Communicate Boldly. Deliver Clearly.

Campaign artwork and branded illustrations aligned with your message, built to engage audiences and scale across formats. From local promotions to global activations, visuals are crafted to resonate — in print, digital, or OOH media.

Visual Assets with Strategic Purpose

Inform Visually. Engage Intelligently.

Whiteboard graphics, business comics, and data-infused infographics designed to simplify complexity and enhance understanding. Perfect for explainer videos, training tools, onboarding, and internal communications.

Clarity Through Visual Thinking

Design That Builds Recognition.

From packaging to mascots, icons, and UX visuals — each asset is built for clarity, usability, and brand cohesion. Designed to perform across retail shelves, digital products, and animated environments.

Distinctive Design for Real-World Impact

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Advertising & Business Illustration
Visual Storytelling

I create hand-drawn illustration for campaigns, products and organisations that need a clear, recognisable visual voice. The aim is to make messages easier to understand and remember, whether they appear in ads, on packaging, in presentations or inside an organisation.

Over the years I’ve worked with small teams and global brands alike, from local businesses to companies such as Google, Mercedes-Benz and Coca-Cola. As the original illustrator behind the first Google Doodles, I’m used to designing images that have to read quickly and still carry a distinct character.

Typical projects include campaign key visuals, brand and product characters, business comics, packaging illustration and visual assets for presentations or digital platforms. Everything is custom-made for the brief – no stock imagery, no templates, no AI generation – with the same level of care whether the job is a single mascot or a full illustration system.

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For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF.

LinkedIn: linkedin.com/in/idmarsden

Project Scope and Capabilities

Whether it’s a bold poster, an explainer video graphic, or a business comic, each project is tailored to its audience and context.
I provide campaign-ready assets like:

Campaign Illustration

Targeted visuals for print, outdoor, and digital ads.
Illustrations crafted to boost campaign recognition across magazines, billboards, banners, and web promotions.

Whiteboard & Explainer Graphics

Custom hand-drawn assets for explainer videos.
Designed for clarity and viewer retention — ideal for education, onboarding, and B2B communication.

Business Comics & Infographics

Narrative-driven visuals for brands and communication.
Use storytelling and data visualization to simplify complex messages and engage diverse audiences.

Product Packaging Design

Illustration-led branding for retail and consumer goods.
From wine labels to supplements, I create standout packaging that drives shelf impact and brand identity.

Mascots & Character Design

Distinctive, brand-aligned characters.
Mascots. logos and icons that connect emotionally, enhance recognition, and work across cultures and formats.

UX/UI & Interface Assets

Illustrations built for digital products and apps.
Enhance user experience with interface visuals, onboarding flows, and interactive storytelling.

Social Media & Presentation Art

Content-ready visuals for decks, social, and video.
Tailored for shareability and clarity — ideal for marketing teams, agencies, and internal comms.

Motion Design & Animation Assets

Illustration elements ready for After Effects and animation.
Characters, icons, and transitions formatted for smooth integration into motion workflows.

A Collaborative Partner for Startups, NGOs, and Global Leaders

I don’t just “fill a brief.” I partner with you to find the most effective visual language for your budget and objective. My process is designed to be streamlined and efficient, whether we are working on a massive cross-media campaign or a small local project.

If you’re planning your next project or simply exploring options, feel free to [Link: get in touch]. I’m happy to offer insights or provide a custom proposal.

Strategic Visual Communication

Illustrations built to support brand messaging, simplify ideas, and strengthen audience connection.

Tailored for Every Format

Assets are optimized for print, web, presentations, social media, and animation workflows.

Personal & Efficient

You work directly with me, ensuring a human connection and a streamlined process shaped by over 30 years of experience.

Scalable Global Reach

Proposals tailored to your project scope—from local theater posters in Claret/Montpellier to international launches. Working worldwide from France in EN, DE, and FR.

Illustration & Visual Storytelling for Advertising, Business & Brands – Ian David Marsden

Collage showing the Software Engineering Essentials Deck case study cover and interior pages, labeled “Case Study Download.”

Case study download graphic — Software Engineering Essentials Deck (design + illustration)

Hand holding an illustrated software engineering card deck box with three sample cards beside it, coding screen in background.

Software Engineering Essentials Deck — in-hand product photo for developer education

Standalone boxed software engineering training card deck on a desk with a blurred coding screen behind it.

Software Engineering Essentials Deck — clean product hero (packaging design)

llustrated software engineering card deck box on a desk with four sample cards; blurred team meeting in the background.

Software engineering training deck — workplace scene with team in background

Boxed software engineering training card deck with four illustrated sample cards floating over a coding workspace.

Software Engineering Essentials Deck — hero shot with sample training cards

Software Engineering Essentials Deck box on a desk with four illustrated sample cards arranged in front, coding monitor behind.

Software Engineering Essentials Deck — box with four sample cards on desk

Cartoon characters from kindness explainer video including Sam, old lady, classmates, and smiling brain illustration.

Visualizing Empathy – Sam and Friends

Timelapse-style composition from “The Science of Kindness” video showing Sam surrounded by those affected by his actions. The characters were created in a consistent, friendly line style by Ian David Marsden.

Montage of three acts of kindness by Sam, drawn in cartoon whiteboard style for UK educational explainer video.

Kindness in Action – Holding Door, Comforting Friend

Sequence from “The Science of Kindness” showing three acts by Sam: holding the door for an elderly lady, comforting a sad classmate, and inviting a peer to join a game. Illustrated by Ian David Marsden for 52 Lives.

Cartoon representations of cortisol and inflammation beside smiling Sam from explainer video “The Science of Kindness.”

Cortisol & Inflammation Characters – Science of Kindness

Personified villains “Cortisol” and “Inflammation” represent the stress-reducing benefits of kindness. From the educational explainer video created by Ian David Marsden for 52 Lives.

Cartoon family hugging, with labeled drawings of a heart, oxytocin, and nitric oxide molecules.

