden’s Art House: Digital Art Tutorials & Creative Process Insights](https://marsdenillustration.com/marsdens-art-house-youtube-channel/): Marsden’s Art House – Digital Illustration Tutorials & Creative Process Insights Welcome to Marsden’s Art House—my dedicated YouTube space for artists, illustrators, and storytellers at every stage of their creative journey. This secondary YouTube channel complements my professional illustration portfolio with accessible, hands-on content for anyone interested in sketching, digital art, and the behind-the-scenes processes behind professional comics, cartoons, and illustrated storytelling. What you’ll find on Marsden’s Art House: • Step-by-step drawing tutorials for sketching, inking, and digital coloring—ideal for beginners and professionals alike. • Creative process breakdowns of my editorial illustrations, graphic novels, and client work using Illustrator, Photoshop, Clip […]
- [Zwei Buchstaben - eine etwas andere Weihnachtsgeschichte von Helmi Sigg](https://marsdenillustration.com/buchillustration-zwei-buchstaben-helmi-sigg/): marsdenillustration.com · Illustration von Ian David Marsden Zur Weihnachtszeit freue ich mich, eine besondere Zusammenarbeit vorzustellen: das handgezeichnete Cover zur satirischen Kurzgeschichte „Zwei Buchstaben“ von Helmi Sigg, illustriert von mir, Ian David Marsden. Helmi Sigg ist einem breiten Schweizer Publikum als Autor, Kabarettist, Schauspieler und Mitglied des legendären Trio Eden bekannt – ebenso wie als „Murmelimutter Martha“ im Musical Ewigi Liebi. Konzeptuelle Coverillustration mit satirischem Unterton In der Erzählung verwechselt ein Kind zwei Buchstaben – mit weitreichenden Folgen. Das Motiv für das Cover greift klassische Weihnachtssymbole auf, kombiniert mit einem ironisch-doppelbödigen Twist. Ganz im Stil von HelmIs Text zeigt das Bild […]
- [Live-Drawing](https://marsdenillustration.com/what-is-live-illustration-graphic-recording/): Live illustration — also known as graphic recording, scribing, or visual facilitation — is the real-time creation of drawings during events, presentations, or video calls. It transforms spoken content into clear, engaging visuals as it happens, helping audiences stay focused, retain key messages, and feel more connected to the experience. Whether shown live on a projector or shared digitally afterwards, these drawings offer both entertainment and insight — and become valuable content assets beyond the event itself. Live Illustration (On-Site) Definition:Live digital drawing during your event using an iPad Pro. The illustration is projected or streamed in real time as it […]
- [Ein Schweizer am Oktoberfest — Cartoon, Kulturschock und satirische Illustration](https://marsdenillustration.com/oktoberfest-cartoon-ein-schweizer-am-oktoberfest/): Ein Schweizer am Oktoberfest — Cartoon, Kulturschock und satirische Illustration Diese satirische Illustration entstand für den Nebelspalter und trägt den erfreulich selbsterklärenden Titel „Ein Schweizer am Oktoberfest“. Zu sehen ist ein gut gelaunter Bayer in vollständiger Festbereitschaft, Masskrug erhoben, Stimme vermutlich ebenfalls, neben einem Schweizer Besucher, der freundlich bleibt, aber innerlich bereits nach der nächsten ruhigeren Ecke sucht. Das Oktoberfest ist für Cartoonisten ausgesprochen dankbar. Es liefert Tracht, Bier, Überschwang, Körperhaltung und Lautstärke in ausreichender Menge. Der eigentliche Witz dieser Zeichnung liegt für mich aber weniger im Fest selbst als in der Begegnung zweier sehr unterschiedlicher Temperamente: bayerische Wucht trifft auf […]
- [Helmi Sigg – Karikatur eines Schweizer Kultstars von Marsden](https://marsdenillustration.com/helmi-sigg-karikatur-schweiz/): Helmi Sigg – Eine Schweizer Medienlegende im Porträt von Cartoonist Ian David Marsden Helmi Sigg ist ein Urgestein der Schweizer Medienlandschaft. Mit Wurzeln in Radio, Kabarett, Theater, Musik und Literatur hat er das kulturelle Leben der Schweiz über Jahrzehnte hinweg mitgeprägt. Vom Pionierstatus bei Radio 24 bis hin zu seinen gefeierten Bühnenrollen ist seine Vielseitigkeit ebenso beeindruckend wie sein unermüdlicher Humor. Als Mitglied des satirisch-musikalischen Trios Eden brachte er bissige Gesellschaftskritik auf die Bühnen der Schweiz. Legendär bleibt auch seine Rolle als schräge “Murmelimutter Martha” im Musical-Erfolg Ewigi Liebi, das mit Schweizer Hits und viel Herz die Zuschauer landesweit begeisterte. Ich […]
- [Tirage d’art à Claret par Ian David Marsden – Affiche illustrée](https://marsdenillustration.com/tirage-art-claret-illustration-marsden/): Affiche artistique exclusive de Claret par Ian David Marsden – En vente à L’Esprit du Pic Un tirage d’art vibrant, raffiné et illustré par Ian David Marsden, disponible en exclusivité chez L’Esprit du Pic, carterie-imprimerie située au cœur de Claret (34270). Réalisée dans un style graphique élégant mêlant tradition et modernité, cette affiche met en valeur la beauté du patrimoine local. C’est une pièce idéale pour enrichir votre intérieur ou offrir un cadeau original et de qualité, ancré dans l’identité visuelle de notre région. Le tirage d’art encadré ainsi que des objets illustrés (cartes, magnets, agendas, etc.) sont disponibles exclusivement à […]
- [Affiches illustrées autour du Pic Saint-Loup – Créations signées Ian David Marsden](https://marsdenillustration.com/affiches-pic-saint-loup/): Affiches illustrées du Pic Saint-Loup – création originale, entre modernité graphique et esprit BD Je conçois des affiches illustrées originales inspirées du patrimoine visuel et culturel local. Cette collection autour du Pic Saint-Loup (Hérault, Occitanie) propose deux approches complémentaires : des créations modernes et poétiques en format pleine page, et une série graphique ludique dans un style bande dessinée ligne claire. Chaque œuvre est pensée pour mettre en valeur les paysages, l’esprit, et les symboles de la région. https://www.claret.fr/commerces/342725 Affiches contemporaines du Pic Saint-Loup Deux nouvelles compositions visuelles mettent en lumière la silhouette imposante du Pic Saint-Loup. La première version est […]
