Illustrator Portfolio: Curated Collection (2025)

Advertising, Editorial, Mascots & Storyboarding by Ian David Marsden

Perfect for Art Directors & Agencies. This PDF contains a comprehensive selection of my styles, ready to share with your team or keep on file for your next pitch.

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DOWNLOAD PORTFOLIO PDF (12MB)

Like what you see? Let’s discuss your project.

You don’t need a finished brief to get in touch. If a style in the portfolio sparked an idea, simply email me directly.

E-mail Ian: [email protected]

From the First Google Doodles to Modern Campaigns

I am a professional illustrator, cartoonist, and character designer with over three decades of international experience. From my early days designing the very first Google Doodles to current projects for diverse clients, I combine hand-drawn craftsmanship with modern digital workflows.

Based in France but working globally (fluent in English, German, French), I offer a thoughtful, adaptable approach to every brief—whether for a local startup in Montpellier or Zurich or a major corporation in New York. About Me

Trusted by Global Brands, Institutions & Local Businesses

Over the years, I have had the privilege of partnering with a wide range of clients—from international mega-corporations like Google and Coca-Cola to NGOs, non-profits, and individual business owners.

Whether delivering a comprehensive cross-media campaign or a logo for a small family business, I bring the same level of professional dedication to every partnership. Clients List and Creative Partners

Solving Problems Through Visual Storytelling

Every successful project begins with a specific challenge. I don’t just provide drawings; I provide visual solutions to business questions:

• Clarity: How do we explain a complex new technology or a sensitive corporate process in under 60 seconds?
• Identity: How do we create a “cool” and original company mascot that stands out from the thousands of clichés that came before?
• Humanity: How do we give a brand a human face and build immediate trust with a diverse audience?
• Universality: How do we communicate a vital message—like eco-friendly energy usage—through language-independent comic strips that anyone can understand instantly, regardless of their native tongue?

My Case Studies go beyond the final image to show the strategic thinking behind the art. From whiteboard animationfor international NGOs to character-driven campaigns for local businesses and global brands, I turn abstract briefs into effective visual solutions.

Case Studies

Storytelling with Impact: “The Science of Kindness”

Below is a whiteboard explainer film I fully produced—from storyboard and character design to hand-drawn timelapse sequences, motion graphics, and final animation. Created for a UK non-profit as part of an anti-bullying campaign in British schools, the film explores the vital topic of empathy.

This is a worthy cause that I support wholeheartedly. The video also provides a clear insight into the range of my work and how I translate complex emotional concepts into engaging, accessible visual narratives.