Design Services & Capabilities
Every commission begins with a clear goal: to create distinctive, production-ready design systems that are both visually striking and technically precise. Whether designing wine labels for Pic Saint-Loup, pharmaceutical packaging for the DACH region, or brand identity systems for institutions, my process ensures a balance between creativity, strategy, and flawless execution.
My studio integrates illustration, typography, and visual storytelling into complete design workflows. Projects typically include:
- Wine & spirits packaging — illustrated labels, bottle mockups, full series design (France, Germany, US)
- Pharmaceutical & health product packaging — blister packs, brand mascots, safety communication
- Game & board design — card decks, visual systems, icons, and immersive tabletop graphics
- Event & campaign branding — posters, signage, roll-ups, flyers, vehicle graphics
- Premium product design objects — glassware, jars, coffee cups for Ritzenhoff Germany
Each piece is created with attention to both creative originality and production logic — respecting dielines, gabarits, and prepress standards. Deliverables include layered Illustrator files, high-resolution PDFs, or tailored exports, ensuring smooth collaboration with printers, manufacturers, and digital platforms.
Highlighted Projects
- Case Study: Seele GmbH — safety campaigns with mascot integration into packaging and manuals
- Case Study: Domaine wine labels — illustrated identities for winemakers in the Pic Saint-Loup region
- Ritzenhoff Germany — illustrated glassware & packaging design objects
- Animated explainer branding — packaging systems extended into motion graphics
Working with Me
My clients range from local entrepreneurs and vineyards to global corporations and publishers. Whether you’re a family-run domaine, a German research institute, or an international brand, I bring the same attention to detail and creative vision to every project.
If you’re looking for a creative partner who combines illustration, brand identity, packaging systems, and complete visual direction, I’d be happy to discuss your project. Request a free quote today.
Also explore related sections: Logo & Mascot Design, Business Illustration, Editorial Illustration, and Case Studies.
Graphic Design Portfolio
Browse examples of packaging, labels, logos, campaigns, and creative direction — all crafted for impact and precision.
Creative Direction & Graphic Design Across Print, Packaging, Events & Brand Assets
Application of the redesigned Mas de Figuier crest on the winery’s exterior signage in Claret, Pic Saint-Loup. Vectorized for print and large-format display, this logo brings visual impact and continuity to the estate’s identity.
Full bottle photo of Roc de Couder wine by Mas de Figuier, featuring label design by Ian David Marsden. Set against a natural backdrop in the Pic Saint-Loup terroir, the label includes a custom medieval illustration and gold-foil accents, designed for a winery based in Claret, Hérault.
The final bottled presentation of “Roc de Couder” from Mas de Figuier, with the custom wine label created by Ian David Marsden. Featuring a Knights Templar motif and gold-foiled crest, this label was designed to embody the terroir of Claret and the Pic Saint-Loup AOC.
Final logo design for Munchkins, a themed restaurant inside the historic Culver Hotel in Culver City, Los Angeles. Features a whimsical character mascot inspired by the Wizard of Oz, holding a red fork and knife to represent dining. Designed by Ian Marsden for hospitality and entertainment branding.
Alternate version of the Munchkins logo featuring the same bowler-hatted mascot holding a martini glass. Developed for the bar and cocktail menu of the Culver Hotel’s in-house restaurant, referencing Hollywood legacy and quirky charm.
Branded sushi variant of the Munchkins logo used at the Culver Hotel, showing the playful character with red chopsticks. Part of a unified restaurant identity system with themed logos for different menus. Designed to appeal to film lovers and foodies alike.
Full visual identity and graphic design for the board game PILLAGE, including logo, game box, character cards, and in-game assets. Created for a fantasy adventure game with strong French cultural roots, targeting board game enthusiasts in France and Germany.
Public-facing poster commissioned by the Ville de Montpellier and VLDR, explaining three iconic southern French sports – tambourin, joutes nautiques, and course camarguaise – in a playful and educational vector style. Created for foire, fête and community events.