- [Roc de Couder — une étiquette de vin illustrée pour le Mas de Figuier, au Pic Saint-Loup](https://marsdenillustration.com/graphiste-etiquette-vin-pic-saint-loup-roc-de-couder/): Roc de Couder — une étiquette de vin illustrée pour le Mas de Figuier, au Pic Saint-Loup Pour le Mas de Figuier, domaine viticole familial situé à Vacquières, au nord de Montpellier, j’ai conçu l’étiquette de la cuvée Roc de Couder, un vin du Pic Saint-Loup. Le projet réunissait plusieurs choses que j’aime particulièrement : une commande locale, un vrai travail d’illustration, un objet imprimé, et juste assez de légende languedocienne pour éviter une étiquette ornée d’une grappe de raisin vaguement méditative. Le point de départ m’a été donné par Gilles Pagès : Roc de Couder, m’a-t-il expliqué, désigne une pierre […]
- [The Artistic Ballade in Provence – Cartoon Portraits of Legendary Artists](https://marsdenillustration.com/artist-portrait-series/): Cartoon Illustrations of Iconic Artists in a Whimsical Provençal Scene Whimsical cartoon portraits of Frida Kahlo, Vincent van Gogh, Pablo Picasso, and Salvador Dalí — each reimagined in a sun-drenched Provençal landscape, infused with vibrant colors, humor, and iconic references to their work. Each hand-drawn digital illustration is created in my signature style — expressive lines with digital gouache and watercolor textures. This series is an homage to creativity, color, and visual storytelling. The characters aren’t just parodied — they are celebrated. See this and other high quality illustration art by Ian David Marsden as art prints in various sizes in […]
- [“I Speak English” — Paris 2024 Hospitality Campaign: Logo, Mascot & Free Badge Design](https://marsdenillustration.com/hospitality-campaign-paris-2024-illustrator/): “I Speak English” — Visual Identity & Illustration for Paris 2024 Hospitality Campaign Download the free illustrated badge (PDF) As a freelance illustrator based in France, I was invited to develop the full visual identity for “I Speak English” — a hospitality campaign launched ahead of the Paris 2024 Olympics to promote openness and accessibility for English-speaking visitors. Conceived by Anne Weber and her agency In Talent We Trust, the initiative provided clear, illustrated signage to cafés, hotels, restaurants, and cultural venues whose staff could assist visitors in English. The project aimed to challenge outdated stereotypes and celebrate Parisian hospitality during […]
- [Quand l'Illustration, la Charité et Montpellier se réunissent](https://marsdenillustration.com/illustration-solidaire-montpellier-cap34-restos/): Quand l’illustration rencontre la solidarité à Montpellier Illustrateur à Montpellier, engagé pour une bonne cause Je suis heureux de partager une expérience marquante qui illustre parfaitement l’alliance entre illustration, solidarité et entrepreneuriat local. En tant qu’illustrateur professionnel basé à Vacquières (34270), au cœur du territoire du Pic Saint-Loup et à proximité directe de Montpellier, pôle d’innovation French Tech, j’ai eu l’opportunité de participer à une action caritative locale d’envergure. Montpellier n’est pas seulement une capitale régionale dynamique — c’est un véritable hub créatif et numérique, où se rencontrent illustrateurs, graphistes, développeurs et porteurs de projets innovants. Depuis plus de 18 ans, […]
- [Hand-Drawn Christmas Timelapse Card – Marsden Illustration](https://marsdenillustration.com/hand-drawn-christmas-card-animation/): Hand-Drawn Holiday Animation – Timelapse Christmas Card by Ian David Marsden Creative Project · December 2023 · Location: Claret (Occitanie, France) This festive project was my personal holiday card for 2023 — a fully hand-illustrated timelapse video combining storytelling, character design, and animated drawing techniques. Featuring Santa Claus, the Grinch, and a bottle of regional Pic Saint-Loup wine, this piece reflects the charm and humor that I enjoy bringing to custom explainer videos and illustrated holiday campaigns. The drawing was created by hand using a Wacom Cintiq and animated as a timelapse sequence. All visuals were produced in Adobe Illustrator with […]
- [Gezeichnet 2023 in Bern — Fünf satirische Zeichnungen von Ian David Marsden](https://marsdenillustration.com/gezeichnet-2023-bern-satirische-zeichnungen-ian-marsden/): Gezeichnet 2023 in Bern — Fünf satirische Zeichnungen von Ian David Marsden Für die Ausstellung „Gezeichnet 2023“ im Museum für Kommunikation in Bern wurden fünf meiner satirischen Arbeiten ausgewählt. Die Originalzeichnungen waren Teil der jährlichen Schweizer Übersichtsschau für Cartoons, Karikaturen, Pressezeichnungen und politische Illustration. Die gezeigten Bilder entstanden im Rahmen meiner redaktionellen Arbeit für den Nebelspalter, stehen aber zugleich für einen grösseren Teil meines Schaffens als Schweizer Cartoonist, Karikaturist und Editorial Illustrator: Zeichnungen, die auf aktuelle Themen reagieren, gesellschaftliche Widersprüche verdichten und möglichst ohne langes Vorspiel zu ihrem Punkt kommen. Satirische Zeichnungen zwischen Zeitbeobachtung und visueller Pointe Meine Beiträge zu Gezeichnet […]
- [From Santa Monica to Silicon Valley: The Origin of the First Google Doodles](https://marsdenillustration.com/the-first-google-doodles/): From Santa Monica to Silicon Valley: The Origin of the First Google Doodles In 2000, I was hired by Google to illustrate what would become their very first Google Doodles. Long before it was a global company, Google was still a bold new search engine looking to stand out. These homepage illustrations—hand-drawn, scanned, and delivered from my small studio in Santa Monica—marked the beginning of one of the most recognizable branding traditions on the internet. Wall Street Journal Article: The Beginning – Google The story was later detailed in The Wall Street Journal. At the time, Google’s marketing team was led […]
- [Drawn by Human Hand - Created by Natural Intelligence](https://marsdenillustration.com/human-art-natural-intelligence/): Is the technological singularity just around the corner? https://en.wikipedia.org/wiki/Technological_singularity This is not an anti-AI post. It’s remarkable to see how far artificial intelligence (AI) has come, to the point where it can now compete with human abilities. I stare in marvel (and horror) at the current generation of AI generated images. Maybe the above logo will become the art equivalent of the BIO labels at grocery stores I am not someone who shies away from new tools or techniques, nor am I a technophobe. As someone who has been an avid fan and user of computers since childhood, I have experienced […]
