Creative Services with Character, Strategy, and Precision

From editorial cartoons and motion graphics to wine labels, business comics, and full brand systems—I provide high-end, strategy-driven visuals crafted for clarity, impact, and audience connection. Each project combines over 25 years of international experience with a personalized, goal-focused approach.

LinkedIn vignette card featuring Ian David Marsden, Illustrator and Creative Director, highlighting expertise in cartoons,

Services Provided by Ian David Marsden

At Marsden Creative, I develop strategic, story-driven visual content across illustration, branding, UX/UI, packaging, and motion design. With over 25 years of experience, I support clients in publishing, SaaS, advertising, public institutions, and the wine & gourmet industries—bringing clarity, visual consistency, and creative excellence to every stage of communication.


Illustration & Visual Storytelling

Editorial & Satirical Illustration
For newspapers, magazines, think tanks, and public-sector publishing—always tailored to subject matter and audience.

Business Comics & Storyboards
Sequential illustration and humor-driven storytelling for marketing, SaaS, pitch decks, and internal comms.

Character & Mascot Design
Original mascots and brand figures for packaging, campaigns, events, or platforms—drawn from scratch and ready to scale.

Cartooning & Concept Art
Visual metaphors and hand-drawn illustrations that simplify complex topics and add personality to brands and publications.

Packaging & Label Illustration
Custom artwork for wine labels, beauty products, supplements, and gourmet packaging—with typography integration when needed.


Branding & Graphic Design

Logo & Identity Design
Unique, illustration-led logos and visual systems for brands, publishers, consultants, and independent producers.

Print & Editorial Design
Layout and graphic design for brochures, catalogs, posters, signage, and reports—with illustration or infographics if required.

UX/UI Support Graphics
Icons, UI illustrations, onboarding visuals, dashboards, personas, and visual walkthroughs created to fit your design system.

Campaign & Event Branding
Visual identity development for cultural and public events, including custom illustration, mascots, and promotional materials.


Animation & Motion Design

Explainer Videos
From script to storyboard to final animation—including voiceover coordination. Custom whiteboard and 2D motion graphics.

Character Animation
Short, expressive animations for social media, education, and editorial use—based on your mascot or a new design.

Motion Graphics
Logo animations, title sequences, animated infographics, and visual loops for websites or video platforms.

Hybrid Workflows (Sketch to Render)
AI-assisted or 3D-rendered visuals generated from original hand-drawn concept art—used in pitch decks, campaigns, or R&D.


Project Estimates & Professional Standards

I work on a flat-rate project basis, tailored to your scope, usage, and timeline. Every estimate includes a clear scope of work, pricing breakdown, and rights/licensing agreement. No hidden fees. I align with industry-standard pricing benchmarks from AOI, IO, ProLitteris, MDA, and the Graphic Artists Guild.

For more on how quotes are calculated and to review industry references, see my full Pricing and Professional Standards page.


Let’s Talk

If you’re ready to move forward or explore options, I offer a free discovery call with no obligation. Whether it’s a detailed brief or a rough idea, I’ll help you define the best path forward.

Email: contact@marsdenillustration.com
Phone: +33 (0)6 42 49 82 11 (CET)

LinkedIn: linkedin.com/in/idmarsden
Portfolio: Download PDF

Invitation to download Ian David Marsden’s PDF portfolio showcasing professional illustrations, cartoons, graphic design, and creative projects.
Marsden Illustration