Infection Prevention Comics & Motion Design

Dräger Global – Infection Prevention Posters and Animated Visuals

As part of a global initiative on Infection Prevention and Control, Dräger Global — a German-based leader in medical and safety technology — commissioned a visual storytelling series featuring four large-format comic-style posters and accompanying animated explainer videos. Designed without text or narration, the campaign delivers universal clarity for a global healthcare audience.

Black-and-white comic line art of vintage housewife and hospital staff showing transformation from domestic cleaning to professional infection prevention – by Ian David Marsden for Dräger Global — Line art draft for “The Power of Proper Cleaning” poster created for Dräger Global’s infection control campaign – illustrated by Ian David Marsden

Inspired by the visual language of classic American comic books and Roy Lichtenstein’s pop art, the illustrations feature expressive lines, halftone dots, and stylized onomatopoeia. This nostalgic aesthetic is used to deliver contemporary messages about hygiene, safety, and infection control in hospital environments.

Each poster reveals a dramatic transformation — from familiar 1950s domestic or workshop scenes into cutting-edge medical settings — demonstrating Dräger’s infection prevention technologies. The corresponding short videos use motion graphics such as parallax movement, zoom effects, object fades, and synchronized sound to animate the scenes while retaining their wordless clarity.

Vintage-style comic of 1950s housewife discovering kitchen stains, transforming into hospital cleanliness with Dräger infection control — From Kitchen Chaos to Clinical Cleanliness – A housewife examines kitchen stains before the scene shifts to a hospital where Dräger’s infection control technology ensures clinical hygiene.

Creative Direction & Storyboarding – Concept development, narrative layout, and sequential panel design
Illustration – High-resolution comic-style artwork using halftone and vintage ink techniques
Motion Graphics – Animated adaptations with parallax motion, effects, and full audio mix
Language-Free Format – No text, captions, or voiceover required

Each visual concept addresses a distinct facet of infection prevention:

From Kitchen Chaos to Clinical Cleanliness – From kitchen mess to modern hospital hygiene
The Power of Proper Cleaning – Then and Now – Domestic cleaning evolves into professional sterilization
Classic Car Shine vs. Hospital Sterilization – Precision in car polishing mirrors infection control standards
From Grease and Grit to Surgical Precision – A mechanic’s world transforms into a sterile surgical suite

Man polishing pink classic car, scene shifts to hospital sterilization with Dräger systems — Classic Car Shine vs. Hospital Sterilization – Vintage car detailing parallels the meticulous hygiene practices of a hospital ward using Dräger systems.

These illustrated posters and motion videos were developed in parallel to ensure visual and narrative consistency across print and digital formats. Their universal accessibility, free of text or dialogue, ensures cross-cultural comprehension without localization.