- [Handgezeichnetes Erklärvideo für Zürich Gym – Europameister Frank Müller](https://marsdenillustration.com/handgezeichnetes-erklaervideo-zuerich-gym/): Handgezeichnetes Erklärvideo für Zürich Gym – Europameister Frank Müller Für das Zürich Gym entwickelte ich ein vollständig handgezeichnetes Erklärvideo, das die besonderen Vorteile des Studios in einer klaren, sympathischen und markengerechten Form vermittelt. Das Projekt verbindet Character Design, Business Illustration, Cartoon-Storytelling, 2D-Animation und visuelle Kommunikation für ein Premium-Fitnessstudio in Zürich. Das Zürich Gym wird von Frank Müller geführt, Europameister und zertifizierter Personal Trainer. Die Kommunikation des Studios sollte deshalb nicht wie ein generisches Fitnessvideo wirken, sondern persönlich, direkt und glaubwürdig: ein Film, der die Atmosphäre, den professionellen Anspruch und die praktische Benutzerfreundlichkeit des Studios sichtbar macht. Dieses Projekt ist ein weiteres […]
- [Homage to Aline Kominsky-Crumb – Group Exhibition in Sauve, France](https://marsdenillustration.com/aline-kominsky-crumb-exhibition-sauve/): Homage to Aline Kominsky-Crumb 1st May to 21st November 2023Galerie Vidourle Prix, Sauve (30)4 rue des Bourgades+33 (0) 4 66 88 76 33galerievidourleprix.com I’m deeply honored to be part of a group exhibition paying tribute to Aline Kominsky-Crumb (1948–2022), hosted by Galerie Vidourle Prix in Sauve, France. Aline was a pioneering figure in underground and feminist comics — known for her raw, confessional style and fiercely personal storytelling — as well as the wife and creative partner of Robert Crumb. She passed away in 2022 after a brief illness. The exhibition features a retrospective of Aline’s original artwork, alongside tributes by […]
- [Custom Retro Logo & Mascot Design for Crepe Food Truck “La Normande Dine”](https://marsdenillustration.com/retro-food-truck-logo-la-normande-dine/): Création d’un Logo Rétro et Illustration de Mascotte pour un Food Truck à Pic Saint-Loup Pour une marque de street food locale comme La Normande Dîne, située entre Montpellier et le Pic Saint-Loup, qui propose de délicieuses galettes et crêpes normandes authentiques préparées avec passion par Nathalie, une vraie Normande au caractère bien trempé, l’identité visuelle se devait d’être à la hauteur — artisanale, chaleureuse et mémorable. Facebook: La Normande Dine Une identité visuelle illustrée peut faire toute la différence. En tant que graphiste et illustrateur indépendant, j’ai conçu un logo rétro personnalisé avec une mascotte dessinée à la main — […]
- [Mascots and Comic Art – Powerful Tools for Global Brand Communication](https://marsdenillustration.com/mascot-comic-art-brand-communication/): Visual Storytelling That Engages – From Print Campaigns to Animated Explainers Comic strips and custom mascots are timeless and effective storytelling tools for businesses seeking authentic audience engagement. From global brands to regional campaigns, illustrated visuals transcend language barriers and age groups, delivering universal, memorable messages through character-driven storytelling. Comic Strips for Internal Communication, Education & Packaging As an illustrator and comic artist with over two decades of experience, I specialize in creating custom wordless strips and branded character illustrations for companies across sectors — from employee onboarding and eco-awareness to packaging design. Example: Coca-Cola commissioned a series of comic strips […]
- [Band Branding & Caricature Logo Design for “Take the 55” – A Rockin’ Custom Illustration Project](https://marsdenillustration.com/band-caricature-logo-design-take-the-55/): Custom Band Logo with Caricatures, Merchandise Design, and Illustrated Identity for Musicians When Andy Boller — renowned blues pianist, singer, and former contestant on The Voice of Germany — approached me to create a custom band logo for his group Take the 55, I knew this would be a fun and high-energy project. The brief? A fully illustrated band scene with caricatures of each band member, integrated into a cohesive and memorable visual identity they could use on T-shirts, merchandise, posters, flyers, and digital platforms. I’ve always loved combining comic art, mascot-style character design, and branded illustrations — and this project […]
- [Politische Karikatur aus der Schweiz — Elisabeth Baume-Schneider, Appenzell und satirische Editorial Illustration](https://marsdenillustration.com/politische-karikatur-schweiz-baume-schneider-appenzell/): Politische Karikatur aus der Schweiz — Elisabeth Baume-Schneider, Appenzell und satirische Editorial Illustration Diese politische Karikatur entstand 2023 für den Nebelspalter und nimmt eine damalige Schweizer Debatte um Äusserungen von Bundesrätin Elisabeth Baume-Schneider auf, die im Appenzellerland für eine sichtbar gereizte Reaktion sorgten. Der konkrete Anlass ist zeitgebunden, die zeichnerische Aufgabe dahinter vertraut: ein politisches Thema so zu verdichten, dass Haltung, Milieu und Absurdität in einem Bild lesbar werden. In diesem Fall treffen bundesrätliche Kommunikation, regionaler Stolz und die besondere Fähigkeit der Schweiz aufeinander, eine Meinungsverschiedenheit sehr ordentlich aussehen zu lassen, während sie innerlich bereits mit den Hufen scharrt. Schweizer Politik […]
- [Conception d'affiches et d'illustrations pour le Carnaval 2022](https://marsdenillustration.com/affiche-carnaval-2022/): Illustrations amusantes et conception d’affiche pour le carnaval 2022 “Oh la vache” à 34270 Vacquieres, dans l’Hérault, dans la région du Pic St Loup. Organisé chaque année par la mairie, l’APE et le comité des fêtes. Un cortège et un défilé traversent le village et se terminent sur le stade devant l’école où il y a de la nourriture et des boissons, une buvette et d’autres animations. Le comité des fêtes procède ensuite à l’incinération de l’effigie de monsieur carnaval. Illustrateur et graphiste : Ian David Marsden, 34270 Vacquières
