Blog Archives

10 Sep '24

Creating the Artwork for the Mercedes-Benz Employee Manual

10/09/2024 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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22 Mar '23

Erklärvideo Schweiz – Part 2 LAP Learning Video

22/03/2023 | Comments: 0 | Posted by: idmarsden | In: animated marketing video, Cartoon, cartoon animation, Erklaervideo, Erklärvideo, Erklärvideo Deutschland, Erklärvideo Schweiz, explainer video, explainervideos schweiz, Freelance Illustrator, Illustration, Illustrator, Illustrator Deutschland, Illustrator Schweiz, LAP vorbereitung, Learning Video, Lehrabschlussprüfung, Schweizer Cartoonist, scribing video, swiss cartoonist, swiss illustrator, Video, video explicative, videos explicatives, viral cartoon, viral video, Whiteboard Video, YouTube Video

Part 2 in a series of fun and inviting presentation videos for Learning Nuggets for the Swiss Lehrabschlussprüfung (LAP) Vorbereitung training course. Success and a good grade for the LAP test are ensured.

Next Generation Learning: Hand-Drawn Explainer Video

See Part 1 here: https://marsdenillustration.com/learning-videos01/

Next-Generation Learning and #BYOD (bring your own devices) prepares you for all phases of this important milestone for your career in Switzerland.

Evolving drawings, llustrations and caricatures invite you to find out more about this outstanding training program in a series of short explainer videos illustrated by Ian David Marsden – marsdenillustration.com .

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27 Jan '23

Next Generation Learning Presentation Video

27/01/2023 | Comments: 0 | Posted by: idmarsden | In: animated marketing video, animation, cartoon animation, comiczeichner deutschland, Erklaervideo, Erklärvideo, explainer video, explainervideos schweiz, Illustration, Illustration Deutschland, Illustrator Deutschland, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, scribing video, swiss cartoonist, swiss illustrator, video explicative, videos explicatives, Whiteboard Animation, whiteboard schweiz, Whiteboard Video, YouTube Video

A series of presentation videos for an excellent training course to assist students in completing and scoring high on their LAP test. Next-Generation Learning and #BYOD (bring your own devices) prepares you for all phases of this challenging test. A modern, step-by-step teaching approach covering every chapter of what you have learned over the years. The course gives you all the tools to ace the test.

Fun, light-hearted illustrations and caricatures lead you through the video and explain what you can look forward to in this training course.

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Marsden Illustration