Blog Archives

How to Effectively Use Mascots and Comic Art to Convey Your Message – Marsden Illustration

Mascots and comic art are powerful marketing tools that businesses of all sizes and types can use to effectively communicate their message to audiences of all ages and completely transcend language barriers.

The Power of Comic Strips

Comic strips can communicate concepts and ideas to audiences of all ages and completely transcend languages. They can be used to give friendly reminders, offer tips, and provide educational material. For example, Coca-Cola assigned me to create wordless comic strips to remind people to recycle cans which were printed directly on the cans. These strips can also be used for internal purposes such as employee training and skill development, corporate training and executive briefings, or to enhance presentations and PowerPoint slides. They are also a wonderful media for e-learning or educational material.

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Dräger – Break the Chain of Infection

Comic drawing of a lady wondering what kind of stains are in her kitchen chocolate ketchup or others


A series of 4 videos and posters created for Dräger on the topic “Break the chain of infection”
The comic strips have no text so they are language independent and can be used internationally. The same goes for the video series.

The four different areas covered are: Infection prevention and control, increase Patient Safety,
Infection Prevention by Design and Improved Workflow

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Mascot Design Logo FIS Ski World Championship 2003 St. Moritz

(with YouTube Video Radio Interview with Mascot Designer Ian Marsden)

I n 2002 I was contacted by the organization for the FIS Alpine World Ski Championships in the renowned pristine alpine resort town of St. Moritz, Switzerland. I was informed, that I had been chosen as the designer and illustrator to create the official mascot for the event.

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Artist Instagram and TikTok with lots of sketches, doodles and live drawings

It’s been a while since I updated my news blog. Things have been rather quiet on the project front due to the pandemic (like for many), so I don’t have a lot of new client work to show you, but I thought I would say a quick hello.

I recently started a TikTok channel, where I mostly post recordings of live drawings (digital and analog). So if you are on there and enjoy drawings, drop by and have a look.

I only have 120 followers here so far, so you can become a member of a highly exlusive club. 😀

https://www.tiktok.com/@iandavidmarsden?lang=en

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My new graphic novel MARVIN is now available

My new graphic novel titled: Marvin: Based on The Way I Was by Marvin Hamlisch is now available in physical bookstores and online bookstores! Pick one up and have a look inside next time you are browsing the aisles and shelves.

Adapted and illustrated by Ian David Marsden
www.marsdenillustration.com

Stopwatch and Moviola – MARVIN

Marvin: Based on The Way I Was by Marvin Hamlisch
Publisher: Schiffer Publishing Ltd
ISBN: 9780764359040
Number of pages: 64
Dimensions: 228 x 152 mm

Ian David Marsden on AMAZON
amazon.com/author/iandavidmarsden

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Latest Illustration Projects and News

My homepage and my illustration portfolio have been completely updated with many new projects, drawings, animations and designs.

As always I am here for all your illustration, animation and design needs in many different styles.

Below a few current examples.

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Business Comics

Business Comics are a fantastic solution for bringing ideas to the viewer.

Comic strips are wonderful way of communicating concepts and ideas to an audience of all ages and also across all languages.
From story concept to character design to illustration artwork I am experienced in creating custom, tailor-made comics for international clients.

Business Comics by illustrator Ian David Marsden
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Marsden Illustration