Family Bonding – Oxytocin and Nitric Oxide

Kindness strengthens family bonds and releases positive hormones. This scene from the explainer video illustrates how oxytocin and nitric oxide support heart health and emotional connection.

Cartoon scene of early humans and a saber-tooth tiger from the explainer video “The Science of Kindness.”

Evolutionary Stress Response – Cave Scene

Illustrated cave scene showing the evolutionary roots of our stress response. Created for the 52 Lives explainer video “The Science of Kindness” by Ian David Marsden. This humorous visual introduces the concept of fight-or-flight and its biological legacy.

Cartoon of smiling boy with labeled brain releasing dopamine, drawn in soft colors.

Dopamine and the Brain’s Reward System

This illustration explains how kindness triggers dopamine release, creating a “helper’s high.” From the explainer video “The Science of Kindness” by Ian David Marsden.

Hearts link multiple characters in this visual metaphor for how kindness spreads through communities.

Kindness Chain Reaction – Spreading Empathy

A chain of kindness spreads from one character to the next in this still from “The Science of Kindness.” This image represents how empathy ripples outward. Hand-drawn by illustrator Ian David Marsden.

Characters stand around the Earth as hearts and sunshine surround them, from kindness explainer video.

Closing Scene – Kindness Around the World

Final scene from “The Science of Kindness,” encouraging viewers to reflect and take action. Illustrated by Ian David Marsden, this image invites children to consider how they can spread kindness today.

Modern Uncle Sam poster with creative glasses and the slogan “I Want You to Change the World” for French HR campaign

Modern Uncle Sam Poster – “I Want You to Change the World”

A bold creative reinterpretation of the classic Uncle Sam poster for PPHO Human Resources, Paris. Designed for the “In Talent We Trust” campaign, this illustrated figure wears imaginative glasses and promotes change-making leadership in the modern workplace.

Custom HR illustration of a reimagined Uncle Sam with glasses for creative workplace campaign

Uncle Sam Reinvented – Character Design for HR Campaign

Illustrated character design of a reinvented Uncle Sam with eccentric glasses. Created for PPHO’s “In Talent We Trust” initiative, Paris 2025 – promoting visionary HR and cultural change.

Columbia Valley Syrah-Grenache wine label with cool-toned illustration and bold text

Syrah-Grenache Blend Label – Columbia Valley Red by TOP SOURCE

Bold, modern label for TOP SOURCE Columbia Valley red blend, combining Syrah and Grenache. Blue vector sun and expressive lettering evoke terroir and complexity.

Mockup of Columbia Valley red wine with blue label for Syrah-Grenache blend

Bottle Mockup – Columbia Valley Syrah-Grenache

Product visualization of Syrah-Grenache label from TOP SOURCE on wine bottle. Presented with professional lighting for catalog or POS use.

Hand-drawn label for TOP SOURCE Walla Walla Syrah with red sun and calligraphic text

Walla Walla Syrah Wine Label – TOP SOURCE

Finished wine label for TOP SOURCE Walla Walla Syrah, showcasing warm red tones, freeform script, and an organic sun element — representing small-batch, premium red wine from Washington.

Product rendering of Walla Walla Syrah label applied to wine bottle

Bottle Mockup – Walla Walla Syrah

Branded bottle mockup of Walla Walla Syrah label from TOP SOURCE, ready for promotional use and print materials

Branded pochette cover showing Carrière Sud Pompignan stone quarry, with refined typography and visual treatment

Carrière Sud Pompignan Pochette Front – Elegant Stone Branding

Front side of a pochette design created for Carrière Sud in Pompignan, featuring photographic retouching, logo placement, and type layout to convey premium natural stone from the South of France.

Pochette back design for Carrière Sud quarry with location map, typography, and graphic layout

Carrière Sud Pompignan Pochette Back – Map & Brand Presentation

Reverse side of pochette with detailed vector map, brand messaging, and layout design for a high-end quarry specializing in elegant natural stone for architectural projects and landscaping.

Character development and icons for internal HR communication

Leonardo HR Campaign – Character & Icon Design by Ian Marsden

Custom illustrations for a corporate HR brochure — original characters and clear iconography developed for the Leonardo initiative. PPHO Paris, France

Editorial-style illustrations with hand-drawn and digital elements

Editorial Illustration Series – Business & Lifestyle Themes

A showcase of expressive editorial illustrations combining digital polish with a hand-drawn, analog warmth — ideal for high-impact storytelling.

Illustrated tourism posters with original comic-style characters created for the Pic Saint-Loup region in southern France by Ian David Marsden.

Pic Saint-Loup Tourism Posters – Occitanie, France

A series of five colorful posters for the Pic Saint-Loup region in Occitanie, France. Featuring original BD-style (Bande Dessinée) characters, humorous storytelling, and family-friendly design for tourism advertising.

T-Shirt Design – Slamtown Skull Graphic for Johnny Mundo Wrestling Brand

High-impact vector artwork for the “Mayor of Slamtown” brand — a custom T-shirt design for wrestler Johnny Mundo (aka John Hennigan). Created in Adobe Illustrator for large-format screen printing, featuring bold comic-inspired illustration and typographic identity.

Wrestling Merch Branding – Johnny Mundo Wearing Slamtown Shirt by Marsden

Professional wrestler and entertainment star Johnny Mundo (John Hennigan) wearing a custom-designed Slamtown T-shirt by Ian David Marsden. Part of a visual identity series for merchandise, events, and streetwear in the pro wrestling industry.

Affiche-QUISSAC-2025-Marsden-Petit

Coca-Cola can comic strip recycling dunk illustration

Coca-Cola Can Comic – “Recycling Dunk” Illustration (IGORA Campaign)

Wordless comic strip illustrated for Coca-Cola Switzerland and IGORA Recycling — featured directly on printed cans. A dynamic mini-storyline designed to raise recycling awareness in a fun and accessible way.

