Role and project context
Before this period, I had already worked across illustration, character design, branding and international visual projects, including the early Google Doodles, large-scale mascot systems, editorial illustration and cross-media communication design. That experience led to further work in the US entertainment and branding world, including my collaboration with Jeffré Phillips and Ja-Tail Enterprises LLC in Beverly Hills.
Within that setting, I worked directly on a broad range of visual material connected with La Toya Jackson. This was not limited to one discipline. It involved creative direction, graphic design, branding, illustration, web design, front-end visual execution and print-ready production. In other words, I was shaping the visual language and also producing the assets themselves.
What I was responsible for
- Creative direction for visual presentation across print and digital media
- Brand identity design and visual language development for Ja-Tail Enterprises and La Toya Jackson-related materials
- Logo design and crest design, including detailed ornamental and heraldic-style artwork
- Album cover design, CD packaging, tray cards, booklets and related music-industry print assets
- Poster design, flyers, promotional sheets and event-related marketing visuals
- Complete website design and build for LaToyaOnline, including concept, interface layouts, page design, front-end presentation and all graphic assets
- Image editing, layout refinement, vector artwork and print-ready preparation for multiple deliverables
Website design and digital art direction
An important part of this work was the full website design and build for LaToyaOnline. This was not just a visual mock-up or advisory role. I designed the site structure, page layouts and interface presentation, created the graphic language and built the complete online presentation environment, including the visual assets that supported it.
That makes this page especially relevant within my wider portfolio, because it shows a combination of creative direction, web design, graphic production and brand presentation inside one project context. It also shows that I was comfortable moving between print and digital work without treating them as separate worlds.
Visual language and design approach
A recurring feature of this body of work was the use of crest-based design, ornamental branding, stylised insignia, custom typography and polished entertainment-facing graphics. Some of the work leaned toward a more decorative, prestige-oriented presentation. Other pieces were more practical and promotional. The challenge was to keep the overall identity coherent while adapting it across different uses.
From a production perspective, the work relied on a complete skill set: art direction, layout design, vector drawing, illustration, image compositing, print setup, packaging structure, web presentation and the consistent handling of assets across media.
Why this work matters in the portfolio
This page documents a part of my practice that combines entertainment branding, creative direction, music packaging design, celebrity-related visual communication, website design and high-finish graphic production. It helps show the breadth of my work beyond illustration alone.
It also reflects something important about how I work more generally: I am often most useful when a project needs both conceptual direction and real execution. That may mean drawing, designing, structuring, refining, preparing files, building layouts, shaping the brand logic and carrying the work through into finished outputs rather than stopping at the idea stage.
Relevant disciplines and keywords
- Creative Direction
- Graphic Design
- Entertainment Branding
- Celebrity Branding
- Brand Identity Design
- Logo Design
- Crest Design
- Album Cover Design
- CD Booklet Design
- Tray Card Design
- Poster Design
- Flyer Design
- Website Design
- Art Direction for Web
- Front-End Visual Design
- Print Design and Production
- Illustration-led Branding
The gallery below presents selected work created during this period for La Toya Jackson and Ja-Tail Enterprises LLC, including branding, design, print collateral and website-related visual material.
Click any image in the gallery to enlarge
La Toya Jackson & Ja-Tail Logo, Crest, and VIP Branding Designs by Ian David Marsden
