Blog Archives

Custom Whiteboard Explainer Video Production for YOUR company

Whiteboard Animation and Illustration by Ian David Marsden

Custom Whiteboard Explainer Video Production for YOUR company
Created by an Experienced Internationally Published Illustrator and Cartoonist

Please contact me directly for a free consultation and quote. You can reach me on my mobile phone at
+33 (0)6 42 49 82 11* or by e-mail at

Who is Ian David Marsden?

I sold my first cartoons to a “real” magazine at age 16.

I have lived, studied and worked in Switzerland, France, The United States and Barbados (West Indies).

I have had the wonderful fortune of being able to choose my passion and make it my profession, managing to live from my artwork, and sustain my lovely wife and three daughters (plus a plethora of cats and dogs over the years).

There are a few projects I was involved in that stand out, but I probably derive the most ‘street cred’ – especially in the modern digital age – from the fact that I drew the very first Google Doodle, and then every single one after that for over a year back in 1999.

I have had the pleasure of working with many clients, editors, and publishers and I am undeniably a die-hard pro with a healthy amount of experience.

Here is a link to my biography page. It features a partial client list and some kind testimonials from people I had the pleasure of collaborating with.

Link: Ian Marsden – Biography Page.

Why my Whiteboard Videos?

What makes my videos so special? Why entrust me with your video?

Every video I create for my clients is hand-crafted and bespoke. They are made with care and precision but without the Savile Row price-tag.

No clip-art or stock art. No re-usable characters, faces, elements or scenery are ever used. Not a single line is created by scribing video software, as used by the many low-rent video mills that are sadly out there, churning out rather sad looking cookie cutter videos.No Clipart or Recycled ArtFee-wise I am somewhere in the middle of the field. Quality wise I deliver a very high standard with a unique and recognizable style.

My videos stand up to comparisons to the big production houses, but without the three-month waiting period and the five-digit price tag.

A very high production value with fair flat-rate pricing (no surprises with extra hours or overtime) is my goal.World Class IllustrationRight from the beginning, I can be of assistance to suggest clever, fun, amusing or unusual ideas – in case you aren’t set on a script or story yet. If you have a finished script, as I work on the storyboard artwork, I might have a few visual suggestions that could fit very well and enhance your written words.

Once a rough script has been approved, I create a rough storyboard/layout of the video, so that we can go over the scenes before any sound is recorded or any ink is spilled on final illustrations.

Needless to say during the entire production, you will be dealing and interacting with me personally, not assistants or members of my team.

Likewise, I guarantee that the final artwork, based on the approved storyboard, will be hand-drawn by me personally.

Tailor Made Whiteboard Explainer Videos

Are there others who are cheaper?

Absolutely and most definitely.

You can find somebody on sites like ‘Fiver’ who will make you a video for a few pennies. But that is precisely what they will look like as well.

I am in no way even trying to match up against such “competition”. They represent an entirely different market segment.

Just like an experienced tailor, carpenter or stone mason, what I would like to offer you, is a finely crafted and exclusive product at a fair price.

Hence I will also not enter into any bidding wars against other producers.

Let’s look at some samples!


Click the left or right arrows in the slideshow below
and then VIEW MORE to play the video you would like to watch
Or click on the YouTube Videos below.

Video Playlist: Ian David Marsden Whiteboard Videos

The World is not Flat – Max Curious Agency, New York City – October 2016

Playing / Growing – Max Curious Agency, New York City – October 2016

We Are What We Are – Max Curious Agency, New York City – October 2016

Digades (Germany) Dfreeeze Remote Control Car Heater App – 2015

Sens Digital, Montpellier, France – Click and Collect (French Language) – 2015

What art styles are available?

Many different styles can be used in a whiteboard video.


Even though the predominant style is a more loosely sketched black and white art style, often with a line quality that resembles markers or chalk, the line art can also be very clean and highly detailed.

Often a bit of color is added here or there: a company spot color perhaps and maybe some gray shading, but it can also be completely in color as well.

The strongest social media tool: Whiteboard VIdeos

As a matter of fact, any style you see in the various pages of my portfolio (LINK) can be used in your video.
Marsden Art Portfolio:

The video can be cute, funny or also very clean and business like, depending on your message and your target audience.