A high-detail A4 paper cutout model of the Mercedes-AMG Petronas Formula One car, created for the Mercedes-Benz Museum in Stuttgart. Designed for motorsport enthusiasts, this foldable papercraft features precision sponsor logos, racing livery, and aerodynamic detailing.
A selection of core gameplay cards from PILLAGE autour du Pic, a treasure-themed board game by Ian David Marsden. This set includes the hand-drawn character card “Le Chercheur d’Or”, the official card back with map crest and golden coin pile, a treasure chest bursting with four gold bars, and the ornate navigational compass card. All visuals reinforce the game’s adventurous medieval identity.
A full set of location scroll cards for PILLAGE autour du Pic, each designed in parchment style with illustrated map elements and “X marks the spot” clues. These game components by Ian David Marsden support strategic movement and treasure discovery in the Languedoc-inspired adventure board game.
Hand-illustrated cover artwork and custom typographic logo for the board game PILLAGE autour du Pic. The design features detailed character art and medieval scenery evoking the Pic Saint-Loup region in Occitanie, France. Art direction and branding by Ian David Marsden.
Vector graphic layout for a 4-Complete rear view branding for wine event Vélo-Taxi featuring event dates, illustration, and sponsor info — live advertising on wheels. vélo-taxi ad vehicle, used for promotion of Les Héritières de Bacchus in Claret. A bold and dynamic mobile branding tool seen throughout the Pic Saint Loup region during event days.
Complete visual identity system for Glam’s Canin, a French dog grooming business. Includes flyers, business cards, loyalty cards, and storefront graphics with playful dog mascots and bold pink visuals. Created for pet grooming marketing.
Vector logo design for Mika Arvieu, artisan in climatisation, électricité, and plomberie. This version includes full contact details with phone number and name, using the Croix du Languedoc emblem, snowflake, and waterdrop icons. Created in Adobe Illustrator for use on business cards, social media, and signage.
Gradient-style vector logo for Mika Arvieu with stylized snowflake, power, and water icons forming a triangular layout inspired by the Croix du Languedoc. Designed for scalable use in digital and print contexts where minimalist branding is preferred.
Crisp black-and-white vector version of the Mika Arvieu logo, optimized for embroidery, screenprinting, and merchandise. Includes clean outlines of Croix du Languedoc, snowflake, and waterdrop, prepared in Illustrator for print-on-fabric and textile branding.
Professional wrestler and entertainment star Johnny Mundo (John Hennigan) wearing a custom-designed Slamtown T-shirt by Ian David Marsden. Part of a visual identity series for merchandise, events, and streetwear in the pro wrestling industry.
High-impact vector artwork for the “Mayor of Slamtown” brand — a custom T-shirt design for wrestler Johnny Mundo (aka John Hennigan). Created in Adobe Illustrator for large-format screen printing, featuring bold comic-inspired illustration and typographic identity.
Creative direction and full CD cover design for “Just Wanna Dance” by La Toya Jackson — a major release by the global recording artist and member of the Jackson family. Designed by Ian David Marsden, this cover blends hand-drawn illustration, stylized typography, and vibrant visual storytelling to support the pop and dance-driven identity of the album.
Complete CD inlay and interior design for La Toya Jackson’s “Just Wanna Dance” single. As creative director, I developed the full packaging concept including interior layout, color palette, type hierarchy, and image integration to match the artist’s pop identity.
Cover artwork and visual branding for La Toya Jackson’s album “Startin’ Over.” This minimalist, high-impact design leverages bold color and iconic photography to establish a powerful visual identity. Developed under full creative direction for the album’s branding.
Interior booklet layout for “Startin’ Over” by La Toya Jackson. The booklet features photographic elements, typography, and editorial-style layout — supporting the overall album story and aligning with the visual tone developed for the release.
