Selected Projects
Case Studies
Selected projects showing how illustration, design, narrative and visual systems have been used to solve specific communication problems.
The work ranges from executive learning and software training to SaaS interfaces, mobility concepts, environmental graphics, packaging, corporate comics, safety communication, board games and international event branding. Each project began with a different brief; the common thread is the need to make information clearer, more usable or more memorable.
Featured Case Studies
Five Projects, Five Different Problems
These projects give the clearest sense of the range of the practice: complex information systems, brand and packaging systems, technical learning, corporate narrative and large-scale character branding.
Executive Learning · UX · Information Design
Strategic Wealth Creator System™
Client: Executive Learning Systems, Inc.
Role: Creative Director · Illustrator · Visual Systems Designer · Information Designer · UI/UX Concept Designer
An integrated visual and interface system designed to turn complex business strategy into a navigable executive-learning environment. The project combined identity design, information architecture, instructional illustration, diagrams and a simulated handheld interface.
Project scope & deliverables
- Hexagonal identity system and modular visual architecture across six strategic domains
- Simulated handheld UX interface for executive learning and diagnostic navigation
- Instructional illustration, infographics and visual metaphors for strategic content
- Analytical graphics and matrices redesigned for clarity and usability
- Scalable assets prepared for print and digital learning formats
Creative Direction · Brand Identity · Packaging
Sanafort AG — Creative Direction, Brand & Packaging
Client: Sanafort AG, Switzerland · 2014–2018
Role: Creative Director · Illustrator · Brand Identity & Packaging Designer · Visual Systems Designer · Motion Graphics Designer
A four-year creative direction and visual-system project for a Swiss health and wellness company. The work connected corporate identity, packaging, production artwork, catalogs, product literature, campaigns, web communication and multilingual explainer films in one recognizable visual language.
Project scope & deliverables
- Brand identity, wordmark, supporting visual system and customer-guarantee seal
- Packaging architecture across vitamins, minerals and health products, with a controlled color system for the range
- Print-ready folding-box dielines, production artwork, 3D packaging mockups and product presentation images
- Catalogs, flyers, product literature, information design, campaigns and responsive web communication
- Six illustrated explainer films for Hawlik products in German, French and English
Technical Education · Illustration · Product Design
Software Engineering Essentials Deck
Client: Audiger EURL, France · 2025
Role: Visual System Designer · Illustrator · Creative Direction
A 59-card training system created to make software engineering principles easier to navigate, remember and discuss. The work combines character anchors, technical iconography, information hierarchy, packaging and a coherent visual taxonomy.
Project scope & deliverables
- Four-part visual taxonomy using color coding, character anchors and navigational icon tags
- 59 illustrations developed for clarity, readability and scalable reproduction
- Product identity including packaging, icon system and typography / color guidance
- Layered Illustrator files, press-ready PDFs, SVG assets and dielines
- Original character design and vector iconography for technical learning
Corporate Communication · Comics · Training
Mercedes-Benz — Business mit Stil
Client: Mercedes-Benz via Sieber & Wolf, Stuttgart
Role: Illustrator · Visual Storyteller · Character Designer
A corporate comic developed for employee onboarding and internal communication. More than 120 vector-based panels translated etiquette, workplace conduct and customer interaction into an approachable visual handbook for multilingual training.
Project scope & deliverables
- Vector comic panels illustrating HR policy and workplace etiquette
- Characters, uniforms and scenarios tailored to the Mercedes-Benz environment
- Artwork structured for international training and internal distribution
- Production-ready files for print and digital formats
Event Branding · Character Design · Licensing
FIS Alpine World Ski Championships — “Smoony”
Client: FIS Alpine Ski World Championship Committee, St. Moritz
Role: Art Director · Illustrator · Character Designer
Professional development of the official mascot for the 2003 championships. Beginning with a winning school competition sketch, “Smoony” was refined into a scalable character system for signage, merchandise, costume production, digital media and event promotion.