Tell your companies story with a fun whiteboard explainer video

Animation Style:

All kinds of animation styles are at your disposal.

There is, of course, the traditional “drawing hand” and also the “flat hand” that can slide elements in and out, move the whole image, and zoom in and out to add more to the artwork as it develops. Also, the hand can write titles or certain text passages from the voiceover to stress their importance or slide in speech bubbles.

Parts of the artwork can also just appear, fade in or “pop” in with a little wobble and a sound effect.

Once the drawings are in place they can also be individually animated just like in cartoon animation. For example, a character’s face can wink or smile. Hands and arms can move. Wheels on vehicles can spin, clouds can drift by. The sun can rise behind the skyline

Complicated or dry material becomes clear and fun

To spill the beans on my production process, the hands you see in my videos are not actually my hands.

First of all, I am left-handed. Second of all, if we were to sit me down and film me drawing all of these drawings it would take a lot more time to produce.

The hands are added by a professional video studio in editing software such as Adobe After Effects. This is quite usual these days in whiteboard production and it also ensures that the artwork on the screen will look exactly like the artwork I presented to you for approval before we animate.


Side note: If you would like me to appear in person and draw something live at an event or if you would like it to be ME who is filmed while drawing, this can be arranged.

I am very capable of drawing in a real-time live environment and in front of audiences, with markers on whiteboards or paper behind or next to a speaker or digitally on computer tablets or pen displays that can be beamed onto a projection surface during an event.

This would entail a period of preproduction to elaborate the scenes for the presentation so that we are prepared and know how the presentation is supposed to unfold timing-wise. Costs would include travel expenses (business class), hotel and walking-around expenses as well as a day rate to be discussed.

The camera and lighting setup would also have to be organized by your team.

script-marsden-greyIdea / Script / Concept:

Sometimes my clients have a ready-to-go script and they just want me to illustrate what is written on the pages they send me.

Even if you have a finished script, as I work on the storyboard artwork, I might have a few visual suggestions that could fit very well and enhance your written words. Let me know if you would like me to be part of the content creation, or not.

Other times my clients know they want to produce a video. They realize what an amazing advantage it is to have a custom video that covers all the main points of the idea they want to convey to their audience in a fun, interesting and effective way, over and over again, on the web, at meetings, at exhibitions, fairs, trade-shows or lectures, without having to repeat it over and over again themselves.

They see the potential of having such an amazing tool but they simply don’t know how to condense the material or translate it to a visual language, simplify it and make it more approachable perhaps, and yes maybe add a little bit of light humor or some visual gags to make the presentation more enjoyable.

This is no problem at all. I am very used to it and I consider it part of my “job”.


We begin with an initial (free) consultation on the phone or a video conference on Skype or Facetime, during which you will brief me on what you envision. We might even bounce some ideas around right then and there.

I will then commence a first concept draft with a few highlighting scribbles of how the visuals might unfold. This may be revised several times until we reach a version we like.

Once we are happy with the script, I will create a scene by scene storyboard. 

Weibliche und Männliche Sprecher in verschiedenen Sprachen für Whiteboard VideosSound / Voiceover:

I generally recommend having a musical soundtrack in the background that reflects the mood of the presentation.

It makes the unfolding story even more fun and easy to watch and it goes hand-in-hand with the unfolding drawings and animation.

Your music will be purchased by you directly from Royalty Free music websites who offer large libraries of music to choose from. The license will be in your name so you/your company have licensed the rights.

I can present you with a selection of music that I think would be a good fit, or else if you already have music in mind you can go ahead and license it and provide us with the track you have selected.

Bear in mind it needs to be either a repeating loop or else it must have the right length to match the video.

You can choose voice actors and record the voice-over yourself and provide me with the audio track files which the video needs to be matched to, or else I can also offer you the full voice production as part of my flat rate package.

