Visual Storytelling That Engages – From Print Campaigns to Animated Explainers
Comic strips and custom mascots are timeless and effective storytelling tools for businesses seeking authentic audience engagement. From global brands to regional campaigns, illustrated visuals transcend language barriers and age groups, delivering universal, memorable messages through character-driven storytelling.
Comic Strips for Internal Communication, Education & Packaging
As an illustrator and comic artist with over two decades of experience, I specialize in creating custom wordless strips and branded character illustrations for companies across sectors — from employee onboarding and eco-awareness to packaging design.
Example: Coca-Cola commissioned a series of comic strips — printed directly on cans — to promote recycling behaviors globally. This approach made the message accessible without needing translation, and visually aligned with their brand universe.
Link: Full Case Studies
Custom Mascot Design – Print, Packaging, Digital, and Motion
Whether you need a character for a product line, company spokesperson, or campaign ambassador, my mascot design process integrates illustration, vector art, and storytelling. I have developed mascots for clients including Mercedes-Benz, Red Bull, and international energy companies.
From Print to Motion – Explainer Videos and Animated Strips
Many of my mascot and comic designs are brought to life through animated videos, motion graphics, or explainer content. These can include:
- Educational e-learning content
- Branded animation for social media and presentations
- Training videos or onboarding walkthroughs
- Holiday greeting animations (see: AN2V animated card)
Worked With Clients Across France, Germany, Switzerland and Beyond
Based near Montpellier, France, I collaborate with clients internationally, including in Germany and Switzerland. I’ve created multilingual campaigns, e-learning tools, and multinational brand mascot programs.
In Germany, I worked on Pfiffikus, a health and safety mascot for Stadtwerke Wedel. In Switzerland, my comic characters supported internal training and sustainable development campaigns. My work is visible in public institutions, food packaging, animated ads, and editorial media.
Let’s Create a Mascot or Comic Series that Tells Your Brand Story
With strong narrative structure and visual clarity, comic art and mascots are ideal for engaging and cross-cultural communication. From humorous strips to formal illustrations, I tailor each solution to your goals, audience, and industry.
Contact me today for a free consultation:
[email protected] | marsdenillustration.com