- [Top Source Sauvignon Blanc — Wine Label Design for a Columbia Valley White Wine](https://marsdenillustration.com/top-source-sauvignon-blanc-wine-label-design/): Top Source Sauvignon Blanc — Wine Label Design for a Columbia Valley White Wine After creating the logo and label designs for Top Source Walla Walla Valley Syrah and Columbia Valley Red Wine, I was asked to extend the range with a new Columbia Valley Sauvignon Blanc. The task was to design a white wine label that clearly belonged to the same Top Source family, while giving this bottle a lighter, brighter personality of its own. The existing labels had already established the visual language: a compact black Top Source header, hand-drawn lettering, generous white space and small illustrative marks used […]
- [Graphiste Pic Saint-Loup — identité visuelle, logo et pochette commerciale pour Carrière Sud Pompignan](https://marsdenillustration.com/graphiste-pic-saint-loup-identite-visuelle-pochette-commerciale/): Graphiste Pic Saint-Loup — identité visuelle, logo et pochette commerciale pour Carrière Sud Pompignan Ce projet de pochette commerciale à rabats a été réalisé pour Carrière Sud Pompignan (CSP), entreprise située à Pompignan, entre le Gard, le Pic Saint-Loup et la région de Montpellier. Il s’agit d’un exemple concret de travail de graphiste local autour d’une identité visuelle professionnelle, d’un logo, d’un support imprimé de présentation et d’une communication claire pour une entreprise implantée dans le territoire. Basé à Claret, près de Montpellier et du Pic Saint-Loup, je conçois des logos sur mesure, des identités visuelles, des pochettes commerciales, des plaquettes […]
- [Videobotschaften für Kunden und Mitarbeitende](https://marsdenillustration.com/blocklearning-spezialangebot/): Ein besonderes und spannendes Angebot in der Schweiz mit meinen Partnern bei Blocklearning. Für Ende des Jahres ein ganz spezielles Angebot zur Video Produktion bei Ihnen im Haus. Das Studio kommt zu euch und in ca. 2 Stunden wird noch am gleichen Tag ein individuelles Video mit original Content produziert. Eure Meilensteine von 2022 können von mir illustriert und animiert in die Videos eingebunden werden. André von Blocklearning erklärt es am besten gleich selber, hier ist er aus dem Weihnachts-studio 🎄🎅🏻😊: https://www.blocklearning.ch Das neue 2022 Studio-Design ist ebenfalls als Hintergrund verfügbar.
- [Créations Mairie de Vacquières](https://marsdenillustration.com/mairie-vacquieres/): Vacquières est un village pittoresque et historique de la région du Pic St-Loup dans l’Hérault. En tant qu’illustrateur et dessinateur résident, j’ai été très honoré au fil des ans lorsque le maire local, M. Jean-Baptiste Panchau, et son prédécesseur m’ont demandé de mettre mes capacités créatives et de conception et design logo au service de la communauté.
- [Schweizer Cartoonist und Cover-Illustrator — „Stossverkehr“ im Zürcher Tram](https://marsdenillustration.com/schweizer-cartoonist-cover-illustration-stossverkehr-zuerich/): Schweizer Cartoonist und Cover-Illustrator — „Stossverkehr“ im Zürcher Tram Für die Mai-Ausgabe 2022 des Nebelspalter zeichnete ich das Titelbild zum Thema „Stossverkehr“: ein überfülltes Zürcher Tram, in dem sich jene kleinen Zumutungen des öffentlichen Nahverkehrs versammeln, die jede Pendlerin und jeder Pendler sofort erkennt. Zu laute Musik. Ein Hotdog zur falschen Zeit. Nackte Füsse. Ein schreiendes Kind. Eine Gitarre. Menschen, die nichts Böses wollen und trotzdem Teil des Problems sind. Ein Tram zur Hauptverkehrszeit ist im Grunde bereits ein Cartoon. Man muss nur noch genau hinschauen. Ein Titelbild voller kleiner Zumutungen Ich wollte für dieses Cover kein allgemeines Sinnbild für Enge […]
- [Top Source — Wine Label and Logo Design for Washington State Wines](https://marsdenillustration.com/top-source-wine-label-design-washington/): Top Source — Wine Label and Logo Design for Washington State Wines For Top Source, I created the logo and wine label designs for two Washington State wines: a Walla Walla Valley Syrah and a Columbia Valley Red Wine. The brief gave me a welcome degree of creative freedom, with a clear request to bring my own drawn line into the project rather than produce something polished into anonymity. The result was a pair of labels that share a common identity but keep their own character: one built around the rhythmic, hand-drawn lettering of Walla Walla, the other around a more […]
- [MARVIN Wins 1st Place in the 2020 Purple Dragonfly Book Awards — Graphic Novel Category](https://marsdenillustration.com/marvin-graphic-novel-ian-david-marsden-purple-dragonfly-award/): MARVIN Wins 1st Place in the 2020 Purple Dragonfly Book Awards — Graphic Novel Category MARVIN: Based on The Way I Was by Marvin Hamlisch, the graphic novel I adapted, wrote and illustrated, was awarded 1st Place in the Graphic Novel category of the 2020 Purple Dragonfly Book Awards. Published by Schiffer Publishing Ltd. in 2020, MARVIN is a 64-page illustrated biography of the composer, pianist and conductor Marvin Hamlisch. The book is based on his official autobiography, The Way I Was, written with Gerald Gardner, but it is not a simple condensation of the original text. I approached it as […]
- [Volkswagen Sedric Concept Illustrations](https://marsdenillustration.com/sedric-marsden/): Artist: Ian David Marsdenwww.marsdenillustration.com
- [Character Design and Mascot Design](https://marsdenillustration.com/characters-mascots/): Character Design & Brand Mascots by Ian David Marsden As a professional character designer and illustrator with over 20 years of experience, I specialize in crafting custom mascots and brand ambassadors that resonate with audiences across sectors. My clients range from global tech companies like Google to public organizations like Expo.02 and the FIS Ski World Cup. Each project begins with one goal: creating a memorable, human-centered design that fits the brand like a glove. Whether you’re launching a new product, building a startup brand, or refreshing your marketing visuals, a unique character design brings instant recognition, personality, and charm. My […]