Speakers can be male or female, represent different age groups and can be provided in many languages. One thing to bear in mind is that we can easily produce the same video in several languages for you at the same time. For any voice recording, you must provide a DEFINITIVE script in the chosen language(s), which you have approved and of which you are certain that it is an accurate translation or representation of what you want to convey in the video. I cannot be responsible for translation mistakes or errors in the voice-tracks that stem from the original script.

The voiceover will be recorded according to approved scripts and any changes made after the recording would be considered additional work.

Usage Rights:

Unlimited worldwide usage rights for the video are included in my quoted fee. Unlimited worldwide usage rights for my artwork in the video as part of the video are also included. This means you can show the video as many times as you want, anywhere you want, on your website, on YouTube, the Internet in general, Television, Cinemas, Congresses, Fair- or Tradeshows. On as many screens as you like.

Is it possible to use the artwork or characters from the videos as a whole or in part as still images* (*other than thumbnail images of scenes from the video) on the web, in print, in advertising campaigns, in packaging or merchandising?

Yes, absolutely, this is possible. However, such usage rights are NOT included in my flat rate fee for video production and need to be negotiated and agreed to separately. Please let me know what you have in mind and I will gladly give you a quote. For such uses, I will also provide you with high resolution or vector artwork which is geared specifically for print purposes and is scaled to the dimensions required.


What are the usual production steps of a Whiteboard Video?

These are the usual phases of production, in the order in which they are completed.
script-marsden-greyStep 1: Idea / Concept / Storyboard

Development of the story together with the client, brainstorming, ideas / concept phase, writing the definitive dialogue and animation script (what is happening, when is it happening), sketches / scribbles / layout, creating a storyboard in the form of pencil sketches matching the written dialogue and showing the rough look and placement of the artwork.

Two (2) revision phases of the scribbles / storyboard according to customer feedback as needed are included.

The script is definitive after written approval by the customer and cannot be changed after phase 1.


Step 2: Final artwork

During this production phase, I create all the final artwork (inking, coloring if applicable) of all the scenes that were approved by the client at the end of Phase 1.

One (1) revision phase of final art is included if anything is missing or was overlooked. In most cases, this is not necessary as the artwork will always reflect exactly what the layout/storyboard art showed.
This artwork will now go to animation and cannot be changed after client approval.

Weibliche und Männliche Sprecher in verschiedenen Sprachen für Whiteboard VideosStep 3: Music Choice and Voice Recording

Selection and approval of a “voice” by the client. Sound recording of the approved script/dialogue from Phase 1 in all the languages required.

One (1) Revision or re-recording is included in case there are certain passages that need to be corrected.



Step 4: Video Production and Animation

The video goes into the animation studio, where the hand drawing and sliding animation and other animation effects are created to the precise shooting script and matching the voiceover.

Effects, titles, credits, and logos can also be added as required. Output as HD Video in 1920 x 1080.

One (1) Revision phase is included in case anything needs to be corrected.

Step 5: “And the Oscar goes to…”

Your video is ready to be presented to the world.

Please contact me directly
for a free consultation and quote.
You can reach me on my mobile phone at
+33 (0)6 42 49 82 11* or by e-mail at

I very much look forward to discussing your project with you further.


Ian David Marsden

* I am based in southern France, so I am on Central European time. I regularly work with international clients including
on both coasts of the United States and the time-difference has never been an issue.

Below you will find some more FAQ you might find interesting:

Confidentiality (NDA)

The Illustrator acknowledges that during the course of completing the Job and creating the Designs, Illustrator will have access to and become acquainted with various product concepts, trade secrets, inventions, innovations, processes, information, records, specifications and other Confidential Information (as defined in the NDA) owned or licensed by Client. Illustrator agrees that he will not disclose any Confidential Information, directly or indirectly, or use any Confidential Information in any manner, either during the term of this Agreement or at any time thereafter, except as required in the course of this engagement with Client.

How long does a video production normally take?

I can only give you an accurate timing estimate when I know how many scenes the video contains, how many illustrations there are in each scene, how complicated the illustrations are and how long the video will be (a rule of thumb : one page of written script is usually equivalent to one minute of dialogue).

It also depends on the timely response and feedback of the client during each phase and how many revision phases there are.