Coca-Cola nature comic strip recycling illustration

Coca-Cola Can Comic – “Nature Redemption” (IGORA Campaign)

Detailed comic illustration for Coca-Cola’s Swiss recycling campaign. The “Nature Redemption” strip depicts an eco-friendly narrative printed on actual soda cans to encourage participation in aluminum recycling.

Fraunhofer Character Design – Animated Scientist for Corporate Communication

Custom character design of Joseph von Fraunhofer, developed for internal and external corporate media by Ian David Marsden. Used in explainer animations, presentations, and printed brochures.

Branded UX and illustration system for iSHEPHERD TRM360 platform designed by Ian David Marsden

iSHEPHERD Brand Identity, UX & Explainer Assets

Visual identity, user experience system, and branded illustration assets for iSHEPHERD AG — a Swiss SaaS provider specializing in enterprise compliance and access management. I developed a cohesive suite of storytelling visuals, UX wireframes, vector icons, pitch decks, and explainer scenes for their TRM360 platform. Project scope included concept-to-delivery for motion graphics, gamified infographics, and interface systems.

Icons and UX visuals developed for enterprise TRM software branding

iSHEPHERD TRM360 – Icons, UI and Creative Direction

Complete visual strategy and artwork for iSHEPHERD’s TRM360 software — from icon systems and infographics to pitch decks and web assets.

Cartoon friar character arriving in a yellow NYC taxi in front of the Friars Club for animated website intro

Friars Club NYC – Animated Intro Frames

Cartoon-style animation frames for the official Friars Club website, featuring a custom character (Friar) arriving in a classic New York City yellow cab. Illustrated intro sequence concept for the club’s homepage.

Glam’s Canin Dog Grooming Marketing Set – Posters, Flyers & Branding

Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.

Cartoon dog mascots for Glam’s Canin grooming service

Glam’s Canin Dog Mascots – Character Illustration for Grooming Brand

Original mascot characters created for Glam’s Canin, showing different dog breeds in humorous poses with bows and glam styling. Designed to be friendly, appealing, and brand-consistent across signage and media.

Glam’s Canin Exterior Signage – Full Storefront Branding

Large-scale shop signage for Glam’s Canin dog grooming business, installed above the salon entrance. Includes dog mascot illustrations, logo, and bright brand colors for visibility from the street.

Glam’s Canin pink grooming coupons with cartoon dogs

Glam’s Canin Promotional Vouchers – Grooming Discount Coupons

Set of promotional coupons for Glam’s Canin featuring hand-drawn mascots and discounts for dog grooming services. Bright colors and playful layout for strong visual impact in local marketing.

Mensa IBD 2017 Nice – Horizontal Logo

Official logo and mascot design selected for the 2017 International Board of Directors (IBD) meeting of Mensa International, hosted in Nice, France. The concept features a witty, character-based logo with a brainy Frenchman and iconic symbols of intellect and creativity.

Mensa IBD 2017 – Poster & Event Branding

Poster display of the official IBD 2017 logo at the Mensa France event in Nice. The winning design included scalable branding assets and a character-led mascot used across merchandise, digital, and signage.

slot machine symbols and payline UI for Facebook game

Symbol Set and Payline UI – Inca Slots Facebook Game

Full set of illustrated slot symbols and animated payline interface for the social game Inca Slots. Features rich textures, gold-trimmed letters, and Mayan-style embellishments designed for high visual impact on desktop and mobile.

Illustrated explainer video visuals for Mycotrition Naturpilze with multilingual voiceover and character design by Ian David Marsden.

Mycotrition Naturpilze – Explainer Videos – Erklärfilme in Deutsch, Englisch und Französisch

Illustrated and animated explainer videos for Mycotrition Naturpilze. Entirely produced by Ian David Marsden: storyboards, character design, backgrounds, animation, and voiceovers in French, German, and English — with celebrity dubbing voices.

Explainer animation storyboard with legal metaphors and building regulation visuals for YJOO and City of St. Gallen

YJOO – Explainer Film for Baureglement

Still frames from explainer animation created for YJOO Strategy Communication and the Bauamt Stadt St. Gallen. The film clarified the 1972 building regulations with stylized visuals, metaphors, and infographic storytelling.

Flat design of a Mercedes Formula 1 car for cutout and foldable paper model.

Formula 1 Car Flat Design – Mercedes-Benz Petronas Museum Cutout

A flat illustrated model of a Mercedes-Benz Formula 1 car, created for the Mercedes-Benz Museum. Designed to be printed, cut out, and folded into a 3D paper car for exhibition or educational use.

Vintage comic poster with housewife using cleaning products to transform messy kitchen into clinical environment.

Global Dräger Poster – Kitchen Chaos to Clinical Cleanliness

A 1950s-style comic showing a housewife discovering mystery stains, then transforming into a hospital-clean heroine using Dräger’s hygiene products. Created for Dräger’s global infection prevention campaign.

Cartoon video still of 1950s housewife turning messy kitchen into hospital-grade clean space using Dräger products.

Draeger Explainer Frame – Kitchen Chaos to Clinical Cleanliness

Animated video frame from the Dräger campaign showing a retro housewife transforming kitchen chaos into a sterile, clinical environment. Based on the poster “From Kitchen Chaos to Clinical Cleanliness.”

Man polishing pink classic car, scene shifts to hospital sterilization with Dräger systems

Classic Car Shine vs. Hospital Sterilization – Dräger Global Campaign

Comic poster for Dräger highlighting the precision of hospital sterilization through humorous juxtaposition with car polishing rituals.

Man in animation polishes pink car, transitioning to hospital sterilization message with Dräger equipment.

Draeger Explainer Frame – Hospital Sterilization vs. Classic Car

Frame from an animated version of the “Classic Car Shine vs. Hospital Sterilization” Dräger poster. Highlights the precise cleanliness standards in healthcare using humorous car-care metaphors.

Cheerful 1950s housewife in illustrated comic showing transformation through effective cleaning.

