Blog Archives

10 Jun '25

Creating the Artwork for the Mercedes-Benz Employee Manual

10/06/2025 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel
Mercedes-Benz Mitarbeiterknigge Cover Vector illustration for corporate training manual cover. Features branded character design, dealership architecture, and team interaction. Created in Adobe Illustrator as part of a visual identity system for internal communication and brand-aligned employee onboarding.


 Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication

As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally as the “Mitarbeiterknigge.”

Politeness and Conduct Illustration supporting respectful conduct in shared workspaces. Visual storytelling highlights awareness of others, tone of voice, and personal presentation.

Commissioned by the respected communications agency Sieber & Wolf, and developed in close collaboration with Mercedes-Benz, this project brought together high standards of brand integrity, creativity, and storytelling.

(“Knigge,” named after the 18th-century German philosopher Adolph Freiherr von Knigge, has become shorthand in German-speaking countries for etiquette, courtesy, and professional conduct.)

Read more →
Friars club New York City website animation
22 Oct '22

Friars Club NYC – Animated Website Intro

22/10/2022 | Comments: 0 | Posted by: idmarsden | In: animated card, Animated GIF, animated greeting cards, animated marketing video, animation, animator, business comics, Business Illustration, caricature, caricature GIF, cartoon GIF, Cartoonist, Character Design, comics, Illustration, vector comics

Short intro animation created specifically for the Friars Club, New York City.

Several monk friar characters were created for animated GIFs and icons for the website
including Jackie Gleason playing pool and this little friar for the animation.

All artwork was created in Adobe Illustrator as vector art and then animated in Adobe Flash.

Client: Friars Club, Date: 2008, Artist: Ian David Marsden – www.marsdenillustration.com

Caricatures of Friars Club Officials opening red curtain – Animated Cartoon GIF
Read more →
Marsden Illustration