Nevertheless, I can give you this rough estimate based on my previous experience:

Phase 1: Idea / Concept / Storyboard – with revisions = 2 – 5 working days
Phase 2: Final artwork – with revisions = 2 – 10 working days
Phase 3: Music Choice and Voice Recording = 1 – 3 working days
Phase 4: Video Production and Animation = 3 – 6 working days

Wie lange dauert die Produktion eines Explainer Videos? Wie Schnell kann ein Scribing Video gemacht werden?


 Can’t we speed this up a bit? We are in a terrible hurry.

Yes, it is possible to accelerate the entire production. I have previously created whole videos from A to Z in one week.

Cost wise there would be an applicable rush job factor of x 1.5 for night work and a factor of x 2 for weekend work.

If you mention the short deadline at the start I will give you a flat rate estimate that will include the rush job.

Delivery Schedule:

All dates and time schedules are contingent upon prompt project commencement and timely Client’s input as required. If the client does not get back to the illustrator with required feedback, information or approvals in a timely manner, the deadline will need to be modified or adjusted.

Was kostet ein Explainer Video? Wie teuer ist ein Scribing Video? What is the cost of a video?

Here again I cannot give you a precise estimate until I know how many scenes the video contains, how many illustrations there are in each scene, how complicated the illustrations are and how long the video will be in general as well as some other factors like how many voice actors are there, how many languages are we recording, how many different video cuts need to be made?

Please contact me for a free consultation and I will send you a precise and binding estimate



Billing and Invoicing information:

The fee is invoiced in two halves. Payable by bank transfer or PayPal.

50% upon signing of the contract and

50% upon delivery of the finished artwork.

Final payment is always due on delivery of the final artwork. The Illustrator will deliver low-resolution JPEGs of the artwork / low-resolution videos on completion for Client’s final approval.

Once final payment has cleared in the Illustrator’s account, the Illustrator will e-mail a link where the Client can download the high-resolution artwork, videos and all files and assets as agreed to and outlined in the project estimate / contract.

Please be aware that the Illustrator is an independent, self-employed artist and does NOT invoice on a 30 day, 60 day or 90 day payment basis.

The grant of any license or usage rights is conditioned on receipt of full payment.
A 2% monthly service charge will be billed for late payment.

The first 50% becomes non-refundable when Phase 1 Storyboard, Sketches, and Layouts have been completed.

Grant of Rights

The transfer of usage rights and/or the grant of any reproduction rights as listed in the estimate / contract are conditioned on receipt of full payment.

Revisions / Changes

Revisions not due to the fault of the Illustrator shall be billed separately. The Illustrator reserves the right to adjust the rates of the project should the scope of the job or amount of work to be done be increased significantly. 2 Revision phases are included in the sketching phase, 1 revision phase if needed is included in the final art phase and the video production phase. Any revisions beyond these will be billed at a rate of 100 Euro per hour or part thereof.

If the Client changes the brief and requires subsequent changes, additions or variations which substantially change the nature of the commission or brief as outlined in the estimate, this will be considered a new project and is subject to a new separate estimate. Fees applied to the original project will not be applied to the new project.


Read more →

Freelance Illustrator, Cartoonist and Designer on LinkedIn

Freelance Illustrator, Cartoonist, Whiteboard Explainer Video Producer and Designer on LinkedIn.

My name is Ian David Marsden and I am an experienced, professional independent illustrator, cartoonist, character designer, mascot and logo developer and whiteboard video producer.
Customer recommendations can be found on my homepage at

Some of my clients include: Auto Bild, Blick Online, BOLD Werbung GmbH, Coca Cola, Coley & Associates, Chemmedia, Diesel Jeans UK, Digades, Droemer Knaur Verlag, Evonik Industries, Fox Television, Fraunhofer, Zum Goldenen Hirschen,, Google, HauntedHollywood, John Morrison / Johnny Mundo, KHW, La Toya Jackson, Lindt Chocolate, MAD Magazine, Mac Directory, MAN, Mercedes Benz, Mövenpick, Neue Zürcher Zeitung (NZZ), Deutsche Telekom, Publicis, PwC, Richmond Publishing, Ritzenhoff, Rock Brasiliano, Roland Berger, Samsung, Santillana, seele, Showtime Television, Sieber & Wolf, Strobe Solutions, Ski WM 2003, The New Yorker, Universal Music Group, Universität Zürich, Universität Bern, VISA, Wacom, YJOO

