Explainer Videos – Hand-Drawn Clarity, Editorial Impact

In a world flooded with generic animations and recycled templates, hand-drawn explainer videos provide a welcome contrast. They capture attention, clarify complex topics, and resonate with audiences through storytelling, illustration, and authenticity. Whether you’re presenting a product, outlining a service, or communicating an internal process — a hand-crafted explainer video can make your message stick.

Explainer video examples by Ian David Marsden

My name is Ian David Marsden, and I’ve been illustrating professionally for over 30 years. My editorial and commercial work has appeared in publications such as Mad Magazine, The New Yorker, and Nebelspalter, and I’ve created custom visuals for international clients including Google, Daimler-Benz, Dräger, and the Federal Acquisition Institute. I personally handle every aspect of production — from concept to final delivery — ensuring a consistent visual and narrative quality that reflects your goals and identity.

Unlike off-the-shelf animations, I produce explainer videos from scratch using hand-drawn illustration, clear storyboarding, and multilingual professional voiceover. No templates, no AI-generated elements — just tailored, effective communication that feels human and true to your brand.

View the Full Explainer Video Gallery

Explore examples of explainer videos in English, German, and French. All illustrations, characters, and storyboards were created in-house by Ian David Marsden. Each project demonstrates a different visual style and storytelling approach:

More about my animation services

Why Hand-Drawn Illustration?

  • Genuine engagement through visual storytelling
  • Tailored to your brand and subject matter
  • Original characters and scenes — no stock assets
  • Versatile styles: whiteboard, cartoon, editorial, conceptual

End-to-End Workflow

  • Briefing: Definition of goals, tone, and audience
  • Scriptwriting: Precise text and voiceover structure
  • Storyboard & Art: Illustrated frame-by-frame narrative
  • Voiceover: Native talent in EN / DE / FR
  • Animation & Sound: Clean, compelling final cut

Professional Voice Talent

High-quality voiceover is essential to effective explainer videos. I work with professional narrators including:

  • Kaspar Eichel (German voice of Robert Redford)
  • Daniel Beretta (French voice of Arnold Schwarzenegger)
  • David A. Watson (English scientific and business narrator)

Transparent Flat-Rate Pricing

My pricing structure is clear and comprehensive — no surprises. Each project includes:

  • Concept, script, and storyboard
  • All illustrations and animation
  • Multilingual voiceover and sound design
  • Full rights to the artwork and characters
  • Final delivery optimized for your use

View rates and project details on the Rates & Pricing page.

Logos of clients Ian David Marsden has worked with

Tools & Techniques

  • Adobe Photoshop, Illustrator, Premiere, After Effects
  • Procreate and Clip Studio Paint (for sketching and inking)
  • Wacom and iPad Pro for precision drawing and scribing

Explore More Client Work

See how I approach visual storytelling in different contexts — from government training videos to editorial storytelling. Visit the Case Studies page for in-depth examples.

Ready to create a compelling explainer video? Let’s talk.

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Marsden Creative