Blog Archives

10 Sep '24

Creating the Artwork for the Mercedes-Benz Employee Manual

10/09/2024 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, creative training materials, cute vector characters, Daimler Benz, dessin vectoriel, Employee Manual, illustrated employee manual, Illustration, illustration vectoriel, Knigge, Lehrmittel, luxury brand, Mercedes Benz, Mitarbeiterknigge, schweizer comic zeichner, schweizer comiczeichner, Vector, Vector Art, vector comics, vector illustration, vectoriel

Today, I want to take you on a journey that holds a special place in my heart—the creation of the illustrated Mercedes-Benz Employee Manual, affectionately known as the “Mitarbeiterknigge”. *

Back in 2010, as an experienced illustrator, character designer and concept creator, I had the pleasure of collaborating with esteemed advertising agency Sieber & Wolf on this fascinating project. Join me as I walk you through the process of bringing this comprehensive manual to life, highlighting the importance of effective visual communication within the context of a luxury brand like Mercedes-Benz.

When Sieber & Wolf approached me with the opportunity to work on the “Mitarbeiterknigge”, I knew it was a project that demanded precision, creativity, and dedication to excellence. The manual aimed to train Mercedes-Benz staff who interacted with customers, covering topics such as maintaining contact, politeness, and proper behavior in various situations like vehicle purchase, repairs, sales, events, lunches, dinners, and business correspondence. It was crucial that the illustrations reflected Mercedes-Benz’s high standards, precision, and commitment to quality.

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Business comic strips and character design by illustrator Ian David Marsden
26 Feb '23

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

26/02/2023 | Comments: 0 | Posted by: idmarsden | In: advertising comics, Bande dessinee, Bandes Dessinees, BD, business comics, Cartoon, cartoon animation, cartoon GIF, Cartoonist, Character Design, comic, comic strip, comic strips, comic zeichner, comiczeichner, comiczeichner deutschland, explainer illustration, explainer video, explainervideos schweiz, Illustration, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, vector comics

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Character Design and Comic Strip for business on the subject of renewable energy and sustainable use of house appliances, Fox and Robot Character
23 Oct '22

Comic Strips Sustainable Energy

23/10/2022 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, Business Illustration, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, Illustration, Illustration Deutschland, Illustration Schweiz, Illustrator Deutschland, Illustrator Schweiz, Schweiz, Schweizer Cartoonist, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, Schweizer Karikaturist, vector comics

For France-based client Sustain D I was tasked to develop original character designs for two cartoon characters and draw a series of comic strips featuring energy saving and ecological tips and tricks.

Let the sun shine in and you don’t need to turn the lights on 😀
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Clip Studio Paint Live event, "The City at Night," featuring noir art by Ian David Marsden.
10 Nov '20

Creative Together! Connected Ink 21-hour Drawing Party

10/11/2020 | Comments: 0 | Posted by: idmarsden | In: 21 hour drawing party, advertising comics, Bande dessinee, Bandes Dessinees, business comics, Business Illustration, Cartoonist, Celsys, Cintiq, Clip Studio, Clip Studio Paint, comic strip, comic strips, comics, Dessinateur, Deutschland, experienced illustrator, Freehand Drawings, Ian David Marsden, Ian Marsden, Illustration, Illustration Deutschland, Illustration France, illustration news, Illustration Schweiz, Illustration Software, Illustrator, Illustrator Deutschland, Illustrator Schweiz, live drawing, live-drawing, Marsden, Marsden Illustration, Schweiz, Video, Wacom, Wacom Cintiq, You Tube, YouTube, YouTube Video

Creative Together! Connected Ink 21-hour Drawing Party

Celsys is pleased to announce the Creative Together! Connected Ink 21-hour Drawing Party at Wacom’s Connected Ink, one of the world’s most advanced digital pen & stationery events.

Drawing LIVE, Tuesday November 17, 2020 from 20:00 to 21:30 (CET) on the
Theme: THE CITY AT NIGHT, Ian David Marsden (France) will be drawing on his Wacom Cintiq 27 QHD Touch in Clip Studio Paint software.

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Collage of illustrations and logos by Ian David Marsden, featuring vibrant graphic designs.
12 Feb '20

Latest Illustration Projects and News

12/02/2020 | Comments: 0 | Posted by: idmarsden | In: Advertising, advertising comics, Artist, Bande dessinee, business comics, Cartoonist, Character Design, comic strip, Corporate Identity, Crest Design, Freelance Illustrator, Freischaffend, graphic novel, Ian David Marsden, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, illustration news, illustration newsletter, Illustration Schweiz, illustration vectoriel, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Linked In, Marsden, Marsden Illustration, Marvin Hamlisch, Mascot, mascotte, Maskottchen, Vector, Vector Art, Vektor, wine, wine label design

My homepage and my illustration portfolio have been completely updated with many new projects, drawings, animations and designs.

As always I am here for all your illustration, animation and design needs in many different styles.

Below a few current examples.

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Comic panels being inked, showing people at work, using computers, in meetings, and on phones.
09 Jan '19

Business Comics

09/01/2019 | Comments: 0 | Posted by: idmarsden | In: advertising comics, business comics, comic, comic strip, comic strips, comic zeichner, comics, comiczeichner, comiczeichner deutschland, Deutschland, graphic novel, illustrateur, Illustrateur France, Illustration, Illustration Deutschland, Illustration France, Illustration Schweiz, Illustrator, Illustrator Deutschland, Illustrator Schweiz, Marsden, Marsden Illustration, Marvin Graphic Novel, schweizer comic zeichner, schweizer comiczeichner, Schweizer Illustrator, vector comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.

Business Comics by illustrator Ian David Marsden
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Marsden Illustration