Communicate Boldly. Deliver Clearly.
Campaign artwork and branded illustrations aligned with your message, built to engage audiences and scale across formats. From local promotions to global activations, visuals are crafted to resonate — in print, digital, or OOH media.
Visual Assets with Strategic Purpose
Inform Visually. Engage Intelligently.
Whiteboard graphics, business comics, and data-infused infographics designed to simplify complexity and enhance understanding. Perfect for explainer videos, training tools, onboarding, and internal communications.
Clarity Through Visual Thinking
Design That Builds Recognition.
From packaging to mascots, icons, and UX visuals — each asset is built for clarity, usability, and brand cohesion. Designed to perform across retail shelves, digital products, and animated environments.
Distinctive Design for Real-World Impact
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For a quick, shareable overview of my illustration range, download my illustrator portfolio PDF.
Typical applications
These projects typically sit between advertising illustration, commercial illustration, campaign design, brand storytelling and strategic visual communication. Some projects need a single image with strong impact. Others require a broader illustration system that works across multiple formats and touchpoints.
Campaign Illustration
Custom illustration for advertising campaigns, launches and brand communication across print, outdoor, digital and editorial placements.
Packaging & Product Illustration
Illustration-driven packaging, labels and product visuals for wine, consumer goods, supplements, retail and premium ranges.
Brand Characters & Visual Assets
Distinctive character design, mascots and icon-based brand assets designed to improve recognition, personality and audience connection.
Business Comics & Infographics
Narrative-led visual communication for presentations, internal communication, change management and complex information.
UX/UI & Interface Visuals
Custom visual assets for digital products, onboarding flows, interface storytelling and platform-based communication.
Explainer & Motion-Ready Assets
Illustrated assets prepared for explainer videos, motion graphics and animation workflows, including separated elements, characters and transitions.
Why clients commission this kind of work
Business illustration is useful when a message needs to be both clear and distinctive. Unlike stock imagery, a custom visual system can be aligned to your message, your audience and your brand tone from the outset. It can simplify complex information, strengthen recall and give a campaign or product a more recognisable visual identity.
Some clients need a single key visual. Others need a broader illustration system that works across ads, presentations, packaging, social media, internal communication or motion graphics. In both cases, I work directly with the client or agency team to define the right visual approach and deliver artwork that is both strategically useful and production-ready.
Strategic Visual Communication
Illustration designed to support positioning, explain ideas and strengthen audience recognition.
Built for Multiple Formats
Assets prepared for print, packaging, social media, presentations, digital platforms and motion.
Direct Collaboration
You work directly with the illustrator, which keeps the process clearer, faster and more consistent.
Production-Ready Delivery
Final artwork supplied in the formats needed for agencies, in-house teams, publishers and production partners.
If you are planning a campaign, presentation, product launch or communication system and want visuals that are distinctive, useful and professionally finished, please get in touch. I’m happy to discuss scope, deliverables and the most suitable visual approach for the brief.
Illustration & Visual Storytelling for Advertising, Business & Brands – Ian David Marsden
Modern Uncle Sam Poster – “I Want You to Change the World”
A bold creative reinterpretation of the classic Uncle Sam poster for PPHO Human Resources, Paris. Designed for the “In Talent We Trust” campaign, this illustrated figure wears imaginative glasses and promotes change-making leadership in the modern workplace.
T-Shirt Design – Slamtown Skull Graphic for Johnny Mundo Wrestling Brand
High-impact vector artwork for the “Mayor of Slamtown” brand — a custom T-shirt design for wrestler Johnny Mundo (aka John Hennigan). Created in Adobe Illustrator for large-format screen printing, featuring bold comic-inspired illustration and typographic identity.
Wrestling Merch Branding – Johnny Mundo Wearing Slamtown Shirt by Marsden
Professional wrestler and entertainment star Johnny Mundo (John Hennigan) wearing a custom-designed Slamtown T-shirt by Ian David Marsden. Part of a visual identity series for merchandise, events, and streetwear in the pro wrestling industry.
iSHEPHERD Brand Identity, UX & Explainer Assets
Visual identity, user experience system, and branded illustration assets for iSHEPHERD AG — a Swiss SaaS provider specializing in enterprise compliance and access management. I developed a cohesive suite of storytelling visuals, UX wireframes, vector icons, pitch decks, and explainer scenes for their TRM360 platform. Project scope included concept-to-delivery for motion graphics, gamified infographics, and interface systems.
Glam’s Canin Dog Grooming Marketing Set – Posters, Flyers & Branding
Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.
Mensa IBD 2017 Nice – Horizontal Logo
Official logo and mascot design selected for the 2017 International Board of Directors (IBD) meeting of Mensa International, hosted in Nice, France. The concept features a witty, character-based logo with a brainy Frenchman and iconic symbols of intellect and creativity.
