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PDF icon with illustrated case studies by Ian David Marsden, showcasing professional illustration and visual storytelling work

Professional Case Studies (PDF)

Case Studies – Illustration & Visual Communication Over the years, I’ve had the opportunity to collaborate with clients across France, Germany, Switzerland, the UK and the United States and beyond on a wide range of illustration projects — from editorial and advertising illustration to logo and mascot design, UX interfaces,

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Creating the Artwork for the Mercedes-Benz Employee Manual

 Illustration Case Study: Mercedes-Benz Employee Manual — A Milestone in Visual Communication As an illustrator and concept designer with over 30 years of international experience, I’ve had the privilege of working on many high-level and creatively rewarding assignments. Among the most meaningful: the illustrated Mercedes-Benz Employee Conduct Manual, known internally

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Screenshot of Ian David Marsden’s LinkedIn profile header, featuring a professional portrait, background illustration with spotlight and film imagery, and role descriptions in illustration, character design, branding, and motion storytelling.

Let’s connect on Linkedin

LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling LinkedIn Profile Now Fully Updated — 75+ Projects Across Illustration, Branding, UX/UI, Animation & Visual Storytelling My professional LinkedIn profile is now fully updated and includes over 75 detailed entries spanning two decades of

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“I Speak English” — Paris 2024 Hospitality Campaign: Logo, Mascot & Free Badge Design

“I Speak English” — Visual Identity & Illustration for Paris 2024 Hospitality Campaign Download the free illustrated badge (PDF) As a freelance illustrator based in France, I was invited to develop the full visual identity for “I Speak English” — a hospitality campaign launched ahead of the Paris 2024 Olympics

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