Infection Prevention Poster – The Power of Proper Cleaning (Dräger)

Retro-style illustrated comic of a smiling homemaker whose world transforms with a burst of cleanliness using Dräger products. Designed to communicate across markets and languages.

1950s-inspired animated homemaker holding disinfectants, mid-transformation, used in Dräger hygiene video.

Draeger Explainer Frame – The Power of Proper Cleaning

Animation still from Dräger’s infection prevention campaign, illustrating a comic heroine’s powerful transformation through proper cleaning. Matches the “Power of Proper Cleaning” poster.

Grease-covered mechanic repairs engine, shifts to hospital staff using sterile Dräger equipment

From Grease and Grit to Surgical Precision – Dräger Visual Campaign

A comic-style visual metaphor showcasing Dräger’s sterilization equipment, from garage to operating room — clean, clear, effective.

Cartoon mechanic with greasy hands shifts into hospital staff using Dräger sterilization gear.

Draeger Explainer Frame – Grease to Surgical Precision

Video adaptation of the Dräger visual campaign “From Grease and Grit to Surgical Precision.” Comic-style scene transitions from messy mechanic shop to pristine surgical setting.

Breaksru Coaching Icons – Visualizing Growth

Elegant custom icon set created for Breaksru by Suzanne Ruf — a Swiss business coach and consultant. Each vector symbol illustrates core services such as transformation, leadership, collaboration, and organizational strategy. Part of the full identity system and web design.

Explainer video scene showing Contracting Professional in U.S. government acquisition role, with illustrated training visuals.

FAI Explainer Video – Contracting Professional Overview

Whiteboard-style explainer video introducing the role of a Contracting Professional within the U.S. federal acquisition system. Created by Ian David Marsden for Coley & Associates and the Federal Acquisition Institute (FAI), this training tool features custom character illustrations, vector artwork, and visual storytelling tailored for agencies like NASA, DOE, and GSA.

Whiteboard-style animated frame showing Program Manager role in U.S. government acquisition, with custom character illustration.

FAI Explainer Video – Program Manager Role

Animated explainer introducing the role of a Program Manager (PM) in the U.S. federal acquisition process. Commissioned by FAI and illustrated by Ian David Marsden, the project simplifies complex procurement policy into clear visuals with character-driven storytelling, used by NASA, VA, and other federal agencies.

Original Google Doodle Artist – Ian David Marsden

Ian David Marsden was the original Google Doodle artist during the company’s early years, designing many of the now-iconic homepage illustrations that helped launch the Doodle tradition. This visual montage showcases some early concept highlights from his time collaborating with Google.

Saint-Mathieu mairie bee mascot character in vector color and outline versions

Bee Mascot Character – Vector Artwork in Color and Outline

Friendly bee mascot character designed in vector format with both full-color and outline versions, created for the town of Saint-Mathieu.

3D bee mascot toy poses showing cheerful expressions and dynamic gestures

Bee Mascot – 3D Concept Visuals

3D character concepts and toy-ready visualizations of the official bee mascot designed for the public rucher in Saint-Mathieu-de-Tréviers. These renders showcase versatility for use on signage, educational materials, and branded products like local honey.

Family holding honey jar with bee mascot label in outdoor setting, Pic Saint-Loup hills in background

Family Honey Brand Mockup – Bee Mascot Character on Packaging

Mockup showing a family brand concept featuring a custom bee mascot design on honey packaging, set against the landscape of Pic Saint-Loup near Claret, France.

Side view of Ritzenhoff sugar bird packaging featuring Ian David Marsden’s illustrated mascot.

Sugar Bird Zuckervogel Character Design for Ritzenhoff Kitchen Farm by Ian David Marsden

Alternative packaging view of the “Zuckervogel” sugar dispenser designed by Ian David Marsden. Character-driven branding turns a household item into a collectible mascot with broad licensing potential.

Sugar bird character mascot for Ritzenhoff Kitchen Farm

Sugar Bird Mascot Design for Ritzenhoff Kitchen Farm – Illustrator Ian David Marsden

Character design for Ritzenhoff’s “Kitchen Farm” line – featuring a whimsical sugar bird mascot created by Ian David Marsden. This stylized, illustrated character appears on kitchenware and gift packaging, blending charm with modern branding for the German design brand.

Retail Display of Marsden’s Mascot Packaging Designs for Ritzenhoff Kitchen Farm Collection

Display of Ritzenhoff Kitchen Farm boxes, featuring illustrated mascots designed by Ian David Marsden. The characters were developed to enhance shelf impact and brand storytelling across packaging and promotional materials.

HOT COFFEE Character Design – Ritzenhoff Cappuccino Cup

Whimsical character design created for Ritzenhoff’s HOT COFFEE line of cappuccino cups. This energetic illustration features a stylish barista girl with a giant paw-print spoon, combining charm and personality for the brand’s collectible series.

Ritzenhoff product lineup Kitchen Farm with illustrated mascots

Character and Product Line – Ritzenhoff Kitchen Farm by Ian David Marsden

Full product collection from Ritzenhoff’s “Kitchen Farm” series featuring multiple illustrated mascots and packaging designs. Designed by Ian David Marsden, this set includes birds, animals, and stylized branding illustrations on kitchen items and retail packaging.

Royal Cat Illustration – Ritzenhoff Bowl Design

Elegant and quirky cat character created for Ritzenhoff’s designer pet bowl series. The crowned feline blends minimalist line art and pop sensibilities with regal flair — a striking design fit for feline royalty.

Cat Character Variants – Ritzenhoff Designer Bowl

Detail view of expressive cat illustrations featured in Ian David Marsden’s designer bowl for Ritzenhoff. These playful variations capture feline personality in clean, fluid vector style — bringing charm and motion to this premium ceramic line.

Ritzenhoff Kitchen Farm packaging with character mascots

Mascot and Packaging Art for Ritzenhoff Kitchen Farm by Ian David Marsden

Retail packaging presentation of Ritzenhoff Kitchen Farm products featuring mascots and visual storytelling elements by illustrator Ian David Marsden. Each box showcases a different character – bringing playful, high-end storytelling to kitchen giftware in Germany.