Inca Slots Facebook Game – Full Interface and Character Art by Ian David Marsden
Complete slot machine user interface design for the Inca Slots Facebook game. Includes custom Aztec-inspired character icons, gold-themed letter symbols, and UI layout — fully illustrated by Ian David Marsden in Adobe Illustrator and Photoshop.
Mycotrition Naturpilze – Explainer Videos – Erklärfilme in Deutsch, Englisch und Französisch
Illustrated and animated explainer videos for Mycotrition Naturpilze. Entirely produced by Ian David Marsden: storyboards, character design, backgrounds, animation, and voiceovers in French, German, and English — with celebrity dubbing voices.
Breaksru Coaching Icons – Visualizing Growth
Elegant custom icon set created for Breaksru by Suzanne Ruf — a Swiss business coach and consultant. Each vector symbol illustrates core services such as transformation, leadership, collaboration, and organizational strategy. Part of the full identity system and web design.
FAI Explainer Video – Contracting Professional Overview
Whiteboard-style explainer video introducing the role of a Contracting Professional within the U.S. federal acquisition system. Created by Ian David Marsden for Coley & Associates and the Federal Acquisition Institute (FAI), this training tool features custom character illustrations, vector artwork, and visual storytelling tailored for agencies like NASA, DOE, and GSA.
FAI Explainer Video – Program Manager Role
Animated explainer introducing the role of a Program Manager (PM) in the U.S. federal acquisition process. Commissioned by FAI and illustrated by Ian David Marsden, the project simplifies complex procurement policy into clear visuals with character-driven storytelling, used by NASA, VA, and other federal agencies.
Original Google Doodle Artist – Ian David Marsden
Ian David Marsden was the original Google Doodle artist during the company’s early years, designing many of the now-iconic homepage illustrations that helped launch the Doodle tradition. This visual montage showcases some early concept highlights from his time collaborating with Google.
Sugar Bird Mascot Design for Ritzenhoff Kitchen Farm – Illustrator Ian David Marsden
Character design for Ritzenhoff’s “Kitchen Farm” line – featuring a whimsical sugar bird mascot created by Ian David Marsden. This stylized, illustrated character appears on kitchenware and gift packaging, blending charm with modern branding for the German design brand.
Retail Display of Marsden’s Mascot Packaging Designs for Ritzenhoff Kitchen Farm Collection
Display of Ritzenhoff Kitchen Farm boxes, featuring illustrated mascots designed by Ian David Marsden. The characters were developed to enhance shelf impact and brand storytelling across packaging and promotional materials.
HOT COFFEE Character Design – Ritzenhoff Cappuccino Cup
Whimsical character design created for Ritzenhoff’s HOT COFFEE line of cappuccino cups. This energetic illustration features a stylish barista girl with a giant paw-print spoon, combining charm and personality for the brand’s collectible series.
Character and Product Line – Ritzenhoff Kitchen Farm by Ian David Marsden
Full product collection from Ritzenhoff’s “Kitchen Farm” series featuring multiple illustrated mascots and packaging designs. Designed by Ian David Marsden, this set includes birds, animals, and stylized branding illustrations on kitchen items and retail packaging.
Mascot and Packaging Art for Ritzenhoff Kitchen Farm by Ian David Marsden
Retail packaging presentation of Ritzenhoff Kitchen Farm products featuring mascots and visual storytelling elements by illustrator Ian David Marsden. Each box showcases a different character – bringing playful, high-end storytelling to kitchen giftware in Germany.
“In Talent We Trust” Poster – Uncle Sam for PPHO Paris
Commissioned by Annw Weber SAS for PPHO, this parody poster uses the famous Uncle Sam visual in a modern HR context. Created for a French audience to promote trust in talent, innovation, and collaboration. Concept and execution by Ian David Marsden.
Corporate Safety Mascot Design – OSKAR for Seele GmbH
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
Construction Safety Mascot Illustrations – OSKAR for Seele GmbH
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
Animated New Year eCard on iPad – GMX, WEB.DE, mail.com
A looping animated eCard design celebrating the New Year, developed for GMX, WEB.DE, and mail.com. Featured here on an iPad mockup, the card showcases bespoke character design and motion crafted to boost engagement and brand sentiment during seasonal campaigns.
eCard Animation Series – GMX, WEB.DE, mail.com (10 Card Designs)
A selection of ten unique animated eCards designed for 1&1 Mail & Media portals. This series includes humorous, festive, and emotionally resonant cards tailored for holidays, team recognition, and customer moments — each featuring original character art and looping animation.
