Communicate Boldly. Deliver Clearly.
Campaign artwork and branded illustrations aligned with your message, built to engage audiences and scale across formats. From local promotions to global activations, visuals are crafted to resonate — in print, digital, or OOH media.
Visual Assets with Strategic Purpose
Inform Visually. Engage Intelligently.
Whiteboard graphics, business comics, and data-infused infographics designed to simplify complexity and enhance understanding. Perfect for explainer videos, training tools, onboarding, and internal communications.
Clarity Through Visual Thinking
Design That Builds Recognition.
From packaging to mascots, icons, and UX visuals — each asset is built for clarity, usability, and brand cohesion. Designed to perform across retail shelves, digital products, and animated environments.
Distinctive Design for Real-World Impact
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The following case studies are organized by theme — from SaaS UX interfaces to mascot design and outreach comics — and each includes a downloadable PDF overview.
SaaS Platforms & UX Illustration – iShepherd | Mobility & Concept Illustration – Volkswagen | Signage & Map Illustration – Parc Le Duc | Explainer Graphics & Product Visuals – Henkel | Outreach Comics & Energy Awareness – SUSTAIN-D | Corporate Comics & HR Training – Mercedes-Benz | Workplace Mascots & Safety Illustration – Seele GmbH | Board Game Illustration & Visual Worldbuilding – Pillage | Event Mascot Design for International Sports Branding – FIS Ski World Championship, St. Moritz
SaaS Platforms & UX Illustration – iShepherd AG
Compliance UX Visual System for iShepherd – Icons, Diagrams & Platform Branding
Client: iShepherd AG (Zürich, Switzerland)
Role: Visual System Designer · Illustrator · Creative Direction
Download Full Case Study (PDF)
Full visual language for TRM360, a compliance SaaS platform: scalable illustrations, iconography, and a mascot character tailored to onboarding, presentations, and interface use. All visuals designed in vector formats, optimized for clarity and brand alignment.
Client: iShepherd AG (Zürich, Switzerland)
Role: Visual System Designer · Illustrator · Creative Director
- Custom mascot to embody platform values and UX clarity
- UX icon sets for Adobe XD interface design
- Pitch graphics and walkthroughs for onboarding flows
- Scalable visual assets supporting compliance messaging
Mobility & Concept Illustration – Volkswagen Group
Storyboard Visuals & Concept Art for Volkswagen SEDRIC Launch
Client: CMV Cross Media Verlag (Hamburg, Germany)
Role: Illustrator · Concept Artist · Storyboard Visualizer
Download Full Case Study (PDF)
Stylized concept illustrations created for Volkswagen’s autonomous platform, SEDRIC. Developed from script and rough storyboards to support a stage reveal at CEBIT. Delivered in high-resolution panels for presentations, motion assets, and press material.
- Storyboard-based artwork illustrating launch narrative
- Scene panels for audience arrival, unveiling, and tech messaging
- Adapted for backdrops, presentation decks, and print communication
- Line + wash style tailored to concept and mobility storytelling
Signage & Map Illustration – Parc Le Duc
Environmental Map & Wayfinding System for Parc Le Duc Holiday Park
Client: Parc Le Duc Holiday Park (Vacquières, France)
Role: Illustrator · Environmental Designer · Visual Communicator
Download Full Case Study (PDF)
Full environmental orientation system for Parc Le Duc, a French holiday park near Pic Saint-Loup. The illustrated map and signage elements were developed from architectural plans, translated into clean vector graphics for multilingual clarity, poster use, and large-format display on-site.
- Custom icon system covering amenities and services
- Detailed layout showing paths, plots, and vegetation zones
- Multilingual-ready visuals for international guests
- Vector artwork adapted for posters, signage, and digital platforms
Explainer Graphics & Product Visuals – Henkel
Cutaway Diagrams & Packaging Illustrations for Henkel Cleaning Products
Client: Henkel via Rock Brasiliano (Hamburg, Germany)
Role: Illustrator · Instructional Designer · Visual Communicator
Download Full Case Study (PDF)
Vector-based product visuals and cutaway illustrations for Henkel’s cleaning and hygiene brands (e.g. Bref). Developed for use on packaging, instruction leaflets, POS displays, and multilingual communication. Each graphic was designed for clarity, adaptability, and consistency with Henkel’s visual identity.