Pig-shaped salt jar and cartoon bird sugar dispenser with original mascots for Ritzenhoff Kitchen Farm.

Product Mascot Design for Ritzenhoff Salt Pig and Sugar Dispenser by Ian David Marsden

Close-up of Marsden’s “Salt Pig” and “Sugar Bird” designs for Ritzenhoff Kitchen Farm. Both feature original characters created for cross-market appeal, usable in print, animation, and merchandising.

PDF icon and layout preview showcasing Ian David Marsden’s case study downloads available on the website.

Case Study PDF Portfolio – Download Overview

An overview image promoting downloadable PDF case studies. Each case study presents full campaigns by Ian David Marsden from initial concepts to final deliverables.

Framed illustration art for Paris café interiors by Ian David Marsden, featuring detailed and atmospheric linework.

Framed Paris Café Illustrations – Decorative Artwork

Elegant framed illustrations created for a Paris café — showcasing a classic and refined hand-drawn style suited for décor, hospitality, and interior branding.

Modern Uncle Sam-style poster with slogan “In Talent We Trust”, HR campaign for PPHO, Paris.

“In Talent We Trust” Poster – Uncle Sam for PPHO Paris

Commissioned by Annw Weber SAS for PPHO, this parody poster uses the famous Uncle Sam visual in a modern HR context. Created for a French audience to promote trust in talent, innovation, and collaboration. Concept and execution by Ian David Marsden.

Black and white illustrations of Leonardo in dynamic scenes for InTalent branding.

Leonardo Character Spot Illustrations – InTalent France

Expressive character-based line drawings developed for HR and innovation consultancy InTalent, featuring Leonardo in various conceptual scenes. Flexible and modular style for print and digital uses.

Custom web graphics featuring star frameworks and HR evaluation visuals.

HR Web Graphics – Star Icons and Talent Frameworks for InTalent

Visual development for the InTalent website, combining iconography, flat illustration, and branded character elements to convey assessment models and innovation strategies.

Illustrated mascot OSKAR in safety and construction scenarios for Seele GmbH safety campaigns.

Corporate Safety Mascot Design – OSKAR for Seele GmbH

A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.

Construction Safety Mascot Illustrations – OSKAR for Seele GmbH

Creative Man action figure promotional visual for Ian David Marsden

“Creative Man” Action Figure Promo – Swiss Army Knife of Design

Tongue-in-cheek promotional visual for Ian David Marsden’s creative services, styled as an action figure toy. “Creative Man” embodies multi-discipline skills including illustration, design, branding, and web strategy.

Cartoon character in blue jumpsuit with headset and toolbox, captioned “VROOOOOOM!” – title frame for Hermes intranet campaign.

Hermes Intranet Campaign – Title Illustration with Custom Mascot

Launch artwork for Hermes Paketversand’s “Pimp Your Intranet” campaign. Original mascot and layout illustration designed for maximum impact across internal newsletters, posters, and digital banners.

Cartoon showing a dynamic upgrade: a Hermes employee driving a transformed soapbox car with flames, goggles, smoke, and “VROOOOOM!” text.

Hermes Comic Panel – Soapbox Car Transforms Into Futuristic Racer

Scene two of the Hermes “Pimp Your Intranet” campaign: the protagonist upgrades his old-fashioned soapbox into a sleek speed machine. Designed to emphasize transformation, energy, and tech innovation.

Four stylized cartoon characters assembling a Hermes-branded device, with tools, teamwork, and cloud-themed visual metaphors.

Hermes Campaign – Team Collaboration Cartoon Illustration

Final panel of Hermes intranet campaign series: employees working as a coordinated team to improve digital tools. Designed for clarity without relying on language, ideal for international audiences.

Montage of illustrated character heads used in a hybrid photo/illustration concept for glasses advertising.

Künzli Optik – Illustration and Photography Concept for Outdoor Advertising

Campaign overview for Swiss eyewear brand Künzli Optik. Ian David Marsden created minimalist ink head sketches to be overlaid with real product photos, creating impactful posters and magazine visuals.

Minimalist female portrait illustration featuring real glasses, part of Künzli Optik ad series by Ian Marsden.

Illustrated Eyewear Portrait – Künzli Optik Campaign (Female)

Stylized ink portrait of a woman by Ian David Marsden with real eyeglasses composited in post-production. Created for a Zurich-based outdoor and print campaign.

Real eyeglasses overlaid on a minimalist illustrated female face in an ad for Künzli Optik.

Künzli Campaign Detail – Glasses and Female Portrait

Close-up view of a stylized female portrait paired with photographed glasses. A detail from the Künzli Optik campaign art series.

Simplified illustrated portrait of a blond man with glasses, designed for a Swiss eyewear advertising campaign.

Illustrated Eyewear Portrait – Künzli Optik Campaign (Blond Male)

Ink-line minimalist portrait of a blond man, part of the Künzli Optik campaign. Illustrated by Ian David Marsden for magazine and poster use.

Illustrated character with glasses added through photography, used in Künzli Optik Zurich campaign.

Advertising Detail – Eyewear Illustration Integration

Illustrated character portrait with overlaid product photo of eyeglasses. Designed for high-end visual advertising by Ian David Marsden.

Close-up of an illustrated male portrait wearing real glasses, for Künzli Optik Zurich.

Künzli Optik Campaign – Male Eyewear Portrait

Real eyeglasses placed onto a hand-drawn male character illustration by Ian David Marsden for Swiss optician Künzli Optik.

Advertising image with illustrated face and product photography of eyeglasses for Künzli Optik Zurich.

Illustration and Glasses Product Photo – Zurich Ad Detail

ide-angle advertising image showing a stylized face with real glasses. Part of Ian David Marsden’s mixed-media concept for Künzli Optik’s citywide campaign.

