Création : Ian Marsden Illustrateur et Graphiste a Claret

Wine Label Design, Logo Design and Illustrations / Conception Etiquettes de Vin, Logo de la Domaine et Illustrations
Client: Domaine de Coursac – Domaine Les Tuileries
http://www.domainedecoursac.fr
Design: Ian David Marsden
www.marsdenillustration.com

Wine Label Design – Domaine Les Tuileries – Cabernet Sauvignon

Domaine Les Tuileries – Illustrated Wine Label & Domain Logo

Client: David Codomié – Domaine viticole de Coursac

Carnas, Gard – Occitanie, France

Year: 2018

Medium: Hand-drawn with dip pen & India ink

North of Montpellier, between Pic Saint-Loup and the Cévennes, lies a sun-drenched valley where the Domaine Les Tuileries produces bold, expressive wines under AOP Languedoc and IGP Cévennes.

Commissioned by vigneron indépendant David Codomié, I was asked to design a full wine label system and a custom-drawn domain logo—conveying artisanal quality, French character, and boutique appeal for import into the US market.

Domaine Les Tuileries wine label lineup bottles
Product photo showcasing the full line of Domaine Les Tuileries bottles, with hand-illustrated wine labels designed for the American market. Includes Cabernet, Pinot Noir, and Chardonnay.

Design concept:

Two cheerful bird characters celebrate on a French rooftop (a nod to “Les Tuileries”). One wears a beret, the other a classic marinière. They toast with a bottle, a baguette, and a wheel of cheese between them—jovial, unmistakably French, and just a bit tongue-in-cheek.

All artwork was created traditionally in black-and-white using India ink on paper, then scanned and refined for print. The drawn typographic logo was also inked by hand, ensuring the entire visual identity felt cohesive and original.

Production notes:

• Metallic gold foil was used to highlight varietal names and select label elements.

• Color coding (red, green, purple) appears in character details (berets, marinières, accessories) to distinguish between the three wine types: Syrah-Grenache, Merlot, and Pinot Noir.

This project celebrated visual storytelling, regional identity, and craft—down to the last drop.

Scope of work:

• Brand illustration & logo design

• Wine label artwork & layout

• Visual storytelling & character development

• Traditional inking & digital prepress

• Color-coding & packaging system

"Domaine Les Tuileries," "Cabernet Sauvignon."
The illustration features a playful scene with a rooster and a duck, both wearing hats, sitting on a stone wall with glasses of red wine. The text includes “Domaine Les Tuileries,” “Cabernet Sauvignon,” and “Domaine de Coursac.” The artwork has a whimsical style with red accents.
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