Blog Archives

My Updated LinkedIn and What I Do

This image features the redesigned LinkedIn profile banner of Ian David Marsden, a Swiss illustrator and creative director based in France. It combines a professional portrait with an illustrated Parisian jazz scene and a vintage film spotlight. Text highlights Ian’s specializations in editorial illustration, mascots, character design, branding, UX/UI, and storytelling for international clients.

My Updated LinkedIn and What I Do

Refreshed, Reconnected, and Rediscovered

In between recent creative projects, I finally gave some much-needed attention to a corner of my digital presence that I’d neglected for years—my LinkedIn profile.

I’ve had it for over two decades, but it remained almost willfully minimalistic. Sparse. Mysterious, perhaps. It certainly didn’t reflect the breadth of my work, or the clients and collaborators I’ve been fortunate to partner with over the years. I’m happy to share that it’s now fully updated—with a professional new header, an accurate timeline, and over 40 detailed project entries complete with media and visuals.

What You’ll See There Now

The header alone already gives you a strong sense of what I do:

“Illustrator & Creative Director | Cartoons, Mascots, Business Comics & Character Design | Branding, UX/UI, Storytelling & Motion | Available Worldwide”

Below that, you’ll find a growing library of case studies, media files, and a concise look into the work that clients trust me with—from Switzerland to Germany to France, and beyond.

This project sample showcases Ian David Marsden’s creative contribution to the French brand IN TALENT WE TRUST, including a visual identity refresh and original illustrations such as a reinterpretation of the Uncle Sam poster. Media includes hand-drawn concept art, vector graphics, and a YouTube animation demonstrating the transformation from sketch to final product.

Based in France – Working Globally

My name is Ian David Marsden, and I’m a Swiss illustrator, character designer, and creative director. I’m currently based in Claret, near Montpellier, in the beautiful Pic Saint Loup region of southern France. This is where my fully equipped studio is located, and where most of my visual and storytelling work is conceptualized and produced.

While my location is France, my clients are international. I’m perfectly bilingual in English and German, and I also work with a full business-level proficiency in French. Whether it’s a wine label for a domaine in the Languedoc, a mascot for a startup in Berlin, or an editorial illustration for a Swiss publisher, I bring cross-cultural awareness, professional fluency, and artistic clarity to each project.

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Concept Drawings: Volkswagen Sedric

Creating Concept Drawings for the Volkswagen Sedric Concept Car Presentation at CEBIT 2018 *

As an illustrator, I encounter various projects, each offering distinct challenges and creative opportunities. One particular project that holds a significant place among my favortes is the creation of concept drawings for the Volkswagen Sedric Concept Car presentation at CEBIT 2018. These drawings aimed to convey a compelling narrative, capturing the essence of this innovative concept car in a visually engaging manner. Familiar with the unpredictable nature of creative projects, I embraced the challenge when the assignment came on short notice. Time constraints were no obstacle for me, as I thrive in such situations, drawing upon experience and adaptability to deliver results swiftly and effectively.

The Volkswagen Sedric self-driving concept car is a pioneering innovation in the automotive world, representing a glimpse into the future of mobility. Designed with a focus on autonomous driving technology, the Sedric Concept Car aims to redefine the way we perceive transportation. This revolutionary vehicle embodies Volkswagen’s commitment to innovation, sustainable transportation, and cutting-edge design. With its sleek, futuristic appearance and state-of-the-art autonomous capabilities, the Sedric Concept Car is not just an automobile; it’s a visionary step towards a new era of transportation that prioritizes safety, convenience, and environmental sustainability.

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Marsden Illustration