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Professional Case Studies (PDF)

Illustration Case Studies – Behind the Scenes

PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces, maps, product visuals, and comic-style storytelling. To make the process more transparent for potential clients, I’ve created a curated selection of downloadable PDF case studies — all accessible in one place.

Each case study walks you through the complete journey: from concept and early sketches, to final artwork prepared for specific use cases (RGB, CMYK, vector), all created by hand and delivered with transparent licensing and usage terms.

These projects show how I work closely with clients — remotely or in hybrid setups — across industry sectors. They reflect not only style, but structure, communication, and an efficient production pipeline grounded in decades of experience.

Selected Projects (with PDF Links):

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Marsden Illustration