Logo Design and Mascots, Character Designs

Logo created for Écurie Adelphie, a high-end luxury car business, by Ian David Marsden.

Le logo Pic Saint-Loup – mon païs adapté à plusieurs vêtements, couleurs et formats de marquage.

Le Pic Saint-Loup dans le paysage et dans le logo : déclinaison blanche de la collection Pic Saint-Loup – mon païs.

Version compacte du logo Pic Saint-Loup – mon païs sur T-shirt bleu marine.

Le logo en grand format sur le hoodie Pic Saint-Loup – mon païs, photographié face au paysage qui l’a inspiré.

La collection Pic Saint-Loup – mon païs en vert sauge, avec une déclinaison horizontale du logo.

Le logo Pic Saint-Loup – mon païs décliné en doré sur textile, de la création graphique au vêtement.

Adaptation horizontale de l’identité visuelle pour LinkedIn, avec hiérarchisation des services, coordonnées, logo et QR code.

Version monochrome du logo préparée pour le flocage, le textile et les applications nécessitant une reproduction nette en une couleur.

Logo vectoriel créé pour Mika Arvieu : une identité locale réunissant climatisation, électricité et plomberie, avec la Croix occitane et l’Observatoire du Mont Aigoual.

Character design, mascot illustration and character-led logo artwork by Ian David Marsden.

Illustration originale pour le logo tee-shirt des 90 ans de la fête votive de Quissac VIELE, 1936–2026, dessinée par Ian David Marsden.

Boîte imprimée de Pillage autour du Pic, avec illustration principale, logo, personnages et coffre au trésor.

A closer product-family view of Sanafort’s vitamin and mineral packaging system, combining corporate logo design with a disciplined multi-SKU retail identity.

Customer guarantee seal created for Sanafort AG as part of the wider brand identity system, extending the logo language into a trust-building product and communication asset.

The Sanafort corporate wordmark and ginkgo emblem — the visual foundation for the full health and wellness identity system developed by Ian David Marsden.

Overview image for the Domaine Les Tuileries project, bringing together the hand-drawn logo, the label illustration and the finished bottles.

A clean presentation mockup of the Pinot Noir bottle, used to show the label concept clearly before or apart from documentary bottle photography.

The Chardonnay bottle mockup, presenting the green-accented label design and hand-drawn identity in a clean, front-facing format.

The Cabernet Sauvignon mockup presents the red-accented label variant in a controlled bottle visualization.

The Domaine Les Tuileries logo was drawn by hand rather than assembled from type, allowing the lettering to belong fully to the same visual world as the illustration.

The Chardonnay version of the label uses a quiet green accent while preserving the same hand-drawn composition and character scene.

Custom logo, QR business card, and sticker set designed for a plumber, electrician, and HVAC specialist based in Pic St. Loup.

Full brand identity design for Jelly Bop — fun, colorful clown mascot and logotype tailored for youth-focused animation content.

Alternate version of the Jelly Bop logo and character design — full-body candy-haired mascot and playful lettering.

Design graphique pour le verre officiel de la Mairie de Vacquières, avec illustration de l’éolienne historique. Réalisé pour les événements municipaux et les foires locales dans l’Hérault.

Clean vector logo design for the mairie (town hall) of Vacquières, France. This minimalist black and white version highlights the stylized windmill symbol.

Official color version of the Vacquières mairie logo, featuring a stylized windmill against a soft sky gradient. Designed for use across print, signage, and digital platforms.

A vibrant, digitally illustrated hand lettering composition created for a music-themed t-shirt and album cover. Inspired by Americana road signs and 1970s typography, this custom type artwork features stylized characters, color gradients, and flourishes designed for screen print and digital merchandise use.

Conceptual illustration from pitch deck showing a figure navigating through a storm with iSHEPHERD 3D logo as navigation beacon

Clean and modern business card layout for iSHEPHERD featuring minimal green branding, logo, and title hierarchy

Large-scale shop signage for Glam’s Canin dog grooming business, installed above the salon entrance. Includes dog mascot illustrations, logo, and bright brand colors for visibility from the street.

