Visual Storytelling for Complex Ideas.
Selected projects spanning business communication, instructional design, UX systems, and brand development — each built to clarify information, structure ideas, and make complex content usable.
CASE STUDIES — VISUAL SYSTEMS & STRATEGIC ILLUSTRATION
Explain. Structure. Make It Usable.
Business comics, instructional illustration, and visual frameworks designed to turn complex processes into clear, actionable communication — across training systems, internal communications, and product education.
CASE STUDIES — BUSINESS COMMUNICATION & TRAINING
UX Thinking Applied to Visual Communication.
Interface concepts, learning systems, and structured visual systems built to guide users through complex information — from SaaS platforms and executive training tools to navigational and diagnostic systems.
CASE STUDIES — UX SYSTEMS & INFORMATION DESIGN
Distinct Visuals Across Contexts.
From mascot design, packaging, and brand assets to editorial illustration and publishing — visuals developed to communicate clearly, carry personality, and perform in real use.
CASE STUDIES — BRAND, CHARACTER & VISUAL IDENTITY
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The case studies below are organised by theme and sector.
Each section includes a short overview and a downloadable PDF case study.
Executive Training UX & Visual Learning System – Strategic Wealth Creator System |Software Engineering Training Card Deck | SaaS Platforms & UX Illustration – iShepherd | Mobility & Concept Illustration – Volkswagen | Signage & Map Illustration – Parc Le Duc | Explainer Graphics & Product Visuals – Henkel | Outreach Comics & Energy Awareness – SUSTAIN-D | Corporate Comics & HR Training – Mercedes-Benz | Workplace Mascots & Safety Illustration – Seele GmbH | Board Game Illustration & Visual Worldbuilding – Pillage | Event Mascot Design for International Sports Branding – FIS Ski World Championship, St. Moritz
Executive Training UX & Visual Learning System — Strategic Wealth Creator System™
Visual Identity, UX Interface & Instructional Visual System for Executive Education
Client: Executive Learning Systems, Inc.
Role: Creative Director · Illustrator · Visual Systems Designer · Information Designer · UI/UX Concept Designer
Download Full Case Study (PDF)
An integrated visual system for the Strategic Wealth Creator System™, combining UX interface design, instructional illustration, information design, iconography and modular visual architecture for executive training. The aim was to translate complex business strategy into a structured, navigable learning environment across presentations, diagrams, illustrated modules and interface concepts.
- Hexagonal identity system and modular colour architecture for six strategic domains
- Simulated handheld UX interface for executive learning and diagnostic navigation
- Instructional illustrations, infographics and visual metaphors for strategic content
- Analytical graphics and matrices redesigned for clarity, usability and training impact
- Scalable visual assets for print and digital learning formats
Software Engineering Training Card Deck — Visual System, Icons & Character Design
Visual System for Developer Training — Taxonomy, Iconography & Educational Illustration
Client: Audiger EURL (France) – 2025
Role: Visual System Designer · Illustrator · Creative Direction
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A production-ready visual language for a software engineering training tool: a 59-card educational deck designed to make abstract engineering principles easier to navigate, remember and apply. The project combined instructional illustration, character design and a modular visual taxonomy for onboarding, internal training and technical education.
- Four-part visual taxonomy using colour coding, character anchors and navigational icon tags
- 59 illustrations designed for clarity, readability and scalable reproduction
- Complete product identity including packaging, icon system and typographic / colour guidelines
- Print-production delivery with layered AI files, press-ready PDFs, SVG assets and dielines
- Original character design and vector iconography for technical learning contexts
SaaS Platforms & UX Illustration — iShepherd AG
Compliance UX Visual System — Icons, Diagrams & Platform Branding
Client: iShepherd AG (Zürich, Switzerland)
Role: Visual System Designer · Illustrator · Creative Direction
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A full visual language for TRM360, a compliance SaaS platform: scalable illustrations, iconography and a mascot character tailored to onboarding, presentations and interface use. All visuals were developed in vector formats for clarity, consistency and brand alignment across product and communication touchpoints.
- Custom mascot character to embody platform values and improve UX clarity
- UX icon sets developed for Adobe XD interface design
- Pitch graphics and walkthrough visuals for onboarding and product explanation
- Scalable vector assets supporting compliance messaging across media
Mobility & Concept Illustration — Volkswagen Group
Storyboard Visuals & Concept Art for the Volkswagen SEDRIC Launch
Client: CMV Cross Media Verlag (Hamburg, Germany)
Role: Illustrator · Concept Artist · Storyboard Visualizer
Download Full Case Study (PDF)
Stylised concept illustrations created for Volkswagen’s autonomous mobility platform, SEDRIC. Developed from script and rough storyboards to support a stage reveal at CEBIT, the work was delivered as high-resolution panels for presentation, motion and press-related use.
- Storyboard-led artwork supporting the launch narrative
- Scene panels for audience arrival, unveiling and key technology messages
- Adaptation for stage, presentation and print use
- Line-and-wash visual style tailored to concept and mobility storytelling
Signage & Map Illustration — Parc Le Duc
Environmental Map & Wayfinding System for Parc Le Duc Holiday Park
Client: Parc Le Duc Holiday Park (Vacquières, France)
Role: Illustrator · Environmental Designer · Visual Communicator
Download Full Case Study (PDF)
A full environmental orientation system for Parc Le Duc, a holiday park near Pic Saint-Loup in southern France. The illustrated map and signage elements were developed from architectural plans and translated into clear vector artwork for multilingual use, poster formats and large-scale on-site display.