I find LinkedIn to be a very valuable and efficient tool to stay connected with my connections and to find valuable resources through their connections. If you are also using LinkedIn I would love to be added to your contacts, even if you are not currently looking for illustrations or custom designs, I will be there for the day when the need arises. You can find my profile here:

Illustrator Ian David Marsden on LinkedIn


Read more →

Get your holiday artwork from Illustrator Ian Marsden


Dear Friends,

Can you believe that it’ November again? It seems like the months have just flown by since I last sat down to write you a few lines from my illustration studio.

I’ve been having a lot of fun doing freehand sketches between projects. Here are some glimpses into my sketchbooks and Moleskines.

I’ve been posting some of my doodles to my Facebook page and sometimes I also upload short videos of my sketching to my YouTube channel.

Please visit these links to take a peek.



Last year Digades / Dfreeeze (Digades is the market leader in the field of remote controls for car parking heaters) won an advertising award with the print campaign and scribing explainer video animation Dfreeeze “ The Winner Takes it All” featuring my artwork and characters.

This year we created a 12 page comic which continues the adventures of the main protagonists, Michael, Anne, Stefan and Julia and their Dfreeeze car heater remote control application.

I think it turned out great.

Regular client Sanafort AG (a renowned Swiss producer of natural Reishi mushroom and other tonic herbs and food supplements) needed website and newsletter graphics for Christmas and the New Year and to advertise upcoming product launches and promotions.

As always they allowed me a lot of creative freedom and I think the results are quite elegant.

I have been in partnership with VDLR (Visuel de la Redaction) Montpellier, France (a collective of specialists for infographics and data vision) for a few months, as their main illustrator and scribing video expert.
I had a lot of fun being creative and providing the artwork on various projects mainly for the regional government…
…on a wide range of topics, from local traditional sports to mosquito control.

My very good personal friend Helmi Sigg, Swiss actor, comedian, writer and renaissance man has partnered with STEINER Meats to create their own delicious Swiss-made twist on New York Style pastrami.

He entrusted me to create the logo for this culinary delight which is aptly named ‘Pastrelmi’ after it’s creator.


The last few weeks have been very exciting on a personal level, as we have been preparing for my first exhibition of original drawings in quite a while.

Over 60 pieces of artwork are on display in the exhibition, organized by the Association Artistique Monet at the Espace George Brassens in St Gely du Fesc (Montpellier).

I am exhibiting together with famous French cartoonist Ptiluc and two German artists, Heike Negenborn and Carmen Stahlschmidt.

Here is a snapshot of the signed, limited edition posters with my artwork, which is available at the gallery.

The holiday season is right around the corner.

If you still need original cards or animations, festive illustrations or graphics for print or online, I would love to help you create them.


Or fun…

If you would like to see more of my artwork please visit my personal homepage at

It would be my pleasure to talk to you about any new projects you might have.
Please call me at +33 6 42 49 82 11 or e-mail me at for a free consultation.



Read more →

Freehand Drawing: Quetzalcoatl – The Feathered Serpent

Click to see large image

Freehand drawing Quetzalcoatl – The Feathered Serpent

Dessin a main libre – Le Serpent à plumes

created in Manga Studio MX4 software on a Wacom Cintiq 21UX by artist and illustrator Ian David Marsden
All Rights Reserved ©2015 Ian David Marsden

Read more →

News from Illustrator Ian Marsden – Summer 2015


Greetings from my illustration studio,

I would like to give you a short update on the fun and exciting projects of the last few months.


A big thank you and welcome to new clients:¦

Zum Goldenen Hirschen
Advertising agency
(Munich, Hamburg and Berlin – Germany)
Rock Brasiliano
Communications and Corporate Creativity
Coley Solutions
Smarter Performance Solutions 
We Develop Award Winning Training & Performance Solutions that Empower your Workforce.