Project scope & deliverables
- Mascot development from children’s sketch to refined professional vector design
- Orthographic views and expressions for merchandise, costume and licensing
- Brand-aligned artwork for banners, signage and promotional applications
- Scalable production package and mascot usage assets
Additional Work
More Case Studies
Further examples across software, mobility, environmental graphics, packaging communication, public outreach, workplace safety and illustrated product design.
SaaS · UX · Brand System
iShepherd AG — Compliance UX Visual System
Role: Visual System Designer · Illustrator · Creative Direction
A scalable visual language for TRM360, combining brand illustration, interface icons, diagrams and a mascot character for onboarding, presentations and product communication.
Project details
- Custom mascot character for platform communication
- UX icon sets developed for interface concepts
- Pitch graphics and onboarding walkthrough visuals
- Scalable vector assets for product and communications use
Mobility · Storyboards · Concept Art
Volkswagen SEDRIC — Autonomous Mobility Concept Art
Client: CMV Cross Media Verlag, Hamburg
Role: Illustrator · Concept Artist · Storyboard Visualizer
Concept illustrations developed from script and rough storyboards for Volkswagen’s SEDRIC presentation at CEBIT, delivered as high-resolution panels for stage, presentation and press use.
Project details
- Storyboard-led artwork supporting the launch narrative
- Scene panels for arrival, unveiling and technology messaging
- Artwork adapted for stage, presentation and print use
- Line-and-wash style tailored to concept storytelling
Environmental Graphics · Map · Signage
Parc Le Duc — Illustrated Map & Wayfinding
Role: Illustrator · Environmental Designer · Visual Communicator
A complete orientation system developed from architectural plans for a holiday park near Pic Saint-Loup, combining a detailed illustrated map, custom icons and multilingual-ready signage.
Project details
- Custom icon system for amenities and services
- Site layout showing paths, plots and landscape zones
- Multilingual-ready communication for international visitors
- Vector artwork for signage, posters and digital use
Packaging · Product Communication · Diagrams
Henkel — Product & Explainer Graphics
Client: Henkel via Rock Brasiliano, Hamburg
Role: Illustrator · Instructional Designer · Visual Communicator
Vector product visuals and cutaway diagrams for cleaning and hygiene products, developed for packaging, instruction leaflets, point-of-sale material and multilingual communication.
Project details
- Cutaway diagrams explaining use and product benefits
- Custom iconography for packaging, leaflets and POS material
- Adapted illustrations for regional print and packaging use
- Layered vector artwork designed for localization and scaling
Public Outreach · Comics · Sustainability
SUSTAIN-D — Wordless Energy Awareness Comics
Role: Illustrator · Character Designer · Visual Storyteller
Silent two-panel comics communicating energy-conscious behavior in multilingual social housing environments without relying on written language.
Project details
- Two-panel comics for signage, handouts and shared public spaces
- Character design for Foxy and Major Domo
- Wordless narrative for accessibility across languages and literacy levels
- Vector artwork adapted to print and environmental display
Safety Communication · Mascot Design
Seele GmbH — “Oskar” Safety Mascot
Role: Illustrator · Character Designer · Visual Communicator
A recognizable safety character for signage, factory environments and multilingual training materials within a specialist architectural façade company.
Project details
- Original mascot tailored to industrial safety communication
- Vector artwork used across posters, signs and training slides
- Custom props and uniforms reflecting workplace conditions
- Multilingual-ready visuals for a diverse workforce
Board Game · Illustration · Art Direction
Pillage autour du Pic — Illustrated Board Game
Role: Art Director · Illustrator · Game Designer
Complete visual development for a fantasy board game inspired by the Pic Saint-Loup region, including characters, map artwork, cards, icons, packaging and print-production files.
Project details
- Character and map design with hand-inked linework
- Cards, icons, event markers and rulebook artwork
- Box packaging, logo typography and layout design
- Full print-ready production files prepared for manufacture
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Clients Across Different Contexts
These case studies represent only part of the client history. The wider client page includes international companies, publishers, agencies, institutions, cultural organizations, NGOs and regional businesses.
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