- [Business Illustration and Advertising Illustration](https://marsdenillustration.com/business-advertising-illustration/): Click on Gallery Images below High quality, professional business illustration and advertising illustration for sales communication, presentations, pitch decks, powerpoint presentations and more. Design of marketing and merchandising articles. Ian David Marsden. www.marsdenillustration.com Permalink: Business and Advertising Illustration
- [JOHNNY - SLAMTOWN "Office of Mayor" - Wrestling T-shirt](https://marsdenillustration.com/johnny-slamtown-shirt/): Slamtown wrestling shirt illustrated by Ian David Marsden for wrestler John Hennigan
- [Article sur Ian Marsden - Autour du Pic](https://marsdenillustration.com/autourdupic/): Je tiens à remercier le magazine Autour du Pic et son rédacteur en chef, Olivier Westermann, pour avoir publié un article d’une page entière sur moi et mon travail. J’ai eu le plaisir de faire un dessin personnalisé pour accompagner l’article à l’occasion du remplacement de la croix du Pic Saint Loup qui avait été vandalisée.
- [Photoshop Image Retouching for Comedy Video](https://marsdenillustration.com/photoshop-master/): This was a super fun assigment for the Johner Institute in Konstanz for a custom produced April Fool’s Day Video. I got to convert Professor Christian Johner into a new rising star Swiss Politician. Apparently I did a good job because almost nobody recognized him.
- [Artwork for Series of Micro Learning Videos](https://marsdenillustration.com/artwork-for-series-of-micro-learning-videos/): Character Design, Backround Design, Asset Design and Illustrations for “Knowledge Nuggets” micro-learning videos for the United States Federal Acquisition Institute (FAI). Artist: Ian David MarsdenMedia: Vector Artwork in Adobe Illustrator CC More examples of explainer videos and whiteboard videos with my artwork and a description of the production process can be found HERE https://marsdenillustration.com/portfolio/whiteboard/
- [Website Design & Branding for Zürich Gym – Ian David Marsden](https://marsdenillustration.com/zurich-gym-website-design/): Website Design for Zürich Gym – Full Branding and Digital Presence I’m pleased to share one of my recent projects: the complete website and digital identity design for Zürich Gym, a premier 24/7 fitness studio located in the heart of Zürich, Switzerland. Led by European bodybuilding champion and personal trainer Frank Müller, Zürich Gym offers round-the-clock training access via biometric entry, state-of-the-art facilities, and a personal, no-nonsense atmosphere for serious fitness enthusiasts. My contribution to this project included: It was a pleasure to collaborate once again with Frank, who I previously supported with product branding and packaging for his nutritional supplement […]

## Pages

- [ESMA Summer 2026 Online Drawing Basics](https://marsdenillustration.com/esmasummer26/): ESMA Summer 2026 Online Drawing Basics Teacher: Mr. MarsdenEmail: i.marsden@ecolescreatives.com This 8-week online course is a practical summer bridge for incoming 3D Animation & VFX Master students at ESMA. You do not need to be “good at drawing” before we start. Some of you may already draw; some may feel nervous. That is fine. We will work from simple marks, shapes, objects and poses, then slowly build toward clearer drawings and a short visual sequence. The main idea is simple: drawing is a learnable visual language. Together we will practise looking, simplifying, constructing, correcting and trying again. Format The course can […]
- [Illustrateur à Montpellier, auteur de bande dessinée & dessinateur pour l’illustration narrative, les personnages et les vidéos dessinées](https://marsdenillustration.com/illustrateur-montpellier-bande-dessinee-video-dessinee/): Ian David Marsden Illustrateur à Montpellier, auteur de bande dessinée & dessinateur pour l’illustration narrative, les personnages et les vidéos dessinées Je crée des illustrations, bandes dessinées, romans graphiques, dessins d’humour, illustrations éditoriales, personnages, mascottes, étiquettes de vin illustrées, vidéos explicatives dessinées, vidéos pédagogiques illustrées et supports visuels pour entreprises, éditeurs, agences, institutions, plateformes de formation et projets culturels. Cette page présente surtout mon travail d’illustrateur, de dessinateur et d’auteur de bande dessinée. Pour les demandes locales davantage orientées graphisme, supports imprimés, communication visuelle et identité, voir aussi la page Graphiste & illustrateur à Montpellier / Claret. Je travaille directement avec […]
- [Illustrator, Cartoonist & Creative Director für handgezeichnete Erklärvideos, Business Illustration und visuelle Kommunikation](https://marsdenillustration.com/illustrator-cartoonist-erklaervideo-produktion/): Ian David Marsden Illustrator, Cartoonist & Creative Director für handgezeichnete Erklärvideos, Business Illustration und visuelle Kommunikation Ich entwickle Illustration, Cartoons, Business Comics, handgezeichnete Erklärvideos, Markenfiguren, Maskottchen, Kampagnenmotive, Editorial Illustration, Verpackungsillustration und visuelle Kommunikationslösungen für Unternehmen, Verlage, Agenturen, Institutionen, NGOs und Bildungsplattformen. Ich arbeite direkt mit Kunden auf Deutsch, Englisch und Französisch: von der ersten Idee, dem Briefing oder Skript über visuelle Entwicklung, Storyboard, Illustration und Character Design bis zu finalen Produktionsdaten für Print, Web, Präsentation oder Video. Die Arbeiten werden von mir gezeichnet, gestaltet und produziert — nicht aus Stockmaterial, Vorlagenfiguren oder KI-Bildmaterial zusammengesetzt. Mit mehr als 35 Jahren Berufserfahrung gehören […]
- [UX / UI Année 2 - Marsden](https://marsdenillustration.com/uxui2/): Vendredi 17 avril 2026 PDF presentation: Scanner Code QR pour télécharger la PDF Mr. Marsden i.marsden@ecolescreatives.com Hack’n’Plan Document PDF: https://marsdenillustration.com/wp-content/uploads/2026/04/UX-HacknPlan-Marsden.pdf