Illustrated faces with real glasses featured in Zurich public ads and tram posters for Künzli Optik.

Outdoor Poster and Tram Display – Künzli Optik by Ian David Marsden

Citywide outdoor advertising for Künzli Optik Zürich featuring minimalist illustrated portraits with real eyeglasses. Displayed in tram panels, poster installations, and public signage across Zurich.

Family turns off unused appliances to reduce energy use, shown through comic storytelling

Sustain D Wordless Comic – Standby Power Consumption

Designed for multilingual rollout, this comic encourages small energy-saving actions with easy-to-read visuals and no words.

Animated New Year greeting eCard on iPad for GMX, WEB.DE, and mail.com featuring custom character illustration

Animated New Year eCard on iPad – GMX, WEB.DE, mail.com

A looping animated eCard design celebrating the New Year, developed for GMX, WEB.DE, and mail.com. Featured here on an iPad mockup, the card showcases bespoke character design and motion crafted to boost engagement and brand sentiment during seasonal campaigns.

Thumbnail grid of 10 animated eCard designs for GMX, WEB.DE, and mail.com showing a range of custom seasonal animations

eCard Animation Series – GMX, WEB.DE, mail.com (10 Card Designs)

A selection of ten unique animated eCards designed for 1&1 Mail & Media portals. This series includes humorous, festive, and emotionally resonant cards tailored for holidays, team recognition, and customer moments — each featuring original character art and looping animation.

GMX Merry Christmas eCard animation displayed on an iPhone screen

Merry Christmas eCard Animation – GMX | iPhone Mockup

Mobile preview of the animated “Merry Christmas” eCard created for GMX, WEB.DE, and mail.com. Shown on an iPhone screen, this festive animation blends bespoke character design, looping motion, and brand-aligned color palettes to spread cheer across millions of inboxes.

Line-art crowd scene celebrating successful Click & Collect pickup from a French tech service, part of a whiteboard explainer video by Ian David Marsden.

Click and Collect Crowd Scene – Whiteboard Explainer for Web Libre Consult

Illustrated scene from the Web Libre Consult explainer video (vidéos explicatives), showing an excited crowd using a digital Click & Collect service. Commissioned by a French tech startup in Montpellier and illustrated by Ian David Marsden.

Black-and-white cartoon scene with hand-drawn characters placing an order via tablet for app-based Click & Collect service.

App-Based Ordering Scene – Web Libre Consult Whiteboard Video

Whiteboard illustration showing digital ordering via tablet in a Click & Collect restaurant scenario. Created for Web Libre Consult, a Montpellier-based SaaS consultancy.

Scene with consultants, charts, and money bags emphasizing ROI from tech-based customer solutions in retail.

Consulting & Digital Profit – Whiteboard Explainer Frame

Illustration from Ian David Marsden’s explainer animation for Web Libre Consult. Depicts consultants showcasing the financial value of modern retail solutions like digital Click & Collect systems.

Digital customer service scene for app-based French retail solution, illustrated in a whiteboard animation style.

Customer Support & Tech Workflow – French Whiteboard Video Still

Storyboard frame showing user interface, support staff, and a smooth Click & Collect delivery process. Commissioned by Web Libre Consult and illustrated by Ian David Marsden. French tech Montpellier.

German business comic page showing superhero Captain Power fighting energy chaos caused by Dr. Disturber, promoting Stadtwerke Wedel.

Business Comic – Captain Power vs. Dr. Disturber (Full Page)

Full-page business comic created by Ian David Marsden for Stadtwerke Wedel (Germany). Featuring superhero Captain Power and villain Dr. Disturber, this comic promoted energy efficiency and infrastructure awareness through engaging visual storytelling.

Evil Dr. Disturber navigates underwater in a submarine, vibrant panel from German comic for energy awareness.

Dr. Disturber in seinem U-boot – Antagonist in submarine Comic Panel Artwork

Character scene from the Captain Power comic series by Ian David Marsden. Custom illustration for Stadtwerke Wedel, created for a public utility awareness campaign in Germany.

Comic villain Dr. Disturber in a submarine cutting power cables with giant scissors in a comic panel promoting Stadtwerke Wedel.

uperheldencomic, comiczeichner deutschland, energiekommunikation, auftragsillustration, kinderfreundliche illustration, comiczeichnung

In this comic panel created by Ian David Marsden, the villain Dr. Disturber pilots a menacing underwater submarine equipped with giant scissor arms. His mission: to sabotage the Stadtwerke Wedel energy supply by severing critical electric lines. Part of a custom comic created for a public utility awareness campaign in Germany.

Comic superhero flies from energy company to stop power sabotage, dramatic panel from awareness comic for Stadtwerke Wedel.

Captain Power Emerges from Energy Plant – Comic Action Panel

Captain Power bursts from the Stadtwerke Wedel headquarters, red electric tape in hand, ready to stop Dr. Disturber’s sabotage. Is he secretly part of the utility company? The mystery remains… An exciting panel from the corporate comic illustrated by Ian David Marsden.

Comic hero flies over city as villain retreats, closing scene in business comic about energy reliability.

Victory and Villain’s Promise – Final Comic Panel

In the last scene, Captain Power floats triumphantly over the peaceful town of Wedel as all electrical systems run smoothly again. Below, Dr. Disturber flees, vowing, “You haven’t seen the last of me!” A fun and engaging ending to the awareness comic illustrated by Ian David Marsden.

Vector wine label with Templar knight and golden relic, Pic Saint-Loup mountain background, for French red wine.

High-End Wine Label Design – Pic Saint-Loup Templar Knight Illustration

Premium wine label for Mas de Figuier’s red blend from the Pic Saint-Loup appellation in Languedoc. Features a bold vector illustration of a knight discovering a relic against the mountain silhouette. Designed for upscale French wine branding and packaging.

Heraldic crest with tree and two lions, recreated as vector art for Pic Saint-Loup winery.