I created a series of illustrations for sanitary cleaning products for HENKEL.
The artwork needed to be visually self-explanatory without words or language.

This project was a collaboration with Rock Brasiliano
through German Illustration Agency, Die Kleinert

More illustration samples


Design of a crest and logo for a Los Angeles based property developer, Beverly Hills Property Developers.

More Logo and Character Designs.


The University of Zurich required an illustration to be printed on coffee mugs for a research team, with recognizable caricatures of the team members based on photographs.

More Cartoons and Caricatures


I have the great pleasure of creating illustrations for a series of whiteboard scribing explainer videos for the U.S. Government written and produced by Coley Solutions.

This is a long-term, ongoing project to create a library of training videos and I am delighted to be part of this collaboration.

I am very experienced in the production of Whiteboard Scribing videos.
I can produce such videos for you from A to Z in various languages. Examples of my video productions can be found on my home page.

Scribing Videos by Marsden


The T-shirts I designed for the well known U.S. pro wrestler Johnny Mundo AKA John Morrison are now available for purchase.

These designs were a lot of fun to create and I am currently working on new T-shirt designs for Johnny.


Locally, as every summer, I designed the logo and t-shirt design for the Comité des Fetes in my southern French village.

More Logo Designs 

I hope you enjoyed this little update and if you would like to talk to me about any of your projects please call me at + 33 6 42 49 82 11 or e-mail me at 

Wishing you a wonderful summer,





I am an independent illustrator and designer and I also produce animation and whiteboard or animatic videos.

I am available for new projects.

My full portfolio and a short bio, client list and testimonials
can be viewed on my homepage Marsden Illustration

My artist page on Facebook



Read more →

News from Illustrator Ian David Marsden


News and Updates from Illustrator Ian Marsden

The few months since my last update have been highly active and interesting.

I have had the pleasure of welcoming several new clients and collaborating, drawing and generally being creative on many fun new projects.

Here are a few brief highlights of what I have been up to.


I welcomed Richmond Publishing / Santillana as new clients and had the wonderful opportunity of creating a series of illustrations for educational materials.

CLICK HERE for my full portfolio.


I am very pleased to announce that I have added a 6th object bearing the Marsden signature to the Design Collection for renowned German glasswork manufacturer  RITZENHOFF 

My latest creation is a 50 cl Beer Glass featuring a little Viking Character who appears to be quite ready for action (or at least ready for another refreshing pint).


Another new client I had the pleasure of welcoming is digades.

I was entrusted with the task of creating a series of illustrations for print ads and posters showing the efficiency and ease of use of their new dfreeeze app, with which you can remote control your car heater from your smart phone.

I also produced 2 Whiteboard Scribing videos in English and in German for the dfreeze product using the same characters and illustrations. (see below)


English and German Language Whiteboard Scribing Explainer Video produced for digades and their dfreeeze app explain the dfreeeze app and how it works in a playful yet elegant way.

English Video:

German Video:

More about Whiteboard Explainer Videos:


I had a lot of fun with this recent assignment for, for which I was invited to design a series of animated GIF Greeting cards for various occasions such as Halloween, Christmas and the New Year.
(a GMX account is required to access the cards)


Last but not least I was able to complete some personal projects and I created and uploaded some new tutorial videos for my own personal YouTube channel.

In this latest series of videos I show how I draw on my Wacom Cintiq pen display, which has become an invaluable tool for me, in Adobe Illustrator software.

I demonstrate how I create vector line art for various Halloween characters such as a Jack-O-Lantern, a Witch/Vampire Lady and a Werewolf. In a separate video I also show how I color a cartoon illustration of Santa Claus

Well that about wraps up this little news update. Thank you for your interest.

My name is Ian Marsden and I am an independent illustrator, cartoonist, designer and animator and I am available for new projects.

My full portfolio and a short bio, client list and testimonials can be viewed on my homepage

More frequent updates about what I am currently working on can be seen on my Blog.

I also have an artist page on Facebook as Ian David Marsden
Of course I would be delighted if you LIKE my page.

Thank you very much for your interest in my work. I really appreciate it.

Best regards,


Read more →