Full-color logo for Ja-Tail Television combining serif typography and crest integration, created by Ian David Marsden.

Luxury crest emblem created for the Jeffré Phillips Collection under the Ja-Tail brand, custom illustrated by Ian David Marsden.

User dashboard visual concept integrating brand motifs into the UX design for iShepherd’s compliance platform. Designed for investor and product launch presentations.

3D logo animation created in Blender for AN2V, France’s national association for video protection and smart city safety. Used in presentations, livestreams, and digital publications.

High-resolution core version of the redesigned AN2V logo, produced in Blender for full scalability in presentations, broadcasts, and publications. Commissioned as part of France’s national rebrand in digital safety.

Supporting variant of the 3D AN2V logo for specific services, designed as part of a full rebranding suite — created for flexibility across print, digital, and editorial platforms.

Custom-designed 3D version of the AN2V logo rendered in Blender, created for modernized digital use and video presentations — commissioned by France’s national video protection association.

Custom vector logo and packaging illustration for Les Costes’ organic olive oil, incorporating leaf and fruit forms in a refined natural design.

Full design layout for 500ml Les Costes olive oil bottle label, including nutritional information and AB certification logo.

Screenshot showing the Domaine de Roux logo in use on the official winery website, integrated with château photography and brand type.

Clean black-and-white version of the official Domaine de Roux logo — vector-based for print, label, and web use.

Close-up of the hand-drawn architectural illustration used in the Domaine de Roux wine estate logo, highlighting the intricate roofline and façade of the château.

Logo system designed for a French wine estate — includes classic château illustration and elegant typographic lockups.

Official logo and mascot design selected for the 2017 International Board of Directors (IBD) meeting of Mensa International, hosted in Nice, France. The concept features a witty, character-based logo with a brainy Frenchman and iconic symbols of intellect and creativity.

Poster display of the official IBD 2017 logo at the Mensa France event in Nice. The winning design included scalable branding assets and a character-led mascot used across merchandise, digital, and signage.

Bottle visualization of the redesigned Columbia Valley Syrah-Grenache, pairing the new Top Source logo system with the wine’s blue Columbia identity.

Front side of a pochette design created for Carrière Sud in Pompignan, featuring photographic retouching, logo placement, and type layout to convey premium natural stone from the South of France.

Elegant serigraphed wine glass created for the Les Héritiè​res de Bacchus salon, featuring the custom event logo. Used as part of the official tasting set.

Embroidered logo application on wine event vests for Les Héritiè​res de Bacchus, integrating illustration and typography into wearable branding.

Vector art presentation showing decal placement on all sides of the vélo-taxi for Les Héritières de Bacchus. Includes visual planning, sponsor logos, and official salon typography. Created by Ian David Marsden for professional print wrapping.

Custom logo design for Les Héritiè​res de Bacchus, celebrating women winemakers with a bold, feminine illustration. Used across event branding and print collateral.

Homepage layout concept for La Toya Jackson’s official website, combining glamour visuals with the crest identity, designed by Ian David Marsden.

Full visual identity and graphic design for the board game PILLAGE, including logo, game box, character cards, and in-game assets. Created for a fantasy adventure game with strong French cultural roots, targeting board game enthusiasts in France and Germany.

Illustration vectorielle réalisée pour Chanzy Automobiles à Sauteyrargues, dans l’Hérault. Ce visuel regroupe des illustrations stylisées de la façade du garage, de deux véhicules vintage emblématiques (Renault Estafette et Renault 4CV), ainsi que du logo principal et d’un pack complet d’icônes vectorielles personnalisées. Projet de branding graphique conçu pour mettre en valeur un artisan local à proximité de Claret et Saint-Mathieu-de-Tréviers, au cœur de la région de Montpellier.

Logo for plush company in downtown los angeles, designed by Ian David Marsden

Signature “TOY” logo eye illustration created by Ian David Marsden for La Toya Jackson, used across record branding and visual media.

CD label design for Just Wanna Dance by La Toya Jackson featuring the TOY eye logo, designed by Ian David Marsden for Ja-Tail Records.

Stick-pack sachet design for Sanafort, featuring bold, clean medical packaging for individual daily supplement doses. Designed by Ian David Marsden for clarity, trust, and shelf presence.

