Illustrated Explainer Video for Graph Database Workflows – Marsden Creative Case Files
When Tom Geudens of Elephant Bird Consulting commissioned a custom illustrated explainer video for graph database modeling, I was tasked with visualizing a complex process in a clear and engaging format. The result: a narrative-driven animation that walks viewers through each project phase—from initial client briefing to implementation by the development team.
Tom, an acknowledged expert in graph databases and author at O’Reilly, wanted to communicate the collaborative process of graph database design. The explainer video illustrates the full cycle of roles: client needs, architectural planning, database administration, and developer implementation. I created custom characters and visual metaphors that support the core workflow while maintaining visual clarity and conceptual precision.
Using custom illustration and animation, I built a visual narrative that simplifies graph database concepts while maintaining a high degree of accuracy. This visual approach not only enhances comprehension for technical and non-technical audiences alike, but also strengthens the brand identity of the client.
Watch video example on YouTube below:
My visual storytelling process includes script development, storyboard design, illustration, and animation. Every asset is customized to reflect the client’s goals, team structure, and technical terminology—ensuring professional communication without oversimplification.
Contact Ian to discuss your illustrated explainer video project.
[email protected]
Why Choose Custom Explainer Videos?
A professionally illustrated explainer video helps translate technical or abstract subjects—like software architecture or data infrastructure—into a narrative that resonates. Here’s why it matters:
- Simplify Complex Concepts: Turn abstract workflows into concrete visual steps using bespoke illustrations.
- Boost Engagement: Audiences retain information far better through visual storytelling than through text alone.
- Strengthen Brand Recognition: Custom visuals tailored to your brand’s voice and style enhance professional credibility.
- Enhance Shareability: Explainer videos are among the most effective formats for LinkedIn, YouTube, and corporate training.
About the Artist
As a professional illustrator and motion designer with over 25 years of experience, I specialize in creating high-quality explainer videos, animated business presentations, workflow illustrations, and Erklärvideos for clients in Switzerland, Germany, and internationally. I work across editorial, corporate, UX, and educational sectors, combining visual clarity with engaging storytelling.
Let’s Collaborate
If your organization requires a custom explainer video, graph database visualization, or team collaboration animation, I would be glad to discuss your goals and provide a tailored proposal. Contact me at [email protected] or visit marsdenillustration.com for more examples of my work.
Explore More Work on LinkedIn
I also invite you to connect with me on LinkedIn, where you’ll find a full overview of my professional background. My LinkedIn profile includes a detailed timeline of work experience, over 75 illustrated project case studies, explainer videos, business comics, editorial illustrations, motion design reels, and visual storytelling examples—complete with media files and direct links.