- Custom icon system covering amenities and services
- Detailed site layout showing paths, plots and landscape zones
- Multilingual-ready visuals for international visitors
- Vector artwork adapted for signage, posters and digital use
Explainer Graphics & Product Visuals — Henkel
Cutaway Diagrams & Packaging Illustrations for Henkel Cleaning Products
Client: Henkel via Rock Brasiliano (Hamburg, Germany)
Role: Illustrator · Instructional Designer · Visual Communicator
Download Full Case Study (PDF)
Vector-based product visuals and cutaway illustrations for Henkel’s cleaning and hygiene brands, including Bref. Developed for packaging, instruction leaflets, point-of-sale material and multilingual communication, the work was designed for clarity, adaptability and consistency with Henkel’s wider visual identity.
- Cutaway diagrams explaining use and product benefits
- Custom iconography for packaging panels, leaflets and POS material
- Adapted illustrations for print, packaging and regional campaigns
- Layered vector artwork built for localisation and scaling
Outreach Comics & Energy Awareness — SUSTAIN-D
Text-Free Comics for Energy Awareness in Social Housing
Client: SUSTAIN-D (Toulouse, France)
Role: Illustrator · Character Designer · Visual Storyteller
Download Full Case Study (PDF)
Silent comics promoting energy-conscious behaviour in multilingual housing environments. Created for the French initiative SUSTAIN-D, this visual campaign used a bandes dessinées approach to communicate sustainability concepts through approachable, text-free panels suited to outreach in social housing across Occitanie and Nouvelle-Aquitaine.
- Two-panel comics for signage, handouts and public spaces
- Character design for Foxy and Major Domo
- Wordless visual storytelling for accessibility across literacy levels and languages
- Vector artwork adapted for print and environmental display
Corporate Comics & HR Training — Mercedes-Benz
HR Onboarding Comic Book for Mercedes-Benz Internal Training
Client: Mercedes-Benz via Sieber & Wolf (Stuttgart, Germany)
Role: Illustrator · Visual Storyteller · Character Designer
Download Full Case Study (PDF)
A corporate comic book developed for Mercedes-Benz HR onboarding and internal communication. The handbook visualised etiquette, customer interaction and workplace conduct through more than 120 vector-based panels, produced in collaboration with Sieber & Wolf for multilingual training use across departments and locations.
- Vector comic panels illustrating HR policy and workplace etiquette
- Custom uniforms and scenarios aligned with Mercedes-Benz brand context
- Built for international rollout, compliance and internal distribution
- Licensed artwork prepared for print and digital training formats
Workplace Mascots & Safety Illustration — Seele GmbH
“Oskar” Safety Mascot Design for Seele GmbH Industrial Training
Client: Seele GmbH (Gersthofen, Germany)
Role: Illustrator · Character Designer · Visual Communicator
Download Full Case Study (PDF)
An internal safety mascot created for Seele GmbH, a specialist in high-tech façade construction. Designed for signage, factory zones and multilingual training materials, the character “Oskar” brought consistency, accessibility and recognisable visual identity to health and safety communication.
- Original mascot design tailored to industrial safety communication
- Vector artwork used across posters, signs and training slides
- Custom props and uniforms reflecting real workplace conditions
- Multilingual-ready visuals for a diverse workforce
Board Game Illustration & Visual Worldbuilding — Pillage autour du Pic
Character Cards & Map Illustration for “Pillage autour du Pic”
Client: L’esprit du pic productions (Pic Saint-Loup, France)
Role: Art Director · Illustrator · Game Designer
Download Full Case Study (PDF)
Complete visual development for a fantasy-themed board game inspired by the Pic Saint-Loup region. From character and map design to box layout and print-ready production files, the project was fully illustrated in a bandes dessinées-influenced style tailored to family and collector audiences.
- Character and map design with hand-inked linework
- Game components including cards, icons, event markers and rulebook artwork
- Box packaging, logo typography and layout design
- Full print-ready production files prepared for manufacture
Event Mascot Design — FIS Ski World Championship, St. Moritz
Official Event Mascot “Smoony” for the FIS Alpine Ski World Championships
Client: FIS Alpine Ski World Championship Committee – St. Moritz Switzerland
Role: Art Director · Illustrator · Character Designer
Download Full Case Study (PDF)
Mascot character design and production-ready artwork for “Smoony,” the official figure of the 2003 FIS Alpine Ski World Championships in St. Moritz. Based on a winning sketch from a school competition, the mascot was professionally developed for merchandise, signage, digital media and wider event promotion, with particular appeal for children and families attending the championship.
- Complete mascot development from children’s sketch to refined vector design
- Orthographic views and expressions for merchandise, costume and licensing use
- Brand-aligned visual style for banners, signage and promotional rollout
- Production package and mascot guidelines with scalable assets
These projects range from UX systems and instructional design to mascots, comics, product communication and print-ready visual campaigns. Each one was developed for a specific brief, medium and audience, with licensing and production requirements defined as part of the process.
For additional examples, explore related areas of work:
- Editorial Illustration
- Mascot & Character Design
- Business & Advertising Illustration
- Packaging & Product Illustration
- Live Scribing & Visual Facilitation
To discuss a project or request a tailored proposal, get in touch by email.
For a concise, shareable overview of selected work, download the portfolio PDF.