- [Handgezeichnete Erklärvideos,Whiteboard-Animation & Visuelles Lernen](https://marsdenillustration.com/handgezeichnete-erklaervideos/): Handgezeichnete Erklärvideos & Whiteboard-Animation Ich entwickle individuelle handgezeichnete Erklärvideos, Whiteboard-Animationen und visuelle Lernfilme für Unternehmen, Institutionen und Organisationen. Sie helfen dabei, komplexe Produkte, Prozesse und Themen so zu vermitteln, dass Kunden, Mitarbeitende oder Lernende schnell verstehen, worauf es ankommt – mit einer klaren, eigenständigen Bildsprache statt austauschbarer Standardanimation. Von Konzept und Skript-Support über Storyboard und Originalillustration bis zu Animation und finaler Auslieferung begleite ich die komplette visuelle Produktion persönlich. Ich arbeite direkt mit Kundinnen und Kunden in Deutsch, Englisch und Französisch. Sie benötigen noch kein fertiges Skript. Für einen ersten Austausch genügt eine kurze Beschreibung dessen, was erklärt werden soll, für […]
- [Download Professional Illustrator Portfolio (PDF) - Ian David Marsden](https://marsdenillustration.com/download-illustration-portfolio-pdf/): Download Illustration Portfolio PDF 2026 Download my updated 2026 illustration portfolio PDF in English, German or French. The portfolio is a concise two-page overview of selected work in comics, cartoons, sequential illustration, editorial illustration, educational illustration, hand-drawn explainer imagery, character design, mascot illustration, children’s book-style illustration, humour, satire and visual storytelling. It is intended for art directors, publishers, agencies, communication teams, companies and institutions who need a fast, shareable overview of my illustration work. I am an illustrator, cartoonist, comic artist, character designer and visual storyteller with more than 30 years of international professional experience. I was the first Google Doodle […]
- [Samara](https://marsdenillustration.com/samara-projet/): Page 01 – Basse Resolution – Noir et Blanc
- [Client Portfolio & Project Partners](https://marsdenillustration.com/clients-creative-partners/): Clients & Creative Partners I work with a broad range of clients: international brands, publishers, agencies, cultural organisations, public institutions, NGOs, regional businesses and smaller independent ventures. Some commissions are large and strategic, others are local, practical or highly personal, but all are approached with the same care, clarity and professional commitment. Across these collaborations, my work has included illustration, branding, graphic design and packaging, editorial visuals, books and narrative projects, business comics, signage, motion graphics, and hand-drawn explainer videos. This page gives a structured overview of the organisations, brands, publishers and collaborators I have worked with over the years across […]
- [Graphiste & Directeur Artistique à Claret : Donnez du caractère à votre image de marque](https://marsdenillustration.com/graphiste-illustrateur-montpellier-claret/): Graphiste, illustrateur & directeur artistique à Claret, Montpellier et Pic Saint-Loup Je conçois des identités visuelles, des illustrations sur mesure, du packaging, des étiquettes de vin et de boissons artisanales, des visuels événementiels ainsi que des supports de communication pour les entreprises, domaines viticoles, institutions, startups et acteurs du territoire. Basé à Claret, j’interviens régulièrement à Montpellier, dans le Pic Saint-Loup et plus largement en Occitanie. Mon approche associe direction artistique, design graphique et illustration professionnelle pour créer des visuels cohérents, distinctifs et bien préparés pour leurs usages réels. Chaque projet est réalisé en interne, sans sous-traitance, avec des livrables prêts à l’impression et adaptés aux usages numériques. […]
- [Graphic Recording für Konferenzen, Workshops & Events](https://marsdenillustration.com/live-zeichner-graphic-recording/): Graphic Recording für Konferenzen, Workshops & Events To the English page Ich biete Graphic Recording, Live-Zeichnen, Konferenzillustration und Remote Graphic Recording für Konferenzen, Workshops, Tagungen, Leadership-Meetings, Webinare und hybride Veranstaltungen an. Während Vorträge, Gespräche und Diskussionen stattfinden, höre ich aufmerksam zu und übersetze die wichtigsten Aussagen, Zusammenhänge und Erkenntnisse in Echtzeit in klare, handgezeichnete Visualisierungen. Diese können live auf eine Leinwand oder LED-Wand übertragen, vor Ort auf Papier oder Boards entwickelt oder bei Online-Veranstaltungen direkt aus meinem Studio zugeschaltet werden. Das Ergebnis ist nicht nur eine attraktive Begleitung des Programms. Ein gutes visuelles Protokoll hilft den Teilnehmenden, komplexe Inhalte schneller zu […]
- [Live Graphic Recording for Conferences, Workshops & Events](https://marsdenillustration.com/live-illustration-graphic-recording/): Live Graphic Recording for Conferences, Workshops & Events Zur deutschen Seite I provide live graphic recording, conference illustration, live event illustration and remote graphic recording for conferences, workshops, leadership meetings, webinars and hybrid events. Listening carefully as people speak, I translate complex discussions into clear hand-drawn visuals in real time. Whether working on site or remotely from my studio, the finished illustration helps audiences understand complex ideas more easily, remember key messages and gives organisers a valuable visual record long after the event has finished. Unlike a workshop facilitator, my role is observational. I do not guide discussions or influence the […]
- [Case Studies – Illustration & Visual Communication](https://marsdenillustration.com/case-studies-page/): The case studies below are organised by theme and sector. Each section includes a short overview and a downloadable PDF case study. Executive Training UX & Visual Learning System – Strategic Wealth Creator System | Software Engineering Training Card Deck | SaaS Platforms & UX Illustration – iShepherd | Mobility & Concept Illustration – Volkswagen | Signage & Map Illustration – Parc Le Duc | Explainer Graphics & Product Visuals – Henkel | Outreach Comics & Energy Awareness – SUSTAIN-D | Corporate Comics & HR Training – Mercedes-Benz | Workplace Mascots & Safety Illustration – Seele GmbH | Board Game Illustration & Visual […]
- [WP Statistics - Honey Pot Page for Tracking [2024-03-29 13:33:28]](https://marsdenillustration.com/wp-statistics-honey-pot-page-for-tracking-2024-03-29-133328/): Do Not Delete: Honey Pot Page for WP Statistics Tracking.
