Blog Archives

Creating the Artwork for the Mercedes-Benz Employee Manual

Mercedes-Benz Mitarbeiterknigge Cover
Vector illustration for corporate training manual cover. Features branded character design, dealership architecture, and team interaction. Created in Adobe Illustrator as part of a visual identity system for internal communication and brand-aligned employee onboarding.


 Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication

As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally as the “Mitarbeiterknigge.”

Politeness and Conduct
Illustration supporting respectful conduct in shared workspaces. Visual storytelling highlights awareness of others, tone of voice, and personal presentation.

Commissioned by the respected communications agency Sieber & Wolf, and developed in close collaboration with Mercedes-Benz, this project brought together high standards of brand integrity, creativity, and storytelling.

(“Knigge,” named after the 18th-century German philosopher Adolph Freiherr von Knigge, has become shorthand in German-speaking countries for etiquette, courtesy, and professional conduct.)

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Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

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Marsden Illustration