Custom design for La Toya Jackson’s VIP Fan Access Pass. Created as part of a larger branding and fan engagement campaign, this design merges album visuals with sleek digital styling for use in gated content platforms and exclusive membership experiences.
Official CD single cover for La Toya Jackson’s “Free the World,” featuring a symbolic broken chain graphic. Designed as part of a complete creative direction package, reflecting the song’s empowering message of personal and global liberation.
Regal crest artwork as seen on La Toya Jackson’s official website, latoyaonline.com. This vector emblem was part of the site’s original design and branding, conceived and developed by Ian David Marsden, including HTML, graphics, and hosting. Symbolic of her royal pop legacy and family heritage.
Character design for Ritzenhoff’s “Kitchen Farm” line – featuring a whimsical sugar bird mascot created by Ian David Marsden. This stylized, illustrated character appears on kitchenware and gift packaging, blending charm with modern branding for the German design brand.
Full product collection from Ritzenhoff’s “Kitchen Farm” series featuring multiple illustrated mascots and packaging designs. Designed by Ian David Marsden, this set includes birds, animals, and stylized branding illustrations on kitchen items and retail packaging.
Retail packaging presentation of Ritzenhoff Kitchen Farm products featuring mascots and visual storytelling elements by illustrator Ian David Marsden. Each box showcases a different character – bringing playful, high-end storytelling to kitchen giftware in Germany.
A vibrant, digitally illustrated hand lettering composition created for a music-themed t-shirt and album cover. Inspired by Americana road signs and 1970s typography, this custom type artwork features stylized characters, color gradients, and flourishes designed for screen print and digital merchandise use.
Cover page for the Domaine Cammaous winery catalog, designed with custom bottle photography, retouching, and elegant layout. Created for a Languedoc vineyard near Montpellier, showcasing a refined product line from the Pic Saint-Loup region.
Complete branding visuals for Domaine Cammaous including flyers, catalog, and a custom WordPress website. Developed for a winery located in Claret, at the foot of the Pic Saint-Loup — integrating design coherence across print and digital.
A composite image displaying the front and back covers of the Domaine Cammaous wine catalog with select inside pages. Designed and directed by Ian David Marsden for a winery based in 34270 Claret. Combines editorial layout, photo retouching, and visual coherence across marketing materials.
Professional photography and technical layout for Domaine Cammaous’s rosé wine ‘Marie Rose’. Custom color grading, lighting effects, and retouching simulate natural sunlight — part of a larger editorial wine catalog project.
Editorial-style wine sheet for ‘Gensollen’, a red wine from Domaine Cammaous in Claret, Pic Saint-Loup. Creative direction, photography, and layout by Ian David Marsden, integrating precise lighting and solar highlight effects to enhance bottle presentation.
Visual presentation of ‘Audace Rouge’, a signature red cuvée from Domaine Cammaous in Claret. Ian David Marsden’s layout includes precise photography, solar-light simulation, and elegant typography for technical content. Part of a full catalog suite.
Graphic design layout for the Marie Rouge cuvée from Domaine Cammaous, a red wine produced in the Pic Saint-Loup region. Features high-end bottle photography and typographic presentation of the fiche technique, all crafted by Ian David Marsden.
Detailed product page design for Accord Blanc, a white wine by Domaine Cammaous in southern France. The sheet includes expertly retouched photography and solar-light bottle rendering by Ian David Marsden, optimized for print and catalog use.
Visual sheet created for the rosé wine ‘Audace Rosé’, showcasing Domaine Cammaous branding. Features clean typography and a stylized bottle photo edited with a warm solar flare effect, designed by Ian David Marsden for their full wine catalog.
Complete slot machine user interface design for the Inca Slots Facebook game. Includes custom Aztec-inspired character icons, gold-themed letter symbols, and UI layout — fully illustrated by Ian David Marsden in Adobe Illustrator and Photoshop.