- [Working Together](https://marsdenillustration.com/working-together-illustration-process-pricing/): Working Together: Illustration Process, Pricing & Practical Info Illustration as communication, not decoration When you work with me, you are commissioning authored, hand-drawn visual work shaped for a specific purpose. Whether the project is editorial, educational, strategic, brand-led or motion-based, the aim is always the same: to communicate clearly, appropriately and with a distinct visual voice. This page explains how I work, how pricing is approached, what licensing usually involves, and what you can expect from first conversation to final delivery. How the process starts Every project begins with a conversation, not a sales routine. Some clients arrive with a complete […]
- [Terms & Conditions](https://marsdenillustration.com/terms-conditions/): Ian David MarsdenPlace de la Liberté34270 Claret, France Tel: +33 (0)6 42 49 82 11E-mail:  ian@marsdenillustration.comHomepage: https://marsdenillustration.com  Youtube: https://www.youtube.com/@MarsdenIllustrationLinkedIn: https://www.linkedin.com/in/idmarsden/ Parties The commissioning party is referred to as “The Client” or “Client” and Ian David Marsden is referred to as “The Illustrator” or “Illustrator”. 01. Payment Terms 50% before commencement of project and 50% upon delivery of the finished artwork. Final payment is always due on delivery of the final artwork. The Illustrator will deliver low resolution JPEGs of the artwork or low resolution videos on completion for Client’s final approval. Once final payment has cleared in the Illustrator’s account, the Illustrator will e-mail a link […]
- [Wacom Featured Artist – Ian David Marsden](https://marsdenillustration.com/wacom-featured-artist/): For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF. Wacom feature and video series Wacom presented my work through an official artist feature and a structured series of tutorial and process videos. These focused on practical aspects of professional drawing: sketch development, cartoon line work, digital painting, character construction, sequential thinking and hand-drawn visual communication. The material reflects the way I actually work in the studio. It is grounded in drawing as a professional craft: building images through observation, timing, line, rhythm, colour and composition, then taking them through to finished artwork for print, screen or […]
- [Book Illustration by Ian David Marsden](https://marsdenillustration.com/book-illustration/): For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF. Selected book projects The projects below show different sides of my book-related work: graphic biography, children’s publishing, illustrated nonfiction, cartoon collections and anthology contributions. Together they reflect a practice that moves between humour, observation, character-led storytelling and structured visual explanation. How I approach book illustration Book illustration requires more than individual images. It depends on consistency, character continuity, page-to-page rhythm and a strong understanding of how images behave alongside text. I work with authors, editors and publishers to develop visuals that support the structure of the manuscript […]
- [Comics & Sequential Illustration](https://marsdenillustration.com/business-comics-sequential-illustration/): For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF. How I work with comics and sequential storytelling Editorial cartooning and comic strips I have drawn editorial cartoons, newspaper comics and comic strips for many years, including work for magazines, newspapers and syndicated contexts. This side of my practice is rooted in timing, observation, character and economy: saying something clearly in very little space. That experience continues to shape everything else I do in sequential work. It helps when a client needs images that explain quickly, land clearly and hold attention without becoming overcomplicated. Graphic novels and […]
- [Logo Design & Brand Mascots: Iconic Identities for Every Scale](https://marsdenillustration.com/logo-design-mascot-design/): Logo Design & Mascot Design I design custom logos, brand mascots and character-based visual identities for companies, associations, NGOs, institutions, events and independent businesses. Some projects are large and public-facing. Others are smaller, local and highly practical. In each case, the aim is the same: to create an identity that is clear, memorable and genuinely useful. This can involve a standalone logo, a custom mascot, or a broader visual identity system combining character, typography, colour and supporting assets for print, signage, merchandise, editorial use, presentations and digital platforms. Everything is created specifically for the brief — no templates, no stock artwork, […]
- [Original Google Doodle Artist – Ian David Marsden](https://marsdenillustration.com/ian-david-marsden-google-doodles/): Press coverage: The Week | Wall Street Journal Ian David Marsden — First Google Doodle Artist In 2000, I became the first official Google Doodle artist. For the initial phase of the programme, from 2000 into 2001, I was the only Google Doodle artist, creating the illustrated homepage variations that helped define what Google Doodles would become. These early pieces were created at a time when Google’s homepage was still extremely minimal: a white page, a search box, and very little else. The Doodles introduced illustration, humour, seasonal events and short visual narratives directly into that space. What began as a […]
- [La Toya Jackson – Visual Branding & Creative Direction](https://marsdenillustration.com/latoya-jackson-creative-direction-branding-design/): Project context Before this period, I had already worked across illustration, character design, branding and international visual communication, including the early Google Doodles, large-scale mascot systems, editorial illustration and cross-media design. That background led to further work in the US entertainment sector, including my collaboration with Jeffré Phillips and Ja-Tail Enterprises LLC in Beverly Hills. Within that setting, I produced a broad range of visual material connected with La Toya Jackson. The work included creative direction, graphic design, branding, illustration, website design and production, and print-ready artwork for promotional and music-related material. Scope of work Website design and digital art direction […]
- [RITZENHOFF Designer Collection – Ian David Marsden](https://marsdenillustration.com/ritzenhoff-by-marsden/): RITZENHOFF Designer Collection | Ian David Marsden Between 2013 and 2018, I created a series of original designs for the RITZENHOFF Designer Collection, as part of the official RITZENHOFF Designer Family. These projects combined illustration, graphic design, product design and character-based visual storytelling across collectible glassware, ceramics and gift objects. This page is a curated archive of my RITZENHOFF work. The products shown here are no longer in current production and are generally no longer available through official retail channels, but they can still sometimes be found through collectors, resale searches and image searches. I have kept the original product names, […]
