Corporate & Business Logos: Clean, scalable vector identities for companies, NGOs, and startups.
Event & Campaign Branding: Specialized logos for world championships, national exhibitions, and marketing pushes.
Mascot-Based Visual Identities: Fusing character design with professional typography for a complete brand package.
Google Doodles
First official Google Doodle artist (2000) – Global Visibility: As the sole Google Doodle artist in 2000, I established the visual tradition seen by hundreds of millions. Designed the complete Sydney 2000 Summer Olympics campaign, featuring the original “Kangaroodle” mascot seamlessly integrated into Google’s logo across multiple sports disciplines. This high-visibility project was seen by hundreds of millions of users globally, establishing Google’s now-iconic Doodle tradition and demonstrating how a character-driven visual concept can scale across daily updates, events, and international audiences.
FIS Alpine Ski World Championship 2003
Official mascot – FIS Alpine Ski World Championships in St. Moritz (2003), Designed the official event mascot for one of the world’s premier winter sporting events, viewed by millions via international broadcast. The character was featured across venue signage, athlete bibs, staff uniforms, spectator merchandise, and promotional materials worldwide.
Swiss National Exposition Expo.02
Commissioned as lead mascot designer for Switzerland’s landmark national exhibition, creating the main mascot and a suite of supporting characters for all four Arteplages (themed exhibition sites).
Pfiffikus – Si SHK
Updating a classic character for Si SHK magazine (Germany) to work across modern digital campaigns, social media, and educational publishing.
Oskar – seele GmbH
Oskar – Humanizing Safety: Turning complex engineering protocols into an approachable brand ambassador for one of Europe’s leading architectural construction and façade engineering firms. The full-body vector character was developed to personify workplace safety, appearing in employee training manuals, on-site safety signage, internal presentations, and animated instructional materials. Designed for clarity, approachability, and cross-cultural communication, Oskar helps convey complex safety protocols in an engaging, memorable way.
Fraunhofer Gesellschaft
Full-body vector character of Joseph von Fraunhofer, the 19th-century German optician and physicist famous for the Fraunhofer lines in the solar spectrum. Designed for Germany’s leading applied research organization, the illustration was created for both static branding and animated applications, ensuring clarity and impact across print, web, merchandise, and motion graphics.
Johnny Mundo – Global Wrestling Brand Identity
Developed a bold, comic-book–style brand identity for John Hennigan (Johnny Mundo, Johnny Impact, Johnny Nitro, Johnny TV), a multi-time world champion wrestler, actor, and stuntman. Over nearly a decade, created vector-based character art, illustrated portraits, typographic designs, and merchandise graphics — including the “Slamtown Skull” logo, “This Is My World” T-shirt, and John-Tourage fanbase artwork. Designs were used on official apparel, promotional posters, event branding, and digital media for WWE, AAA, Impact Wrestling, Lucha Underground, AEW, and global tours.
3D Logo & Editorial Branding – AN2V, France
Strategic Rebranding: Developing a complete 3D logo system and animated visual identity for France’s national security association AN2V (Association Nationale de la Vidéoprotection), France’s leading national association for video protection, smart city security, and digital safety. Commissioned directly by Director Marie Lampreia during a major modernization initiative, the project included a multi-variant logo suite (color, service-specific, and monochrome), a dynamic animated logo reveal for presentations and broadcasts, and the editorial visual system for PIXEL, AN2V’s flagship national publication in security technology.
Scalable Identity Design for Every Budget
I bring the same level of professional dedication to a local restaurant logo in France as I do to a World Ski Championship mascot in St. Moritz. My process is personal, collaborative, and designed to fit your project’s specific scale.
- Production Ready: Delivered as clean vector files for any size.
- Full Licensing: Clear terms for local, national, or global use.
- Direct Partnership: You work with me from the first sketch to the final file.
Radio Interview: The Art & Strategy of Professional Mascot Design
Below: A feature interview with Swiss national broadcaster SRF3 on the creative process and business strategy behind professional mascot design. Host Michael Zezzi and I discuss creative briefs, case studies, and what makes a character resonate across cultures and campaigns. (Language: Swiss German)
Click any image to enlarge
Logo and Mascot Designs by Ian David Marsden
Vector graphic layout for a 4-Complete rear view branding for wine event Vélo-Taxi featuring event dates, illustration, and sponsor info — live advertising on wheels. vélo-taxi ad vehicle, used for promotion of Les Héritières de Bacchus in Claret. A bold and dynamic mobile branding tool seen throughout the Pic Saint Loup region during event days.
Commissioned by the town of Saint-Mathieu-de-Tréviers in Hérault (Occitanie, France), this original bee character was developed as a full-color mascot to represent local community values and youth engagement. Designed by Ian David Marsden, the vector artwork was translated into 3D for use in public signage, official communications, and municipal campaigns promoting biodiversity and civic pride.
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
A complete set of safety-themed character illustrations for Seele GmbH, creators of Apple Store façades. OSKAR demonstrates workplace procedures, risk prevention, and team coordination across a variety of construction scenarios. Designed by Ian David Marsden.
Official logo and mascot design selected for the 2017 International Board of Directors (IBD) meeting of Mensa International, hosted in Nice, France. The concept features a witty, character-based logo with a brainy Frenchman and iconic symbols of intellect and creativity.
A bold creative reinterpretation of the classic Uncle Sam poster for PPHO Human Resources, Paris. Designed for the “In Talent We Trust” campaign, this illustrated figure wears imaginative glasses and promotes change-making leadership in the modern workplace.
Commissioned by Annw Weber SAS for PPHO, this parody poster uses the famous Uncle Sam visual in a modern HR context. Created for a French audience to promote trust in talent, innovation, and collaboration. Concept and execution by Ian David Marsden.
Illustration vectorielle réalisée pour Chanzy Automobiles à Sauteyrargues, dans l’Hérault. Ce visuel regroupe des illustrations stylisées de la façade du garage, de deux véhicules vintage emblématiques (Renault Estafette et Renault 4CV), ainsi que du logo principal et d’un pack complet d’icônes vectorielles personnalisées. Projet de branding graphique conçu pour mettre en valeur un artisan local à proximité de Claret et Saint-Mathieu-de-Tréviers, au cœur de la région de Montpellier.
A selection of core gameplay cards from PILLAGE autour du Pic, a treasure-themed board game by Ian David Marsden. This set includes the hand-drawn character card “Le Chercheur d’Or”, the official card back with map crest and golden coin pile, a treasure chest bursting with four gold bars, and the ornate navigational compass card. All visuals reinforce the game’s adventurous medieval identity.
The image is a promotional material for La Toya Jackson’s project, "Starting Over," which was available in stores on June 21, 2011. It features a central portrait of La Toya Jackson with a logo and includes sections highlighting her music, biography, and publishing ventures. The bottom left corner has a logo for the Celebrity Branding Group.
The image displays a white coffee cup and saucer set designed by Ritzenhoff. The cup features an illustration of a character holding a coffee cup, accompanied by coffee beans and steam motifs. The words "Strong Coffee" are prominently displayed, and the design has a playful and energetic style.
Ceramic teapot designed in the shape of a bird with orange and white stripes. It features a whimsical duck illustration wearing a beret and striped shirt, holding a blue cup. The product is part of the Ritzenhoff Kitchen Farm collection, designed by Marsden.
The image displays two tall weizenbier glasses featuring cartoon Viking illustrations. The glasses are depicted alongside a cylindrical packaging container with similar design elements. Four matching coasters are shown at the base. The brand name "Ritzenhoff" is visible along with design credits and additional details about the product.
Ian David Marsden
www.marsdenillustration.com
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