Logo & Mascot Design by Ian David Marsden — Creative Direction and Visual Identity
As a Creative Director, Designer, and Illustrator with over two decades of international experience, I specialize in visual brand storytelling — helping companies, agencies, and entrepreneurs express their identities through custom mascots, vector logos, crests, and packaging-ready design systems.
From early collaborations with Google to official mascots for global sporting events, I’ve created scalable, recognizable brand assets for clients in tech, beverage, entertainment, luxury, education, and wellness. Whether you’re launching a new label, evolving a legacy brand, or adding personality to your product line, I provide end-to-end visual direction — from concept sketches to prepress-ready vector artwork.
Services Offered
- Logo Design: Wordmarks, vector logos, icons, crests, product marks
- Mascot & Character Branding: Custom brand ambassadors, illustrations for packaging, POS, and animation
- Crest Design & Emblem Systems: Personal, event, and corporate heraldry for brands, clubs, and institutions
- Label & Packaging Graphics: Illustrated wine labels, spirits packaging, cosmetic and supplement design
- Illustration-Integrated Branding: Where design meets character storytelling
Explore the full portfolio here:
→ Logo & Mascot Design Page
→ Creative Direction & Graphic Design
Selected Projects & Clients
- First Google Doodles – Illustrated for Google, including the Sydney 2000 Olympics mascot (Kangaroodle)
- Official mascot design for the FIS Alpine Ski World Championship (St. Moritz, 2003)
- Vector character design of Joseph von Fraunhofer for the Fraunhofer Gesellschaft
- “Oscar” the mascot for Seele, used in trade and promotional events
- Full character universe for the Swiss Expo.02 World Fair
- Personal crest and emblem design for La Toya Jackson
Let’s Collaborate
Whether you’re building a new product line, refreshing a label, or adding character to your brand, I offer creative solutions that connect emotionally and perform visually. I speak both the language of storytelling and the language of print production — delivering not just creative concepts but technically accurate, press-ready assets.
Contact Ian David Marsden for inquiries, proposals, or commission requests:
[email protected]
About Ian Marsden | Case Studies | Contact
Pour nos visiteurs français
Vous cherchez un graphiste ou un directeur artistique en France ? Découvrez mes services de direction artistique, packaging, création de mascottes et illustration personnalisée.
→ Voir la version française ici
© 2025 Ian David Marsden — All rights reserved. Artwork shown under self‑promotional terms and conditions.
