Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces, […]
Designing “Smoony” — Official Mascot of the FIS Alpine World Ski Championships 2003 in St. Moritz Download Case Study (PDF)http://marsdenillustration.com/PDF/casestudy-Smoony-marsden.pdf In 2002, I was commissioned by the organizing committee of the FIS Alpine World Ski Championships in St. Moritz to create the official mascot for the 2003 event — one
Designing the Official Mascot for the FIS Alpine World Ski Championships in St. Moritz Read Post »
Visual Storytelling That Engages – From Print Campaigns to Animated Explainers Comic strips and custom mascots are timeless and effective storytelling tools for businesses seeking authentic audience engagement. From global brands to regional campaigns, illustrated visuals transcend language barriers and age groups, delivering universal, memorable messages through character-driven storytelling. Comic
Mascots and Comic Art – Powerful Tools for Global Brand Communication Read Post »
Character Design & Brand Mascots by Ian David Marsden As a professional character designer and illustrator with over 20 years of experience, I specialize in crafting custom mascots and brand ambassadors that resonate with audiences across sectors. My clients range from global tech companies like Google to public organizations like