Historic Winery Crest Redesign – Mas de Figuier, Pic Saint-Loup

Vector recreation of a traditional heraldic wine crest for Mas de Figuier, a winery in the Languedoc’s Pic Saint-Loup region. Features twin golden lions flanking a central fig tree. Ideal for estate labels and winery branding.

Black T-shirt with pink VW bus and seven caricatured musicians, Take the 55 band.

Caricature Band Art – Take the 55 VW Bus Tour Shirt

Illustrated tour shirt design featuring all five band members drawn from photos, in and around their iconic pink VW van. Personalized cartoon artwork created for Take the 55’s fan merch.

Two mugs with cartoon caricatures of Take the 55 band and pink VW bus.

Custom Cartoon Band Illustration – Take the 55 Merch Mugs

caricatures of band members surrounding their signature pink Volkswagen bus. Commissioned for Take the 55 merchandise including mugs, hats, and shirts. Lead singer Andy Boller appeared on Deutschland hat Talent.

Sheet of stylized cartoon characters wearing different glasses for HR diversity message.

Talent Diversity Campaign – InTalent Character Sheet

Complete lineup of illustrated personas for an HR visual campaign on individual skills and workplace strengths. Each figure wears unique glasses, symbolizing different ways of seeing and contributing.

Single illustrated character with orange glasses, designed to signify individual perspective.

Character Design – Orange Glasses Individuality Icon

Stylized illustration representing personality and perspective for a talent awareness initiative. Part of a broader visual language for Annw Weber SAS, used in print and internal comms.

Side-by-side houses of two couples in the snow, highlighting lifestyle contrast with and without dFreeeze.

Winter comic – Michael & Anne vs. Stefan & Julia: dFreeeze Intro Panel

The opening scene from the dFreeeze explainer comic introduces two neighboring couples — one already using the remote car heating app, the other still struggling through winter. Visually sets up the product’s narrative benefits.

Happy couple enters heated car while neighbors struggle with snow, highlighting benefit of remote app.

dFreeeze Comic – Happy Couple & Warm Car Experience

Michael and Anne enjoy their perfectly preheated car thanks to dFreeeze, while next door Julia yells at a late Stefan. Contrast and humor reinforce the product’s selling point.

Couple frustrated with snow-covered car and summer tires, highlighting winter inconvenience without remote heating.

dFreeeze Comic – Snowy Morning Chaos Without the App

Frustration mounts for Stefan and Julia as they face a snow-covered car, forgotten summer tires, and no heating solution. This comic panel humorously builds tension before the product reveal.

Man using app in office to activate car heating, walks to cleared vehicle in snowy parking lot.

dFreeeze Comic – App-Controlled Comfort and Convenience

Michael smoothly activates his dFreeeze app from the boardroom and finds his car ice-free. A subtle nod to professionalism and smart tech adoption in daily life.

Mechanic showing app features to man in garage, explaining smart car heating options.

dFreeeze Comic – Mechanic Explains Features

The local car mechanic introduces Stefan to dFreeeze’s features, emphasizing year-round use — including summer lighting and programmable comfort settings.

Printed brochures for dFreeeze winter campaign with comic cover and first double-page inside open.

dFreeeze Winter Campaign – Printed Brochures (Cover + First Spread)

Printed comic booklets designed for digades’ winter campaign, showing both the stack of brochures and the fully illustrated first double-page spread. Distributed in Germany and Switzerland for retail and point-of-sale marketing.

Hand drawing cartoon characters at a dinner table in whiteboard animation style for dFreeeze explainer video (German version).

Explainer Video: dFreeeze Remote Car Heater (German Version)

Whiteboard-style explainer video introducing the dFreeeze app to German-speaking customers. Features hand-drawn illustrations, a warm narrative tone, and professional voice-over.

Cartoon couple in snow near frozen car being drawn by hand in explainer video for dFreeeze (English version).

Explainer Video: dFreeeze Remote Car Heater (English Version)

English-language whiteboard explainer video for dFreeeze, focusing on comfort and convenience for winter driving. Clean animation and custom illustrations highlight the product’s USP.

Official Logo Design – La Toya Jackson Website by Ian David Marsden

The official crest-style logo created for La Toya Jackson - seen here on her website and personal brand, combining regal elements with musical heritage. This image shows the logo featured on her official homepage, which I also designed.

La Toya Jackson Logo – Embroidered Pillow Concept

Embroidered pillow featuring the official La Toya Jackson crest logo applied to a custom pillow design. This visual highlights brand versatility across merchandise and physical applications.

Wine label Domaine Les Tuileries Cabernet red with illustration

Wine Label Illustration – Domaine Les Tuileries Cabernet Sauvignon

Illustrated wine label for Domaine Les Tuileries Cabernet Sauvignon — featuring hand-drawn characters and red graphic accents. Designed to evoke French tradition with a whimsical, artisanal flair.

Business training Wimmelbild by Ian David Marsden for corporate communication and crisis response.

Wimmelbild for Corporate Training – Ian David Marsden Illustration

Colorful vector café poster with vector cutout characters by Ian David Marsden.

Retro Café Vector Illustration – Character Art by Ian Marsden

Holiday-themed winter scene illustration for Lindt chocolate packaging

Lindt Chocolates – Holiday Packaging Concept by Ian David Marsden

Concept artwork for Lindt’s holiday-themed chocolate box. Featuring whimsical winter scenes and charming character design, this illustration wraps around the product for maximum shelf appeal and seasonal warmth.

Character illustrations for Lindt holiday chocolate wrappers including teddy bear, balloon, wagon, and children

Lindt Chocolates – Holiday Character Wrappers (Individual Foil Illustrations)

Individual vector character illustrations designed for wrapping individual chocolate pieces. Each festive figure adds storytelling charm and collectible appeal to Lindt’s seasonal chocolate line.

PartyPOW! VIP Club pack comic-style supplement design

PartyPOW! VIP Club Edition – Comic Style Packaging Artwork

Illustrated outer packaging for the VIP Club Pack edition of PartyPOW! featuring a red-carpet party scene in comic strip style. Full illustration and creative direction by Ian David Marsden.