Identité visuelle personnalisée pour food truck montpelliérain “La Normande Dîne”, avec mascotte dessinée à la main.

Branding sur véhicule utilitaire : mascotte illustrée, typographie faite main et ambiance vintage.

Illustrated coffee cup featuring a stylized female character in motion. Created for Ritzenhoff’s Coffee Woman line by illustrator Ian David Marsden. Playful, bold, and shelf-ready.

Retro-style character illustration and graphic layout for the Coffee Man espresso cup. Part of a designer series by Ian David Marsden, fusing comic line art with product storytelling.

Clean cover design for AN2V’s 2023 PIXEL guide, setting a visual tone for France’s premier video surveillance and safety journal

Stylized branding concept for the OMT nightlife division of O Mas Troquet, featuring the logo digitally branded onto a photo of the actual bar counter wood. Flames and texture effects evoke warmth and intensity, merging real materials with graphic illustration in Photoshop.

Visuel de présentation du projet, construit autour de l’illustration du vin blanc et d’un titrage graphique mettant en avant la série d’étiquettes.

L’étiquette rouge 44,4 transforme une ambiance de terrasse du soir en scène de bouteille, entre vie locale et composition graphique.

Pour le rosé L’Arrosé, une scène de musique en terrasse donne à l’étiquette son ambiance estivale et conviviale.

L’étiquette du rhum arrangé La Rangée introduit un pirate dans le paysage du Pic Saint-Loup, ce qui n’était pas strictement nécessaire, mais devient rapidement préférable.

The Lobster Friar, one of several custom cartoon Friar characters created for the New York Friars Club.

The Birthday Friar, created as a custom animated character for the New York Friars Club website.

Final logo design for Munchkins, a themed restaurant inside the historic Culver Hotel in Culver City, Los Angeles. Features a whimsical character mascot inspired by the Wizard of Oz, holding a red fork and knife to represent dining. Designed by Ian Marsden for hospitality and entertainment branding.

Alternate version of the Munchkins logo featuring the same bowler-hatted mascot holding a martini glass. Developed for the bar and cocktail menu of the Culver Hotel’s in-house restaurant, referencing Hollywood legacy and quirky charm.

Branded sushi variant of the Munchkins logo used at the Culver Hotel, showing the playful character with red chopsticks. Part of a unified restaurant identity system with themed logos for different menus. Designed to appeal to film lovers and foodies alike.

3D renderings of the bee character in joyful, curious, and welcoming poses for use in signage, education, and promotional print in Saint-Mathieu’s local government outreach

Full composited brand visual showing 3D bee mascot, product label, and apparel design integrated into a staged family scene for promotional and regional identity use

Digitally composited branding mockup showing custom honey label and t-shirt with mascot in a family lifestyle scene at Pic Saint-Loup, promoting local identity and product storytelling

The Saint-Mathieu bee mascot installed on public signage for an apiary project; educational panel with character artwork.

Early pencil sketch of bee mascot holding a flower and honey pot — concept phase for the Saint-Mathieu mairie character design.

Final selected mascot pose for the mairie of Saint-Mathieu, featuring a waving bee in a cheerful expression.

Friendly bee mascot character designed in vector format with both full-color and outline versions, created for the town of Saint-Mathieu.

Commissioned by the town of Saint-Mathieu-de-Tréviers in Hérault (Occitanie, France), this original bee character was developed as a full-color mascot to represent local community values and youth engagement. Designed by Ian David Marsden, the vector artwork was translated into 3D for use in public signage, official communications, and municipal campaigns promoting biodiversity and civic pride.

Original vector character design of the “Party Animal” mascot – part of the PartyPOW! identity system. Created by Ian David Marsden for web, print, and social media use.

The image features a collection of colorful, cartoon-like characters, each with distinct designs and costumes. There is a central figure with red pigtails, white clothing, and rainbow-striped pants. Surrounding characters include a dice-themed person, a bag-wearing individual, a masked figure in a green suit, a purple character with a horned helmet, and a red crab-like character. Various names and logos are displayed near each character.