Explainer Video Full Pipeline, One Creator: The Studio Model That Works

When I was approached by the UK charity 52 Lives to visualize the science of kindness for their School of Kindness initiative, I saw an opportunity not just to animate — but to translate. The challenge wasn’t style or software. It was how to make children feel what neuroscience tells us: that empathy and compassion have a tangible, biological impact.

This project is a good example of something I do regularly for clients: provide the entire visual storytelling pipeline — script, characters, animation, and modular assets — all from one source. No hand-offs, no friction, just clear, consistent creative execution from start to finish.

The Science of Kindness

Creative Continuity: A Vanishing Luxury

In a typical agency workflow, five (or fifty?) different people might touch your project before it’s done: writers, illustrators, storyboard artists, animators, and producers. What’s gained in manpower is often lost in coherence. Ideas drift. Jokes fall flat. Visuals look stitched together. The sheer size of the production makes it cumbersome — and bloated (and expensive).

I offer something simpler: a single creative partner guiding the entire process — from first pencil sketch to final frame. That means no friction between concept and execution, no dilution of tone, no loss of intention. I’m the one-man Swiss Army knife: your in-house graphics and animation team, self-contained in my studio.

Caveman child and sabre-tooth tiger in dopamine explainer by Ian David Marsden
Visualizing dopamine in action — prehistoric storytelling for empathy education.

The Science of Kindness: A Case Study

On this project, I handled everything: script-to-shooting script conversion, character design, storyboards, final HD illustrations, timelapse video, static assets for print and social, and the complete 4K animation. The character of Sam — their world, gestures, and even hand-lettered titles — was shaped with empathy and precision, not handed off or filtered through departments.

Of course, this work is collaborative. We had revision rounds, clear feedback loops, and moments like: “We were thinking that adding a sabre-tooth tiger to the caveman scene might add a sense of danger and urgency for the children watching.” My response: “Absolutely. That scene needs a sabre-tooth tiger. It’s embarrassing that I didn’t suggest it myself.”

Because when you’re visualizing something as delicate as oxytocin, or explaining a “helper’s high” to a child, sincerity matters. And sincerity can’t be outsourced.

Diverse people around Earth connected by hearts in animated kindness video
Animated empathy — kindness visualized on a global scale.

More Than a Video: A Toolkit for Storytelling

I don’t just deliver a video — I give clients a rich visual system they can reuse across platforms. Assets from my explainer videos can be used for:

  • Classroom posters
  • Social media graphics
  • Teaching slides
  • Print materials

This modularity gives my clients flexibility — and longevity. It turns one deliverable into a campaign toolkit.

Smiling child with oxytocin visual effects around heart and brain
Oxytocin, heart, and brain — visual language for emotional science.

Explore Related Work

Why Working With One Key Creative Matters in 2026

Today, speed and authenticity aren’t optional. More and more, clients want work that’s human-made, hand-drawn, and clearly not AI-generated slop — but still highly professional, consistent, and emotionally intelligent. Without the overhead of agencies.

That’s what I offer: strategic thinking, decades of experience as a published illustrator, cartoonist, graphic novelist, and children’s book author, combined with senior-level execution and a fully-equipped studio. Old-school craftsmanship meets modern production — all under one roof.

Let’s Talk Creativity With Intent

If you would like your message and images to feel human — I’d love to discuss how I can help you achieve this. Contact me directly at [email protected] or call +33 (0)6 42 49 82 11 for a free convivial chat.

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Marsden Creative