PartyPOW! – Physical Packaging Display & Product Shots

Photograph showing multiple PartyPOW! packaging variants, including the full blister pack display with comic-style panels, capsules, and mascots. This captures the brand’s energetic in-store shelf presence.

PartyPOW! Lady Pack pink exterior with female mascot

PartyPOW! – Lady Pack Edition Designed by Ian David Marsden

Bold, glam-oriented “Lady Pack” concept for PartyPOW!, using soft gradients, nightclub lighting effects, and a female-centric character to engage women in the wellness space. Design highlights include QR integration and lifestyle appeal.

PartyPOW! Steel Edition open view with icons and capsules

partypow-steel-PartyPOW! – Steel Pack Design by Ian David Marsden

“Steel Pack” concept with riveted chrome panel styling for a rugged, masculine look. Custom QR icons explain usage, while the blister format reinforces the premium, high-energy feel of the PartyPOW! brand.

Overhead concept illustration of Volkswagen SEDRIC exhibition stand with people and floor layout

Volkswagen SEDRIC – Exhibition Layout Illustration by Ian David Marsden

Bird’s-eye concept illustration of the SEDRIC presentation layout at CEBIT 2018. Shows spatial design, modular flooring, and crowd interaction zones for the autonomous mobility exhibit.

Concept art of Volkswagen SEDRIC driving through Autostadt with river and trees in view

Volkswagen SEDRIC – Autostadt Exterior Concept Scene

Exterior scene illustrating Volkswagen SEDRIC navigating the Autostadt in Wolfsburg. The stylized rendering highlights location context, brand integration, and natural elements.

Volkswagen SEDRIC car on display with ‘Nightlife’ interior design concept and visitors viewing

Volkswagen SEDRIC – Concept Illustration of Nightlife Display Scene

A stylized render of the SEDRIC interior design theme “Nightlife,” visualized as a mock display. Focus on atmosphere, interior mood lighting, and public interaction.

Concept drawing of SEDRIC autonomous car in photo studio with lighting and crew setup

Volkswagen SEDRIC – Studio Setup Illustration by Ian David Marsden

Photo studio concept art showing SEDRIC being prepared and photographed under controlled lighting. The yellow vehicle variant is presented with technical styling and workflow realism.

character cards laurent le rouge dona flora lady araignée zenyth

Character Card Design for PILLAGE Board Game – Marsden Illustration

A cast of illustrated medieval characters for the card-based board game PILLAGE autour du Pic, designed by Ian David Marsden. Each card blends stylized line art with a historical-fantasy aesthetic suited to European tabletop games.

Fantasy board game poster with characters and colorful environment

Pillage – Game Art Poster with Characters and World

Poster-style key art from the board game Pillage, combining heroic fantasy with visual humor. Created for branding and storytelling, this piece showcases main characters, environments, and marketing elements.

plateau de jeu modulaire pillage jeu de société

Modular Game Board Design for PILLAGE – Ian David Marsden

Central game board created by Ian David Marsden for the modular tabletop board game PILLAGE. Features a rich visual grid system with medieval iconography, designed for flexibility and immersive gameplay.

A three-floor building with groups of professionals; man in suit presenting beside it.

Business Training Visual – Elevator Team Hierarchy

Clean vector illustration used in corporate communication to represent organizational structure and efficiency. Depicts a building with staff distributed across three floors: the largest group on the bottom, a mid-sized team on the middle floor, and only two on the top — highlighting talent distribution or leadership bottlenecks.

Illustration of a business team overloading a computer interface without a strategy

Strategy Illustration – Team Overload at Control Panel

Conceptual business illustration for explainer videos and presentations. A team of professionals frantically pressing buttons on a giant control panel without coordination — illustrating the risks of poor strategy, lack of delegation, or overload.

Haunted Hollywood Tours – Branding & Web Design

Official website and branding visuals for Haunted Hollywood Tours in Los Angeles. Features custom monster characters, a spooky Cadillac vector illustration, and full art direction including web UI and mobile responsiveness. A fun and bold attraction identity blending horror and tourism.

Printed kakemono banners for AN2V displayed at professional trade show booth

AN2V Trade Show Display – Kakemonos in Use

Photograph of the printed AN2V kakemono banners displayed at a professional event booth. Highlights final output and use in real-world exhibition setting. Clear, friendly, and professional visual presence for industry outreach.

Identité visuelle complète – Chanzy Automobiles, garage local près de Montpellier

Illustration vectorielle réalisée pour Chanzy Automobiles à Sauteyrargues, dans l’Hérault. Ce visuel regroupe des illustrations stylisées de la façade du garage, de deux véhicules vintage emblématiques (Renault Estafette et Renault 4CV), ainsi que du logo principal et d’un pack complet d’icônes vectorielles personnalisées. Projet de branding graphique conçu pour mettre en valeur un artisan local à proximité de Claret et Saint-Mathieu-de-Tréviers, au cœur de la région de Montpellier.

Creative Man action figure at the beach – packaging includes Aperol Spritz, sketchbook, vintage radio, burger, and sea background

Creative Man Action Figure – Journée Plage Edition – L’Espiguette, Le Grau-du-Roi

From the Creative Man collectible series, this whimsical “Journée Plage” edition places our hero seaside at the iconic L’Espiguette beach in Le Grau-du-Roi. Packaged in a custom blister box with beach sand, a seagull flying overhead, and a plastic sea star tucked beside his feet, this version includes all the essentials: a vintage radio, an Aperol Spritz, a sketchbook and pen, a burger, and a beach-ready outfit topped off with a nostalgic comic-style t-shirt. A humorous take on the modern creative’s toolkit—now with sunscreen vibes.

View Detailed Case Studies

For a closer look at my working methods and project approach, visit the Client Case Studies page. Each PDF download includes a breakdown of project goals, process, and final deliverables — useful for agencies, art buyers, and communication teams.