- [Welcome to My Sketchbook](https://marsdenillustration.com/ian-david-marsden-sketchbook/): A place for loose lines and strange company This gallery includes animals, faces, invented characters, visual jokes, sketchbook scenes, small absurdities and occasional detours into the surreal. Some drawings were made quickly. Some sat around for a while before they found their final form. All of them belong to the part of drawing that happens before categories, briefs or neat explanations. There are things here that would never fit comfortably on a service page, and that is precisely why this section exists. It is a place for side roads, visual play, and the kinds of images that appear when the hand […]
- [Editorial Illustration & Educational Visuals](https://marsdenillustration.com/editorial-educational-illustration/): For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF. Professional affiliations and publication platforms Cartooning for Peace I am a member of Cartooning for Peace, an international network of editorial cartoonists who use drawing and humour to promote dialogue, tolerance and freedom of expression. Founded in 2006 by Plantu and Kofi Annan at the United Nations, the association supports freedom of the press, intercultural dialogue and the visibility of cartoonists whose work engages with democratic values and human rights. Visit my page on Cartooning for Peace Cartoon Movement As a contributing cartoonist for Cartoon Movement, I […]
- [Creative Direction and Graphic Design – Visual Identity, Packaging, and Brand Expression](https://marsdenillustration.com/graphic-design-creative-direction/): What this work usually includes Graphic design and creative direction can cover very different kinds of assignments, but most of my projects fall into a few recurring categories. In each case, the goal is not just to make something attractive, but to build a visual solution that works in the real world and holds together across formats. I often work on projects that sit between categories: for example, an illustrated wine label that also needs a winery logo, a coherent range structure and production-ready packaging files, or a mascot-based campaign that requires packaging, signage and presentation graphics to feel part of […]
- [Advertising & Business Illustraton, Visual Storytelling](https://marsdenillustration.com/business-illustration-campaign-visuals/): For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF. Typical applications These projects typically sit between advertising illustration, commercial illustration, campaign design, brand storytelling and strategic visual communication. Some projects need a single image with strong impact. Others require a broader illustration system that works across multiple formats and touchpoints. Campaign Illustration Custom illustration for advertising campaigns, launches and brand communication across print, outdoor, digital and editorial placements. Packaging & Product Illustration Illustration-driven packaging, labels and product visuals for wine, consumer goods, supplements, retail and premium ranges. Brand Characters & Visual Assets Distinctive character design, mascots […]
- [Portfolio](https://marsdenillustration.com/portfolio-2020/): SELECT PORTFOLIO CATEGORY BELOW click on the gallery image of your choice
- [Datenschutzerklaerung](https://marsdenillustration.com/datenschutzerklaerung/): Privacy Policy / Datenschutzerklärung https://marsdenillustration.com/PDF/Datenschutz-Marsden-s.pdf Valid from: May 2025 This bilingual privacy policy (English / Deutsch) applies to the website marsdenillustration.com, owned and operated by Ian David Marsden, freelance Creative Director and Illustrator based in Claret, France. The purpose of this statement is to inform you, as a user of this site, about the scope, nature, and purpose of the collection and use of personal data in accordance with applicable data protection regulations (GDPR, BDSG, TMG, DSGVO). ⸻ 1. Responsibility / Verantwortliche Stelle EN: Owner & Operator: Ian David Marsden 1 Place de la Liberté, 34270 Claret, France Email: contact@marsdenillustration.com DE: […]
- [Hand-Drawn Explainer Videos, Whiteboard Animation & Illustrated Learning](https://marsdenillustration.com/hand-drawn-explainer-videos/): Hand-Drawn Explainer Videos & Whiteboard Animation I create custom hand-drawn explainer videos, whiteboard animation and illustrated learning films for organisations that need to communicate products, processes and complex ideas clearly. Every production is built around original illustration created specifically for the project—never stock characters, template libraries or AI-generated imagery. I work directly with clients from concept and script support through storyboarding, illustration, animation and final delivery, in English, French and German. You don’t need a finished script to get started. For an initial conversation, a short description of what needs to be explained, who the film is for and where it […]
- [Freelance Illustrator, Creative Director & Hand-Drawn Explainer Video Producer](https://marsdenillustration.com/): Ian David Marsden Freelance Illustrator, Creative Director & Hand-Drawn Explainer Video Producer I create custom illustration, hand-drawn explainer videos, whiteboard animation, visual storytelling, brand characters, campaign artwork, editorial illustration and graphic design for companies, publishers, agencies, NGOs, institutions and teaching platforms. Based near Montpellier in the south of France and working internationally in English, French and German, I work directly with clients from concept, script interpretation and visual development through final artwork, animation, production files and delivery. The work is drawn, designed and produced by me — not assembled from stock libraries, template characters or AI-generated imagery. With more than 35 […]
- [Blog](https://marsdenillustration.com/blog/)
- [Ian David Marsden – Illustrator & Art Director for Editorial, Branding & Motion](https://marsdenillustration.com/ian-david-marsden/): What I help clients with My role often sits at the intersection of strategy, design and image-making: helping clients define what needs to be communicated, then building the right visual form for it — whether that means a brand system, an illustrated campaign, a mascot, an explainer sequence or a coherent set of communication assets. Software & production pipeline I work across a professional production pipeline that combines illustration, vector design, editorial formatting, branding, motion graphics, comics production and print preparation. My core tools include Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Clip Studio Paint EX and Procreate, supported by […]

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