Merry Christmas eCard Animation – GMX | iPhone Mockup
Mobile preview of the animated “Merry Christmas” eCard created for GMX, WEB.DE, and mail.com. Shown on an iPhone screen, this festive animation blends bespoke character design, looping motion, and brand-aligned color palettes to spread cheer across millions of inboxes.
Click and Collect Crowd Scene – Whiteboard Explainer for Web Libre Consult
Illustrated scene from the Web Libre Consult explainer video (vidéos explicatives), showing an excited crowd using a digital Click & Collect service. Commissioned by a French tech startup in Montpellier and illustrated by Ian David Marsden.
Business Comic – Captain Power vs. Dr. Disturber (Full Page)
Full-page business comic created by Ian David Marsden for Stadtwerke Wedel (Germany). Featuring superhero Captain Power and villain Dr. Disturber, this comic promoted energy efficiency and infrastructure awareness through engaging visual storytelling.
uperheldencomic, comiczeichner deutschland, energiekommunikation, auftragsillustration, kinderfreundliche illustration, comiczeichnung
In this comic panel created by Ian David Marsden, the villain Dr. Disturber pilots a menacing underwater submarine equipped with giant scissor arms. His mission: to sabotage the Stadtwerke Wedel energy supply by severing critical electric lines. Part of a custom comic created for a public utility awareness campaign in Germany.
Captain Power Emerges from Energy Plant – Comic Action Panel
Captain Power bursts from the Stadtwerke Wedel headquarters, red electric tape in hand, ready to stop Dr. Disturber’s sabotage. Is he secretly part of the utility company? The mystery remains… An exciting panel from the corporate comic illustrated by Ian David Marsden.
Victory and Villain’s Promise – Final Comic Panel
In the last scene, Captain Power floats triumphantly over the peaceful town of Wedel as all electrical systems run smoothly again. Below, Dr. Disturber flees, vowing, “You haven’t seen the last of me!” A fun and engaging ending to the awareness comic illustrated by Ian David Marsden.
High-End Wine Label Design – Pic Saint-Loup Templar Knight Illustration
Premium wine label for Mas de Figuier’s red blend from the Pic Saint-Loup appellation in Languedoc. Features a bold vector illustration of a knight discovering a relic against the mountain silhouette. Designed for upscale French wine branding and packaging.
Official Logo Design – La Toya Jackson Website by Ian David Marsden
The official crest-style logo created for La Toya Jackson - seen here on her website and personal brand, combining regal elements with musical heritage. This image shows the logo featured on her official homepage, which I also designed.
Business Training Visual – Elevator Team Hierarchy
Clean vector illustration used in corporate communication to represent organizational structure and efficiency. Depicts a building with staff distributed across three floors: the largest group on the bottom, a mid-sized team on the middle floor, and only two on the top — highlighting talent distribution or leadership bottlenecks.
Strategy Illustration – Team Overload at Control Panel
Conceptual business illustration for explainer videos and presentations. A team of professionals frantically pressing buttons on a giant control panel without coordination — illustrating the risks of poor strategy, lack of delegation, or overload.
Haunted Hollywood Tours – Branding & Web Design
Official website and branding visuals for Haunted Hollywood Tours in Los Angeles. Features custom monster characters, a spooky Cadillac vector illustration, and full art direction including web UI and mobile responsiveness. A fun and bold attraction identity blending horror and tourism.
AN2V Professional Trade Show Kakemonos
Set of three professionally illustrated kakemonos (vertical banners) for AN2V’s exhibition presence. Each banner includes original character illustrations, custom vector design, and branded messaging to represent training, collaboration, and innovation in the security sector.
Identité visuelle complète – Chanzy Automobiles, garage local près de Montpellier
Illustration vectorielle réalisée pour Chanzy Automobiles à Sauteyrargues, dans l’Hérault. Ce visuel regroupe des illustrations stylisées de la façade du garage, de deux véhicules vintage emblématiques (Renault Estafette et Renault 4CV), ainsi que du logo principal et d’un pack complet d’icônes vectorielles personnalisées. Projet de branding graphique conçu pour mettre en valeur un artisan local à proximité de Claret et Saint-Mathieu-de-Tréviers, au cœur de la région de Montpellier.
Creative Man Action Figure – Journée Plage Edition – L’Espiguette, Le Grau-du-Roi
From the Creative Man collectible series, this whimsical “Journée Plage” edition places our hero seaside at the iconic L’Espiguette beach in Le Grau-du-Roi. Packaged in a custom blister box with beach sand, a seagull flying overhead, and a plastic sea star tucked beside his feet, this version includes all the essentials: a vintage radio, an Aperol Spritz, a sketchbook and pen, a burger, and a beach-ready outfit topped off with a nostalgic comic-style t-shirt. A humorous take on the modern creative’s toolkit—now with sunscreen vibes.