Central character set for the Inca Slots Facebook game, including detailed vector illustrations of a priest, queen, warrior, and slave. Designed by Ian David Marsden, these richly styled figures serve as high-value symbols within the slot gameplay, blending cultural motifs with bold UI clarity.
Full exterior spread of the PartyPOW! Leather Edition energy capsule pack, featuring stitched leather textures, brand positioning copy, and a prominent QR code. Designed by Ian David Marsden to elevate the product’s premium appeal with a tactile and stylish look.
Overview of product illustrations created for Ritzenhoff by Ian David Marsden. Designs span multiple categories, including drinkware, pet accessories, and kitchen ceramics. All objects reflect Marsden’s playful visual storytelling and high-end product branding.
Humorous character design of a Viking enjoying a beer, illustrated by Ian David Marsden for the Ritzenhoff Weizenbier collector series. A playful fusion of Norse mythology and Bavarian beer culture in a high-quality glassware format.
From the Creative Man collectible series, this whimsical “Journée Plage” edition places our hero seaside at the iconic L’Espiguette beach in Le Grau-du-Roi. Packaged in a custom blister box with beach sand, a seagull flying overhead, and a plastic sea star tucked beside his feet, this version includes all the essentials: a vintage radio, an Aperol Spritz, a sketchbook and pen, a burger, and a beach-ready outfit topped off with a nostalgic comic-style t-shirt. A humorous take on the modern creative’s toolkit—now with sunscreen vibes.
A complete overview of the illustrated label suite designed by Ian David Marsden for O Mas Troquet, a boutique restaurant in the Pic Saint-Loup region. This collection includes labels for white wine, red wine (“44,4”), rosé (“L’Arrosé”), and rhum arrangé (“La Rangée”), each blending hand-drawn illustration with elegant typographic branding. Created to reflect the atmosphere, terroir, and storytelling of this southern French destination.
Evening terrace scene for the “44,4” house red wine, illustrated by Ian David Marsden for O Mas Troquet. Locals gather for an apéro outside the restaurant in a relaxed village atmosphere. The visual storytelling blends pencil line work with warm watercolor tones.
Custom label illustration for O Mas Troquet’s house white wine, designed by Ian David Marsden. This pencil and watercolor sketch captures the airy charm of the restaurant’s interior in Claret, nestled in the Pic Saint-Loup region. Elegant and artisanal branding for a boutique dining experience.
Playful illustrated label for “La Rangée,” the house rhum arrangé at O Mas Troquet. A pirate, fresh from docking his ship, gazes toward the restaurant and the Pic Saint-Loup mountains. A whimsical design by Ian David Marsden for artisanal spirit branding.
Elegant black and white vector logo design for O Mas Troquet, a rustic-chic restaurant located in Vacquières (34270), in the Pic Saint-Loup region. Featured here with the front and back of the business card layout, combining minimalism and artisanal charm. Logo design by Ian David Marsden.
Custom logo design for OMT – the evening persona of O Mas Troquet, created for DJ sets, live music, and nightlife events. This alternate brand identity brings an edgier, after-dark aesthetic to the original rustic restaurant brand. Designed by Ian David Marsden.
Stylized branding concept for the OMT nightlife division of O Mas Troquet, featuring the logo digitally branded onto a photo of the actual bar counter wood. Flames and texture effects evoke warmth and intensity, merging real materials with graphic illustration in Photoshop.
Vector logo design for the seasonal street market Entre Chien et Loup, blending rustic charm with graphic precision. Created for an event series in the Pic Saint-Loup region near Montpellier, with visual references to the twilight hour and local fauna.
Complete illustrated event poster for Entre Chien et Loup, featuring spot illustrations, a full-color palette, and the integrated logo design. Created for a public event in Claret near Montpellier celebrating local artisans, musicians, and producers.
Alternate edition of the Entre Chien et Loup poster with a celestial theme – blending sunrise and moonlight hues to reflect the name’s poetic meaning. Graphic layout and color direction by Ian David Marsden for recurring market events in Occitanie.