- Cutaway diagrams visualizing usage and product benefits
- Custom icons for panels, leaflets, and POS material
- Adapted illustrations for packaging, print, and regional campaigns
- Layered vector artwork built for localization and scaling
Outreach Comics & Energy Awareness – SUSTAIN-D
Text-Free Comics for Energy Awareness in Social Housing – SUSTAIN-D
Client: SUSTAIN-D (Toulouse, France)
Role: Illustrator · Character Designer · Visual Storyteller
Download Full Case Study (PDF)
Silent comics promoting energy-conscious behavior in multilingual housing environments. Created for the French initiative SUSTAIN-D, this visual campaign used the classic bandes dessinées format to communicate sustainability concepts through approachable, text-free panels—supporting outreach in social housing across Occitanie and Nouvelle-Aquitaine.Client: SUSTAIN-D (Toulouse, France)
Role: Illustrator · Character Designer · Visual Storyteller
- Two-panel comics for signage, handouts, and public spaces
- Character design: Foxy (curious fox) and Major Domo (smart robot)
- Visual storytelling without words for accessibility across literacy levels
- Vector artwork adapted for print and environmental display
Corporate Comics & HR Training – Mercedes-Benz
HR Onboarding Comic Book for Mercedes-Benz Internal Training
Client: Mercedes-Benz via Sieber & Wolf (Stuttgart, Germany)
Role: Illustrator · Visual Storyteller · Character Designer
Download Full Case Study (PDF)
Corporate comic book designed for Mercedes-Benz HR onboarding and internal communication. This handbook visualizes etiquette, customer interaction, and workplace conduct through over 120 clean, vector-based panels—produced in collaboration with Sieber & Wolf for multilingual training use across departments and locations.
- Vector comic panels illustrating HR policy and etiquette
- Custom uniforms and scenarios aligned with brand identity
- Built for international rollout, compliance, and internal distribution
- Licensed artwork formatted for print and digital training
Workplace Mascots & Safety Illustration – Seele GmbH
‘Oskar’ Safety Mascot Design for Seele GmbH Industrial Training
Client: Seele GmbH (Gersthofen, Germany)
Role: Illustrator · Character Designer · Visual Communicator
Download Full Case Study (PDF)
Internal safety mascot created for Seele GmbH, a leader in high-tech façade construction. Developed for use across signage, factory zones, and multilingual training decks, the illustrated character “Oskar” brings consistency and accessibility to health and safety communication.
- Original mascot design tailored for industrial safety
- Vector artwork used on posters, signs, and training slides
- Custom props and uniforms reflecting real workplace conditions
- Multilingual-ready visuals for a diverse workforce
Board Game Illustration & Visual Worldbuilding – Pillage autour du Pic
Character Cards & Map Illustration for ‘Pillage autour du Pic’ Board Game
Client: L’esprit du pic productions (Pic Saint-Loup, France)
Role: Art Director · Illustrator · Game Designer
Download Full Case Study (PDF)
Complete visual development for a fantasy-themed board game inspired by the Pic Saint-Loup region. From character and map design to box layout and print-ready production files, the entire project was hand-illustrated with a distinctive bandes dessinées style tailored to family and collector audiences.
- Character and map design with hand-inked linework
- Game components: cards, icons, event markers, and rulebook art
- Box packaging, logo typography, and layout design
- Full print-ready files prepared for manufacturing
Event Mascot Design – FIS Ski World Championship, St. Moritz
Official Event Mascot ‘Smoony’ for FIS Alpine Ski World Championships
Client: L’esprit du pic productions (Pic Saint-Loup, France)
Role: Art Director · Illustrator · Game Designer
Download Full Case Study (PDF)
Mascot character design and production-ready artwork for “Smoony,” the official figure of the 2003 FIS Alpine Ski World Championships in St. Moritz. Based on a winning sketch from a school competition, the final mascot was professionally developed for use across merchandise, signage, digital media, and event marketing. Designed for wide audience appeal, especially children and families attending the international event.
- Full mascot development: from children’s sketch to refined vector design
- Orthographic views and expressions for merchandise, costumes, and licensing
- Brand-aligned style for banners, signage, and promotional rollout
- Complete production package: mascot guidelines and scalable assets
Each project is crafted with care and precision, delivered in fully licensed, production-ready formats (AI, PSD, SVG, CMYK/RGB), and developed in close collaboration with clients across France, Germany, Switzerland, and beyond.
For additional examples and focused case studies, explore related illustration categories:
- Editorial Illustration
- Mascot & Character Design
- Business & Advertising Illustration
- Packaging & Product Illustration
- Live Scribing & Visual Facilitation
Please don’t hesitate to drop me a mail to discuss a potential project or request a tailored proposal: Contact Ian →