Swiss Client Project · Branding · Website Design · Digital Identity
Zürich Gym — Branding, Website Design & Digital Identity
A complete visual and digital presence for Zürich Gym in Switzerland, combining brand identity, custom WordPress design, responsive layouts, image production and promotional graphics.
The project was developed for Frank Müller and extended an earlier collaboration on branding and packaging for his FMHS — Frank Müller Health Support product line.
The Project
Building a complete digital presence for Zürich Gym
Zürich Gym is a 24/7 fitness studio in Zürich, Switzerland, led by bodybuilding champion and personal trainer Frank Müller.
The commission covered more than the construction of a website. The gym needed a consistent visual presence that could carry its identity across the website, photography, graphics and promotional material.
My role combined brand identity refinement, WordPress website development, UI and responsive visual design, Photoshop-based image production and the creation of supporting web graphics.
Project Scope
Brand identity, website and digital production
- Logo design and brand identity refinement
- Custom WordPress website development
- UI layout and responsive visual design
- Photoshop image editing and color correction
- Web graphics and promotional banners
Website Design
Carrying the identity into the website
The website was treated as an extension of the Zürich Gym identity rather than as a separate design layer. Photography, typography, page layouts and branded graphics were developed to work together across the site.
The work included the visual treatment of Frank Müller’s presence on the site as well as the information and editorial areas needed to communicate the gym, its training environment and its services.
Earlier Collaboration
Frank Müller Health Support
The Zürich Gym project continued an earlier collaboration with Frank Müller. I had previously worked on product branding and packaging for his nutritional supplement line, FMHS — Frank Müller Health Support.
That existing relationship provided useful visual continuity when the work expanded from product branding into the broader identity and digital presence of Zürich Gym.
Related work
Graphic Design & Creative Direction · Logo & Mascot Design · Commissioned Illustration · Case Studies
Branding and digital design for your business
I work directly with businesses on visual identity, illustration, graphic design and creative direction, from the initial visual concept through to finished applications for digital and print.
